'Nitch' OR 'Neesh'? Or something else?

66 replies
Ok, my dictionary tells me "niche" should be pronounced as 'nitch'. On the other hand, Kevin Riley pronounces it as 'neesh' in many of his videos.

Which confuses me as to which one to use. When I start recording a video these days, I MIX the two together and have to do it all over again! I had taught myself to say 'nitch' but now I see so many people pronounce it as 'neesh' - umm, not too sure.

What do you prefer to pronounce it as? Nitch OR Neesh or take the middle road and say Neeshay (eew..!)
#neesh #nitch
  • Profile picture of the author Steven Fullman
    Hi dude,

    I say "neesh", because I believe it's a derivation of a French word.

    And because I'm English

    Steve
    Signature

    Not promoting right now

    {{ DiscussionBoard.errors[446909].message }}
  • Profile picture of the author Alex Sol
    Well, since the word's origin is French, I would say "neesh" would be the proper pronunciation...

    At some point I spent days researching this issue ( I am serious) and it seems like both pronunciations are correct, "NEESH" is mostly used in "proper English" when "Nitch" came much later and is only used in American English because pronouncing it the proper way was (is) too hard for Americans...

    ...

    Alex
    Signature
    Alex Sol, Full time online marketer since 2007
    The Extra Paycheck Blog | Extra Paycheck Podcast
    {{ DiscussionBoard.errors[446922].message }}
  • Profile picture of the author JayXtreme
    Steve above says it right..

    It's neeeeeeeeeeeesh..



    Peace

    Jay
    Signature

    Bare Murkage.........

    {{ DiscussionBoard.errors[446924].message }}
  • Profile picture of the author Bev Clement
    [DELETED]
    {{ DiscussionBoard.errors[446932].message }}
  • Profile picture of the author Michael Oksa
    Yep, Steven's right on both counts.

    1. It's a French word.
    2. He's English.

    But...

    Most American's pronounce it "nitch", and if your dictionary has it that way, then go ahead and use it.

    Now, there's another French word a lot of people get wrong.

    Forte, as in "Internet marketing is his forte". Most people pronounce it as two distinct syllables: for-tay

    In this usage that would be incorrect. It's one syllable and pronounced "fort".

    I wonder how many people on either side of the pond get that one correct?

    All the best,
    Michael
    Signature

    "Ich bin en fuego!"
    {{ DiscussionBoard.errors[446939].message }}
    • Profile picture of the author JayXtreme
      Originally Posted by Michael Oksa View Post

      Yep, Steven's right on both counts.

      1. It's a French word.
      2. He's English.

      But...

      Most American's pronounce it "nitch", and if your dictionary has it that way, then go ahead and use it.

      Now, there's another French word a lot of people get wrong.

      Forte, as in "Internet marketing is his forte". Most people pronounce it as two distinct syllables: for-tay

      In this usage that would be incorrect. It's one syllable and pronounced "fort".

      I wonder how many people on either side of the pond get that one correct?

      All the best,
      Michael

      But Michael,...

      I always fort I was saying it right

      Peace

      Jay
      Signature

      Bare Murkage.........

      {{ DiscussionBoard.errors[446948].message }}
    • Profile picture of the author PhotoVideoCompany
      Banned
      [DELETED]
      {{ DiscussionBoard.errors[446953].message }}
      • Profile picture of the author Michael Oksa
        Originally Posted by PhotoVideoCompany View Post

        Don't be so daft (pronounced 'darft'), it's fortay not fort.

        Good grief, what is the world coming to?!
        Yep, the French word meaning 'strong' is pronounced "fort".

        The Italian word meaning 'loud' is pronounced "for-tay".

        That's one reason for the difference.

        I think some people say "for-tay" as an affectation to show they know a foreign word.

        All the best,
        Michael

        p.s. Words may be my "fort", but some people definitely are loud enough to say words are their "for-tay".
        Signature

        "Ich bin en fuego!"
        {{ DiscussionBoard.errors[446974].message }}
    • Profile picture of the author Sagar Mehta
      Originally Posted by Michael Oksa View Post

      Yep, Steven's right on both counts.

      1. It's a French word.
      2. He's English.

      But...

      Most American's pronounce it "nitch", and if your dictionary has it that way, then go ahead and use it.

      Now, there's another French word a lot of people get wrong.

      Forte, as in "Internet marketing is his forte". Most people pronounce it as two distinct syllables: for-tay

      In this usage that would be incorrect. It's one syllable and pronounced "fort".

      I wonder how many people on either side of the pond get that one correct?

      All the best,
      Michael
      I, for one, would have got that wrong.

      Looks likes my "nitch" has few supporters Please say I don't need to redo my videos....
      Signature
      Need AWESOME Customer Support For Your Product / Service / Upcoming Launches? > Click Here <
      {{ DiscussionBoard.errors[446955].message }}
      • Profile picture of the author Michael Oksa
        Originally Posted by Sagar Mehta View Post

        I, for one, would have got that wrong.

        Looks likes my "nitch" has few supporters Please say I don't need to redo my videos....
        Hi Sagar,

        As long as the pronounciation is consistent, then either one is fine. No need to redo anything.



        All the best,
        Michael
        Signature

        "Ich bin en fuego!"
        {{ DiscussionBoard.errors[446983].message }}
  • Profile picture of the author JayXtreme
    hah... lol@ quiche Bev..

    Oooh.. let's have quitch for dinner.. lol



    Peace

    Jay
    Signature

    Bare Murkage.........

    {{ DiscussionBoard.errors[446942].message }}
  • Profile picture of the author R Hagel
    This topic has come up a few times over the years. As has already been said, seems like the "proper English" folks say neesh, where the American folks say nitch. How you say it probably depends on your target market.

    Which reminds me -- you could just say "market segment" or "segment of your market."
    {{ DiscussionBoard.errors[446947].message }}
  • Profile picture of the author Allen Graves
    I pronounce it nitch.

    And what about celtic?! Is it Seltic or Ketlic?

    Is it the Boston Keltics?

    Anyhow, I'm off to get some Superbowl Party tickets! My wife won't let me go to the Lingerie Bowl, so we'll hit one of the big parties instead. LOL

    AL
    Signature
    Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
    {{ DiscussionBoard.errors[446956].message }}
  • Profile picture of the author Michael Oksa
    This topic could go on forever.

    For every example like niche/quiche, you could point out examples like bomb/tomb.

    Similar spelling doesn't always mean there's a similar pronounciation.

    Say it how you like.

    To all of us who say "neesh", wouldn't we know what someone means if they say "nitch"? If so, then that's what counts.

    Words communicate ideas, if those ideas are communicated then a disagreement on how a word is said becomes moot.

    We all mispronounce some words, without ever knowing it, but in this case the reference dictionary Sagar's using says "nitch" is acceptable - so it's acceptable.

    All the best,
    Michael
    Signature

    "Ich bin en fuego!"
    {{ DiscussionBoard.errors[446961].message }}
  • Profile picture of the author Meanna Blog
    NEEESSH

    'Nitch' sounds like a nasty itch
    {{ DiscussionBoard.errors[446965].message }}
  • Profile picture of the author Allen Graves
    In the UK: I'm going to put on a bathing suit and go to the biche.

    In America: My ex-girlfriend was a real biche.

    hmmm...

    AL
    Signature
    Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
    {{ DiscussionBoard.errors[446969].message }}
  • Profile picture of the author Alex Sol
    Otk folkts.
    Ift yout want to sayt niTTch, go aheadt andt sayt it

    I believe in the original prononciation and will use "neesh" - I guess I don't like it when a word from another language is vandalized like that. If you are going to completely change the way it's pronounced, you might as well create you own word...
    Signature
    Alex Sol, Full time online marketer since 2007
    The Extra Paycheck Blog | Extra Paycheck Podcast
    {{ DiscussionBoard.errors[446984].message }}
    • Profile picture of the author Michael Oksa
      Originally Posted by Alex Sol View Post

      Otk folkts.
      Ift yout want to sayt niTTch, go aheadt andt sayt it

      I believe in the original prononciation and will use "neesh" - I guess I don't like it when a word from another language is vandalized like that. If you are going to completely change the way it's pronounced, you might as well create you own word...
      No problem. I think we should each choose how to say it, and be proud to do so.

      As far as sticking to original pronounciations, that's a myth.

      The word 'you' would then need to be pronounced "ee-ow", and the wrod 'say' would be "secgan". And those are just two examples from your post. There are tons of other examples, but again, say niche how you like, but don't fault others for choosing an acceptable alternative.

      All the best,
      Michael
      Signature

      "Ich bin en fuego!"
      {{ DiscussionBoard.errors[447015].message }}
      • Profile picture of the author Steven Fullman
        Originally Posted by Michael Oksa View Post

        No problem. I think we should each choose how to say it, and be proud to do so.

        As far as sticking to original pronounciations, that's a myth.

        The word 'you' would then need to be pronounced "ee-ow", and the wrod 'say' would be "secgan". And those are just two examples from your post. There are tons of other examples, but again, say niche how you like, but don't fault others for choosing an acceptable alternative.

        All the best,
        Michael
        Ah, Male Sicko.

        Mole Is A Hack. Aha, Mock Lies! Ciao, Sham Elk...

        ...Am Like Chaos.

        "I Choke Lamas", Koala Chimes, A La Homesick.

        Kale Is Macho...Email Shocka!

        *Gotta love those anagrams*

        Signature

        Not promoting right now

        {{ DiscussionBoard.errors[447196].message }}
  • Profile picture of the author Sagar Mehta
    Well, looks like I'm going to go the "neesh" way from now on in my videos. For the videos where I've already done the "nitch" thing, let it be

    Now to practice not pronouncing both ways in the SAME video!

    Sagar
    Signature
    Need AWESOME Customer Support For Your Product / Service / Upcoming Launches? > Click Here <
    {{ DiscussionBoard.errors[447184].message }}
  • Profile picture of the author IainBuchanan
    I've always used "neesh" up until getting involved with Internet Marketing. Because a huge portion of the target market is in the US, and because US IM'ers (big and small) almost always use "nitch" on video/audio content, I've decided that would be the best pronounciation to use in the IM world. To save confusion. Those who use "neesh" generally understand "nitch" - but not all those that use "nitch" realise straight away what a "neesh" is from my experience.

    However, I will still spell things like "colour" as such, and "semi" without the "eye" at the end.
    {{ DiscussionBoard.errors[447220].message }}
  • Profile picture of the author Jim Stewart
    God, Not this old Chestnut again!

    I thought this was settled a long time ago already..

    Here's how it works...

    Folks in the English speaking part of the world, pronounce it as "Neesh"

    Folks in the American-English speaking part of the world, pronounce it as "Nitch"

    You can go on all day about how this or that word is spelled or looks similar but is pronounced differently or it's native root. That matters not one jot.

    The only thing that matters is which you are comfortable with and who you are marketing to.

    You don't need to change your pronunciation just because you are marketing to a different market. Most folks are intelligent enough to realise that words are pronounced differently depending on the speakers culture.

    Although I do occasionally get Emails pointing out that I have mispelled a word, such as "Through" instead of "Thru" or "Colour" instead of "Color".

    I usually gently point out that. as a Brit, my spelling is based on my culture and education, not theirs.
    {{ DiscussionBoard.errors[447248].message }}
  • Profile picture of the author Jesus Perez
    I pronounce it Nick-Hee. Is that wrong? Can someone call me and tell me how to pronounce it? I didn't bother reading the previous posts.

    :p
    Signature

    {{ DiscussionBoard.errors[447254].message }}
  • Profile picture of the author dean_holland
    Yaga Yo !!

    Heres what I think ...

    I say Neeeesh .... The times I hear nitch is either if the speaker is from the USA or if it is a person that meets with American folk regular

    Like when I have been to a seminar before it seem to be the UK peeps saying neesh

    Just my thoughts

    Dean
    Signature
    Follow My Journey To Online Success > www.DeanHolland.com
    {{ DiscussionBoard.errors[447257].message }}
  • Profile picture of the author Steven Carl Kelly
    There's no "T" in "rich," either.

    Anyhow, just to be different I will pronounce it "nee-shay" and that pronunciation belongs solely to me. I am filing the service mark application as we speak.

    Everyone is hereby on notice: say "nee-shay" and prepare to be served.
    Signature
    Read this SURPRISING REPORT Before You Buy ANY WSO! Click Here
    FREE REPORT: Split Test Your Landing Pages the Easy Way
    {{ DiscussionBoard.errors[447269].message }}
  • Profile picture of the author Sylvia Meier
    I say it neesh, nitch just sounds so harsh and not right when I say it.
    Signature
    {{ DiscussionBoard.errors[447311].message }}
    • Profile picture of the author jjpmarketing
      Quiche... lol... I thought of that one too Bev.

      Of course "nitch" would be wrong, but that is how I say it. Mainly because I am originally from a rural town. However, I say "neesh" is wrong as well.

      I would think "neech" would be the correct pronunciation of the word. I think "nitch" is the slang version.

      Americans may not pronounce words correctly, but I say the English can't spell properly. Yin and Yang I guess... or maybe Yin and Yank?
      {{ DiscussionBoard.errors[447371].message }}
      • Profile picture of the author Kevin Riley
        It's not "nishay"?

        Sagar, I'm shocked. After all the times you heard me say "neesh" in the Private Workshop, you still said "nitch"? Please wash your mouth out with soap.
        Signature
        Kevin Riley, long-time Warrior living in Osaka, Japan

        {{ DiscussionBoard.errors[447423].message }}
        • Profile picture of the author jjpmarketing
          That was funny. "nishay". I'm assuming your making fun of the Glade commerical.
          {{ DiscussionBoard.errors[447437].message }}
        • Profile picture of the author Sagar Mehta
          Originally Posted by Kevin Riley View Post

          It's not "nishay"?

          Sagar, I'm shocked. After all the times you heard me say "neesh" in the Private Workshop, you still said "nitch"? Please wash your mouth out with soap.
          Sorry, oh Hamster God, I beg for mercy. Don't lay your wrath upon me....

          Believe it or not, I've actually heard people saying 'nishay'

          { { Goes to the wash-basin and does as directed: foams at the mouth } }

          Sagar
          Signature
          Need AWESOME Customer Support For Your Product / Service / Upcoming Launches? > Click Here <
          {{ DiscussionBoard.errors[447563].message }}
  • Profile picture of the author KatieWilliams
    I'm English and say neesh

    A couple of years ago I was in a conference in Florida and it took me quite a while to figure out what the American presenter meant when he mentioned "nitch market"!

    Katie
    {{ DiscussionBoard.errors[447474].message }}
  • Profile picture of the author Asher
    When I started with Internet Marketing and I
    saw that word...

    I'm Chinese and I say "Huh? Shen Mer Lai De?"
    Translated: "Huh? What's that?"

    Asher
    Signature
    {{ DiscussionBoard.errors[447731].message }}
  • Profile picture of the author bombdiggity
    I pronounce it 'nish'. It seems like I'm one of the only ones who does, judging from the replies in this thread.
    {{ DiscussionBoard.errors[447750].message }}
  • Profile picture of the author Mark Kaye
    If you are making over $5000 a month in your "Niche" then you can call it whatever the heck you want!

    If you aren't then you should probably stop worrying about it and get back to marketing!

    {{ DiscussionBoard.errors[447752].message }}
  • Profile picture of the author ADAMw3
    Both ways are correct according to almighty Webster.

    When I was in school, all my business professors pronounced it "nitch"... even the foreign ones.
    {{ DiscussionBoard.errors[447753].message }}
  • Profile picture of the author madison_avenue
    "You say eether and I say eyether,
    You say neether and I say nyther;
    Eether, eyether, neether, nyther,
    Let's call the whole thing off!
    You like potato and I like potahto,
    You like tomato and I like tomahto;
    Potato, potahto, tomato, tomahto!
    Let's call the whole thing off!
    "

    Song by George and Ira Gershwin, from 1937.
    {{ DiscussionBoard.errors[447789].message }}
  • Profile picture of the author Barbara Payton
    New Member lost! Help? 1st day into Kevin Riley's Private Workshop. Forum is for many people. Can you direct me to where I can find a buddie and report my daily activity? Just a newbe lost in the world of wanting money? LOL

    Nitch is correct in English.
    Thank you!
    Barbara Payton
    Crown Point, IN USA
    {{ DiscussionBoard.errors[505128].message }}
    • Profile picture of the author GT
      Wow. Just when you thought it was safe to go back in the water!!

      I pronounce it "neesh" or "nish" but I hear it pronounced as "nitch" as well. Looks like the proper pronunciation depends on where in the world you live.

      But here is the thing. If we can come to a consensus on the BEST way to pronounce it and if everybody from the point of decision forward will honour that one singular pronunciation, then over time, society will accept it and that particular pronunciation will officially become part of the common culture and lexicon of every marketing neesh ... er ... I mean niche.

      GT
      Signature

      * You Can Begin Earning Affiliate Income Here – Direct Commissions and Residual Income!
      * Home Business Resources and Affiliate Opportunities
      * Visit This Library to Expand Your Knowledge – Blog Post
      * Reinventing Your Life - Make the Rest of Your Life the BEST of Your Life!
      * Follow Me On Twitter ===> MyPowerSite <===| gtbulmer | StarrBizzcom

      {{ DiscussionBoard.errors[505165].message }}
  • Profile picture of the author thebrokenbox
    I've always thought it was neesh. I have heard people call it nitch but that never really made sense to me because I don't see any T in niche.
    {{ DiscussionBoard.errors[505181].message }}
  • Profile picture of the author Tsnyder
    I like noosh... but that's just how I roll...

    Tsnyder
    Signature
    If you knew what I know you'd be doing what I do...
    {{ DiscussionBoard.errors[505217].message }}
  • Profile picture of the author mikemcmillan
    I started out saying "Nitch", but I've watched so many videos with English, Irish, and Aussies talking that I've converted to "Neesh". Yes! I am now a man without a country. What will be my fate? The Harpies shall surely devour my flesh and pluck my eyes from their bulging, bleeding sockets.

    O what a rogue and peasant slave am I!
    Signature

    I'll help you create a reputation-building evergreen product in any niche and launch it successfully!
    Check it out here.

    {{ DiscussionBoard.errors[505232].message }}
  • Profile picture of the author Thomas
    Originally Posted by Michael Oksa View Post

    Forte, as in "Internet marketing is his forte". Most people pronounce it as two distinct syllables: for-tay

    In this usage that would be incorrect. It's one syllable and pronounced "fort".
    You could say the wrong pronunciation is so common it has become right but, on the other hand, the fact that it's etymology is French doesn't make it a French word. If you say "This is not my forte", you are not speaking English and French; just English and, in that language, "forte" is pronounced "for-tay" by the majority of speakers.

    I guess you could say the same for niche; although how English-speakers came to pronounce it so differently (to each other) is anyones guess. That said, I never really thought Americans put a "t" in it but, rather, were saying "ch" like "church" which can sound like a "t" in some cases (like "rich", which can sound like it has a "t" in it, even when said by Irish, Brits, Aussies, etc.).

    Originally Posted by Sagar Mehta View Post

    Looks likes my "nitch" has few supporters Please say I don't need to redo my videos....
    No need to re-do it; I think most Americans are probably clever enough to figure it out and will simply assume (correctly) that you are a speaker of non-American English, while, if you used the American pronunciation, non-Americans will simply assume you are either American, or learnt (not learned ) English in America. No big deal either way.

    Originally Posted by Allen Graves View Post

    And what about celtic?! Is it Seltic or Ketlic?
    Well, in Ireland at least, it's definitely pronounced "keltic": there is no letter "k" in the Irish alphabet at all but the letter "c" is pronounced almost the same as the English "k" in most cases and, since the pronounciations of a huge number of words in Hiberno-English (the dialect of English spoken in Ireland) is heavily influenced by the Irish language (if the word isn't plucked straight from it), it is pronounced "keltic" by Irish people.

    Case closed (within these shores).

    Tommy.
    {{ DiscussionBoard.errors[505453].message }}
  • Profile picture of the author Alex Sol
    pronouncing Niche as "nitch" is like pronouncing Dish as "ditch"...
    I don't see the point of adding a "T" in a word that doesn't contain it...

    But than again, I don't think we can say that MAJORITY pronounces it one way or another, it differs on the region... and both ways seem "legit".

    I'mt offt to workt.

    Alex
    Signature
    Alex Sol, Full time online marketer since 2007
    The Extra Paycheck Blog | Extra Paycheck Podcast
    {{ DiscussionBoard.errors[505491].message }}
  • Profile picture of the author Neil S
    According to dictionary.com the pronunciation "nitch".

    niche definition | Dictionary.com

    Merriam Webster uses both pronunciations
    niche - Definition from the Merriam-Webster Online Dictionary

    So I suppose either will do.
    {{ DiscussionBoard.errors[505891].message }}
    • Profile picture of the author ShayB
      OR you can say it "Southern":

      Nee-yutch. 2 syllables, y'all. :rolleyes:
      Signature
      "Fate protects fools, little children, and ships called Enterprise." ~Commander Riker
      {{ DiscussionBoard.errors[505900].message }}
    • Profile picture of the author RichOnlineCEO
      Either way... Neesh just sounds right
      {{ DiscussionBoard.errors[506154].message }}
  • Profile picture of the author Marhelper
    I have always heard it pronounced nitch (not neesh) but after being introduced to the IM world and more specifically the WF, I have come to see it being pronounced, "Neesh."
    {{ DiscussionBoard.errors[505911].message }}
  • Profile picture of the author ss61288
    I've found alot of our American friends say 'nitch'. Im an Aussie, so Neesh all the way!
    {{ DiscussionBoard.errors[505951].message }}
  • Profile picture of the author Jared Alberghini
    I can't stand it when people say 'Porsh'.... argh...
    Porsche is pronounced with two syllables... kinda like: 'Por sha".

    Similar with this term, but it's only one syllable, pronounced: "neesh"
    Signature

    P.S.

    Join The Future: Telekinetic Marketing

    {{ DiscussionBoard.errors[505955].message }}
  • Profile picture of the author racso316
    neesh i would say
    {{ DiscussionBoard.errors[506010].message }}
  • Profile picture of the author dmh_warrior
    It's soooo "neesh"
    {{ DiscussionBoard.errors[506013].message }}
  • Profile picture of the author LiveLife97
    I've been pronouncing it "nitch" until I heard someone say "neesh" on a video the other day. First time I ever heard so it made me think for a second.

    You learn something new everyday.
    {{ DiscussionBoard.errors[506031].message }}
  • Profile picture of the author jaijav29
    I think its neesh (niche). You can't pronounce it as nitch because there is no letter "t", right?
    {{ DiscussionBoard.errors[506110].message }}
  • Profile picture of the author zerofill
    I just call it....Kizzzash...or cash

    EDIT: Sometimes cha-ching
    Signature
    Serp Shaker
    The IM World Will Be Shaken to the Core!
    Join my list at: IMCool.Biz
    New Podcast --> podcast.imcool.biz
    {{ DiscussionBoard.errors[506169].message }}
  • Profile picture of the author Ernie Lo
    Real Men say "nitch"

    having said that....both words sound stupid haha.
    {{ DiscussionBoard.errors[506210].message }}
  • Profile picture of the author gino76
    This is just another variation in pronunciation.

    As long as you know what is being talked about is all that matters.
    Signature
    {{ DiscussionBoard.errors[506218].message }}
  • Profile picture of the author pearsonbrown
    The point made about 'forte' is not entirely accurate.

    I'd strongly advise posters here to check out the online Merriam-Webster and Cambridge English dictionaries before posting generalizations about language.

    In the case of 'forte', Webster has a long and detailed section on its pronunciation. I think the most important phrase is:

    "So you can take your choice, knowing that someone somewhere will dislike whichever variant you choose. All are standard, however. "

    You could say that for 'niche' too ;-)


    Pearson
    {{ DiscussionBoard.errors[506327].message }}
    • Profile picture of the author Michael Oksa
      Originally Posted by pearsonbrown View Post

      The point made about 'forte' is not entirely accurate.

      I'd strongly advise posters here to check out the online Merriam-Webster and Cambridge English dictionaries before posting generalizations about language.

      In the case of 'forte', Webster has a long and detailed section on its pronunciation. I think the most important phrase is:

      "So you can take your choice, knowing that someone somewhere will dislike whichever variant you choose. All are standard, however. "

      You could say that for 'niche' too ;-)


      Pearson
      Hi Pearson,

      Some people take offense to being corrected, but I enjoy it. It helps me improve.

      Language is a wonderful thing.

      Where I'm from, nobody pronounces it "fort", they all "for-tay" - as if they are not aware that the other pronounciation is acceptable.

      In the context of this discussion, my main point was to show that there are a lot of words that we think we know how to pronounce, but really don't.

      What's acceptable and what isn't?

      I say "nich" (rhymes with 'rich') and "neesh" (rhymes with 'quiche') are both okay.

      In some circles "niche" may sound like an affectation to appear smarter, but as was pointed out earlier - what really counts is whether a word communicates the right idea or not.

      Thanks again for adding to my knowledge of words, it's much appreciated. (I say "a-PREESH-ee-ayded", as opposed to "a-PREES-ee-AY-ted")

      All the best,
      Michael
      Signature

      "Ich bin en fuego!"
      {{ DiscussionBoard.errors[507928].message }}
  • Profile picture of the author Trieu
    When I was watching Dragons Den, the UK TV series, they tend to use the word 'neesh'
    Signature

    ======================================
    "$100 On eBay with just 10 Minutes Work! {120+ copies SOLD}"

    ======================================
    {{ DiscussionBoard.errors[507932].message }}

Trending Topics