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Buying a list for Email Marketing Campaign

by redstanford
13 replies
are there any legit "buy subscribers" campaigns out there worth the money? to me it all seems hokey but i may be naive
#buying #campaign #email #list #marketing
  • Profile picture of the author Jayson Masters
    You can try infoUSA.com

    I personally use them and they are super effective
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    "Internet Marketers' Psychological Blueprint" → Click Here to See Now
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  • Profile picture of the author E. Brian Rose
    There are two arguments to buying lists. Some will argue that you should build your own list, so you can build a relationship with your subscribers from the beginning. Others will argue that you can start a relationship at any point.

    I think that there is some validity to both sides of the argument.
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    Founder of JVZoo. All around good guy :)

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    • Profile picture of the author Coby
      Originally Posted by E. Brian Rose View Post

      There are two arguments to buying lists. Some will argue that you should build your own list, so you can build a relationship with your subscribers from the beginning. Others will argue that you can start a relationship at any point.

      I think that there is some validity to both sides of the argument.
      I agree with both sides as well...

      "buying a list" can and IS done behind the scenes ALL the time - usually legit - sometimes not so legit - however - it CAN be done without the list EVER knowing...

      For example - if you buy an established site with a mailing list - you can just assume the same role as "www. your new fancy site .com" and the readers never know the difference - heck you'll likely be a better "marketer" than the person you bought if from and can thus make the relationship STRONGER...

      I've done this in several niches outside of IM and it's almost funny how others undervalue their site and will sell it dirt cheap because the sites doesn't make much income... But they have mailing lists of 1000s of people (I once got a site that had 17K! -granted about 5K were dead - but still worth the price tag) and they don't even realize the value of the list...

      Now - outside of that - buying a list becomes more of a 'gray-area' for example - the person selling it may have the rights to do so (via the TOS/privacy policy) but that doesn't necessarily give the person buying the list (you) the right the email these folks...

      But in some niches like IM - people have no clue how many lists they are on and so they may never notice a new sender...

      However - let's say you have a similar TOS - privacy policy, then you could technically just "swap" lists... see how this starts getting "grey"...

      I'll stop rambling... the moral of the story is - yes it can be done in the right situation and be 100% legal and kosher and vice versa...

      hope that helps
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  • Profile picture of the author Msands
    My advice...don't do it.

    It is important that you build that relationship with the persons on your list. If you buy your list then they will only see your email as someone else who's trying to get their money...Don't do it!!
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    • Profile picture of the author E. Brian Rose
      Originally Posted by Msands View Post

      My advice...don't do it.

      It is important that you build that relationship with the persons on your list. If you buy your list then they will only see your email as someone else who's trying to get their money...Don't do it!!
      How can you come to that conclusion without knowing what it is that he is marketing or how the list he is interested in buying was built?

      What if he is a mortgage broker and he is interested in buying lists of people that are interested in refinancing their homes. Would you still give the same advice?
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      Founder of JVZoo. All around good guy :)

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    • Profile picture of the author Coby
      Originally Posted by Msands View Post

      My advice...don't do it.

      It is important that you build that relationship with the persons on your list. If you buy your list then they will only see your email as someone else who's trying to get their money...Don't do it!!
      But what if they ARE TRYING to GIVE THEM their money for the "insert a niche product or service here" ??

      Ah ha - didn't think about that one did ya
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  • Profile picture of the author redstanford
    is there any legal issues to sending emails to purchased leads? will aweber even send emails to such a list?
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  • Profile picture of the author Targeted Traffic
    Attracting subscribers is a deliberate process.

    The only thing you’re really buying when you buy an email list… is a massive headache.Because that’s what you end up with after dealing with the damage that purchased email lists do to your email deliverability and your reputation as someone doing business online.
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  • Profile picture of the author TopKat22
    Don't even bother buying a list. Most people are so sick of spam that if they haven't white listed you, they will never see the emails you send them anyway as they go directly to the spam folder.

    It isn't just about having a big list. It is about having a quality list. The end result is that you want to have a good client base, offer good service to them and then make money for the service you offer.

    To me, you only get that quality list by doing it yourself.

    Put up a squeeze page and instead of buying a list, spend your money on some effective ways to get targetted traffic to your squeeze page (or get the traffic yourself with all the free methods).

    :-)
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    • Profile picture of the author notor
      I belong to the clan of "Don't-buy-lists". It's better, for me at least, to build your own lists, slowly but steadily
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      “For every minute you are angry you lose sixty seconds of happiness.” ― Ralph Waldo Emerson

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  • Profile picture of the author money fan
    Banned
    Yes i agree with other posts. Build you own list and let them get familiar with you. If you just buy the list your message will go strait to the trash.
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