Your Sales SUCK and Here Is Why....
:p
Dennis Gaskill just made an excellent post about conveying value to your prospective customers, and he was right, but he did not mention the most common mistake that online sellers make.
I see all the time sales pages that effectively convey value in the offer, but fail to get the sale...
Why? Because the seller drops the ball in the sales copy...
At the point in the sales page where it really matters, the seller loses his or her nerve and chickens out doing what they need to do...
Why do people fear so much "asking for the sale"??
I don't know, especially since they are usually talking to people they do not know and will never meet in person, and especially since they are "asking for the sale" anonymously online rather than face-to-face...
I see people all of the time who make an excellent case for their product or service, but when it comes time to ask me to actually buy their offer, the seller starts to waffle and hem-haw around!!
Let me tell you why this is so bad from the standpoint of a consumer...
If the seller fails to demonstrate enough confidence in his or her offer to ask me for the sale, then I start to lose my confidence in the seller's offer!!
I cannot tell you how many times I found myself looking at an offer that interested me only to lose confidence in my decision to buy, because the seller actually lost confidence in their offer when it was time to tell me to hit the buy button.
If you don't have enough confidence in your offer to ask me to buy it, then why should I have enough confidence to get out my credit card?
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Elizabeth Fee
The Niche Mom - My personal blog to inspire and guide you towards earning an income online.
from the Niche Optimizer Blog
Publish Coloring Books for Profit (WSOTD 7-30-2015)
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Publish Coloring Books for Profit (WSOTD 7-30-2015)
Elizabeth Fee
The Niche Mom - My personal blog to inspire and guide you towards earning an income online.
from the Niche Optimizer Blog