Why I don't always include links in my list-emails

I was talking to a fellow marketer tonight on chat and he seemed absolutely flabbergasted that I don't ALWAYS include a link to a product in emails to my list.

Felt that maybe a thread was necessary to explain that sometimes you just need to talk to your list. To just communicate with them and let 'em know that you value their support.

I'm not talking about a patronizing email where you politely say "thanks for all the money you've made me this year!"

No. Provide them with real value, even if its a "silly" niche related article.

For example:

For those who follow my posts, you know that I promote women's shoes. Mainly high heels. Anyway, instead of going with a weekly promo mailing I simply emailed a fashion article on looking great this winter.

There were absolutely no links in the article. It was just a quick and dirty email that provided great tips on how to stay warm and look good during the winter months.

The feedback was overwhelming positive. I didn't make a single penny from the broadcast... however I continued to foster my relationship with the list, which will lead to sales down the road.

Sometimes popping in to just say "hi!" is the best way to start building those relationships! Who'da thunk it?!