How To Do Article Marketing The Right Way?

Take 1 day out of marketing and do your keyword research. Update your blog daily. Either post each day or schedule them up. Then do the article marketing side of it daily to keep a supply of fresh content going out for people to find.

I found I had better click throughs when I added the autoresponder to the site and offered a free giveaway. (nope, I gave away a PDF before I had the autoresponder set up)

That way your readers know they're getting something out of visiting your own site.

If you want to do article marketing the easiest way, you can get a hold of some PLR (private label rights) articles that are relevant to your site and edit or rewrite them. The point about PLR is that it gives you the right to edit it however you want and then use it as your own.

Since the Panda update, I always see to it that all my articles are unique and original. If I do article distribution, I always submit unique articles every time.

I always see to it that articles on my main site are not the same with the once that I am distributing.

One of the best sources for information on
article marketing is Submit Your Article blog.

You can checkout there website below
http://www.submityourarticle.com/cre...cle-marketing/

Guy i must tell you if you want to make money of the internet you must really work but it is just that thing s don't just work out the bla bla bla formula you find out there so i implore you to just sit back and try to sort things out and check the one that works out for you.
good luck

I'd just like to say a heartfelt thanks to Alexa Smith, AnniePot, and a number of other Warriors who are really setting the record straight on true article marketing and syndication. I haven't been commenting that much, but I have been faithfully and eagerly following along.

I have just a few burning questions for those who are really successful with article marketing: Do you concern yourself with keyword research and optimization at all? Or do you just focus on writing the most compelling articles you can without worrying about on-page SEO?

If it's the case that you're more focused on creating awesome content than pleasing Google--as we all should be--how do you get traffic to the original article on your site (or your main landing page)? Do you find that people organically find you through long-tail keywords anyway?

If you're able to provide some insight, thanks so much! Hopefully it will give us who are willing to do the work of producing high-quality content (for syndication purposes, of course) some direction in our marketing efforts.

For the work at home niche and home based business niche, I think that it is starting to get way to over saturated but again you never know if some of your articles will get lots of exposure.

It is the same thing with video marketing. You can submit 200 videos and only 2 will get you lots of clicks every month.

It is all about the LAW OF AVERAGES.

Article marketing does build up steam over time. You can't expect to publish an article or 2 and see massive effects. Think of it as a snowball rolling down a mountain - the bigger it gets, the more powerful it is. Your article marketing strategy works the same way. The more quality articles you have floating around out there, the higher your odds of people either syndicating them on their own websites, or simply being impressed enough to visit your website.

Since you're going to see more benefits as you go on, it's best to get yourself on a schedule. If it's part of your regular routine, you won't have to worry about your article marketing strategy falling by the wayside when you get wrapped up in "other" things.


Please don't do this. The goal is to create high-quality content, and you simply can't do that by shoving things into a spinner.

I don't bother with this. Many of those services offer to "blast" your articles to 1000's of directories (most of which don't get any traffic of merit, so they do you no good).



You certainly can. However, if you're publishing your articles on quality sites, they should be getting crawled on a regular basis. If you'd rather spend the time you would pinging on other things, don't feel bad about it.


I don't, and I wouldn't advocate it, either. Here's why - blogs are typically a lot more conversational and informal than traditional articles. Blog writing and article writing are 2 totally different styles of writing, so it's best to keep them separate.

Unfortunately you are unlikely to get much traffic directly from article directories. Mostly that is because that isn't what they are there for.

Over 30 isn't "lots and lots" of articles. This is a cumulative process, keep writing and you will keep improving and your articles will become syndicated and that is when you will get traffic (lots of it and highly targeted)

Regular submission is helpful, once a week is a good timeframe.

You don't need to do this - all that results in is lots of low quality articles that are good for a low quality backlink which probably won't last for long. It is of dubious SEO value, and no value at all for getting traffic.

You can if you must - but that would need to be a good service, most services just submit a bunch of crappy spun articles to a variety of crappy directories or crappy blogs. This sort of thing is of little and rapidly decreasing value.

There are a few services that will do the job properly - but they are very expensive, and with time you can learn how to do this job properly yourself.

If you have to ping the articles to get them indexed then you have to ask what value you are really getting from them!

Absolutely you post them on your own site first!

That depends on what you mean by "blog" - if you blog is on the same domain as you "main site" then you don't want the same article on your site twice (this is the real meaning of duplicate content)

For many people their main site is a blog, it is an article blog rather than a more personal blog.

It will depend on what the site set up is and what the article is like.

A few more points to bear in mind.

To get the best traffic from articles you will need to be writing them for the syndication model rather than for backlinks or for clicks from the article directory.

It is also a good idea to make sure your site is a good quality one - some publishers will be hesitant to publish an article that links to a poor quality site.

Read everything Alexa has recommended - it will tell you a lot more about the article syndication method.

Hope that helps

It looks like everyone here has a 'good' opinion and strongly believe they are right, and if they are making lots of money this way, then they probably are.

This is like a question about GOD, you know, there is no proof, you just have to have faith in the person expressing the opinion. I get that no one wants to give away their niche, or the article sites they post to or their post name ...

... but really this whole thread boils down to a few simple things ...

.. if article marketing TRULY is all about syndication. THEN its really a matter of HOW you write articles to get syndicated, WHAT article sites are most likely to have people legally pick up these articles along with your URLs and HOW you set up your bio box so that it makes it easier for people to want to syndicate.

I think this is what is missing from so many of these expert threads with all of this valuable opinion. THERE are NO hard FACTS. There are no real examples, there are a lot of people claiming to be Gods, but cant offer proof as they will give their secrets away - So you might be able to see that its is hard for a newb to have faith in a new God, just because each of you say it is true or say how misguided others are.

Unfortunately in IM land, the proof is in clear directions with follow-able directions that can lead to real results. Giving an outline without any snippet of names or examples is of little value to anyone and smacks of ego rather than helpful advice.

Sorry if this opinion offends. But I too want to improve and just screaming syndication does little to actually help. If your links go to somewhere that has hard examples, that is great, if they are just to boost the PR of that page to help your site rank, then so be it.

Spinning articles is for amateurs.

I always write an original article for my blog. This I convert to spintax to get about 50% uniqueness and use AMR to post to PR2+ sites. After links go live, I ping them.

This once a week.

did you do article submitting all manual ?

In my opinion you have to always write at least a 500 word unique article related to the topic Then spin that one with a good spinner and the uniqueness must be more than 30%. After that start submitting them on some high PR article directories mannualy. After sometime it will be beneficial for you.

Hi Alexa,

I'm enjoying learning from your posts on article marketing.

I just wanted to make this comment aimed at some of the folks who might be new to IM, and might be taking things too literally or out of perspective/context.

When I add a new article onto a new page of my website it also appears as a PR0, regardless of the PR of other pages on my website. How the PR of each individual page develops is based on several factors, most of which are under my control. Factors like how that page sits inside of the link structure of my website and how the page is eventually linked to from external sites. Also, high authority websites make it much easier to get an internal page ranked well, which is really the issue, and more important than talking about PR, per se. So if I own and authority website to begin with, each time I place a new page of content, article or whatever, that new page comes with an advantage over those sites with less authority.

"Article directories are websites, and websites don't "have page rank".

Yes that's true, but they do have authority, though not as much as they used to.

Here's an article with a PR of 3

http://ezinearticles.com/?Why-Is-My-...ng?&id=6536301

That's not too shabby, and perhaps there's some small benefit flowing to the author's website from his PR3 article.

The point is that when we submit to the article directory we start off at zero but that doesn't mean it has to stay there.

One IM strategy that is widely used is back-linking, as we all know. There are good quality back-links and there are crap ones which can be found easily. Most people tend to place a buffer between the crap links and their money websites. Commonly people register web2.0 sites at places like Wordpress.org, build a page that links to their money site then bombard the web2.0 site with all the crap links hoping that some benefit will pass through. What if we used an article placed on a directory with 'do-follow', a directory with reasonable authority, and used the article as the target for our back-link campaign?
That might work a little towards our overall link-building campaign and can be done cheaply and quickly. The fact that the article sits within an established navigational framework is to our advantage. What I mean is, when I create a new web2.0 blog I have to create an 'about us' page, a 'contact' page, a 'policy' page and some added content to make it look real. With an established article directory, all of that already exists, so I just need to place one article and nothing else. So I place the article and drive up the PR with cheap back-links. Now you could argue that if I'm going to do any back-linking I should do it directly to my own site and not provide the benefit to someone else. But what if there's a risk associated with the type of links I'm able to buy cheaply, and I don't want to expose my money site to that full risk?

I think there's still a role to be played by article marketing to directories, I just don't think people are using them the right way. Also, sites fall in and out of favor with Google. Who's to say that they don't change their policy and start to reward the better article directories with more exposure in the near future? Chris Knight and his team at EZA are working diligently to improve the content on their site and once they have their strategy in place they merely submit a reconsideration request to Google, and who knows, their luck could change. Oddly enough I've been seeing their content start to reappear in some of the niches that I cover.

So in a nutshell, I don't think article directories are dead and buried and I do think they can still be utilized very productively for certain types of IM. (And yes, I do accept that I'm in a small minority).

Cheers!

Rooze

I think you should put the original and fresh content on your own site firstly, then,you can spin the post to the top 5-10 article directories with a link back to your post is better to increase your site authority.we all know article marketing is a very helpful way to improve our site SERP and massive traffic meanwhile.coz if some other visitors read your content and feel it is uesful and worthwhile,they will re-publish your artcile and link back to your page.so it would be a wonderful backlink to you. That is why we always emphasize to post the quality and fresh articles.

Hi Alexa,

You have great stamina for continuing this thread, and I am legitimately interested. I clicked on your link above where you talk about the cauliflower niche.

"Then I sent it out to my network of "syndicators of cauliflower soup recipe articles".

Q - are these article sites that have a syndication service that you pay for or are they some other list you have somehow built.

I ask this because I have never used a syndication service to spread my articles and wonder how it works and if it works. You say "ezine publishers with subscription-lists " So does that mean that some are like ezinearticles website and some are personal emails where you have approached a website that you think might like to publish your article for its members for content?

You have mentioned several categories but not how one sets up the connection to these. I guess the assumption is that once they like your style, they will include your bio and link..

"and a few hundred of them opt in" so the purpose of syndication is building a list with an auto responder sending out a pdf so you can stay in contact monthly etc? people speak of eweber but dont these email services cost per email so you have to ensure that you get a certain percentage of email recipients buying something each email campaign - so you always have to send out at least one offer with each email campaign? if you do it three times a week plus writing good content it sounds like you are super woman?

I guess my stumbling block has been that I dog walk, sell dog treats, write articles, post on my facebook page, then manually post articles to article sites and never hear from anyone again.

Lots of effort for little result. If I could build a syndication list, and cheaply email out to the consumers that contact me for a pdf ebook, then I can see how that could work ... but I remember you also saying that you have to write article bio's for SYNDICATION means rather than as an ad or asking for people to visit your site directly.

I guess thats also something that I am trying to work out, the wording and the change of writing for article sites. Finding something valuable to write about that is unique and people want to pick up to syndicate sounds daunting.

So I get your method from the previous post, just now trying to fill in the dots about how to actually put it into action! thanks Bruce

You really have plenty of opportunity to include good quality content in your article if you are creating 300-500 words that will appeal to both the web surfer and Article directory, which is far more powerful and more effective than a few lines of ad space. However, I would recommend that you avoid your articles becoming just a sales letter, and make it informative and useful to your readers. First you have to pique their interest to read your article in the first place, and then satisfy them just enough to want more information. Choose a strong descriptive title that represents your product or subject, and try to come up with keywords that you think they would use to get this information.

Information overloaded

Again, as most people in here are now doing, I fall in line to quote Alexa.

However in every link to every other post and external site, NEVER once does anyone actually explain the FULL PROCESS of SYNDICATION. Its like some kind of mythical, ultimate goal, cant tell you method, but you ought to do it!

SO, looking at Google on its support/webmasters site it says " Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Mostly, this is not deceptive in origin. Examples of non-malicious duplicate content could include:
• Discussion forums that can generate both regular and stripped-down pages targeted at mobile devices
• Store items shown or linked via multiple distinct URLs
• Printer-only versions of web pages
"

It goes on to talk about how to avoid google thinking you are being deceptive by using canonicalization tags. (of course later posts say that Google will now automatically select and handle that without penalty).

Google then says: "However, in some cases, content is deliberately duplicated across domains in an attempt to manipulate search engine rankings or win more traffic. Deceptive practices like this can result in a poor user experience ... In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we'll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results."

GOOD GODS !!!! Every IM's primary fear says Bruce.

" ... Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content." "

SO - Bruce figures that based on the above Google statements that Google's original statements are mainly aimed at people accidently showing duplicate content on their own site. AND that it considers it OK to show EXACTLY the same content on multiple sites, as long as you have a BIO that links back to your primary site with the original content, so that Google then knows to display your site in the SERPS? I cant see most people wanting to do the NOINDEX tag on their sites, connical tags etc

AM I GETTING WARMER?

Interestingly there does not seem to be a lot of Google webmaster advice pages on SYNDICATION itself (as opposed to the DUPLICATION topic above).

So, this might mean that I could go to the trouble of including the <link rel="standout" metatag on my site on my primary article so google knows that I am the originator OR maybe just get my article indexed first and hope Google knows what its doing.

THE REMAINING ISSUE appears to be that IF I want to post the same article to ten article sites, for syndication or whatever ... Several of them, especially Ezine articles DEMANDS that the article is Original - DOESNT this mean that I cant just duplicate my article to them and the others with this rule?

THEN for those crazy kids doing private networks/ link wheels/ link go carts/ dont you still have to spin content BECAUSE each social site wont be linking directly back to your money site? And if you posted the same content Google would think without the same bio that they are all duplicates therefore being misleading and would not index (does this mean that it would kill PR too? Hmmmm). Of course link wheels are about powering up PR and so getting links to these sites, which is often done by automated software anyway, not relying on each site being syndicated and linked to.

SOOOOOOOOOOOO ..... Alexa and other IM gods ... is the crux of the many, many, posts I have read being that, posting multiple content (after your site is indexed) with exactly the same bio links ... is the way to go. You dont have to spin to place articles into article sites, unless they demand unique content.

Posting to hundreds of article sites (particularly manually) is of little value since they dont get a lot of traffic, and probably wont convert to sales anyway, and they are not all set up to syndicate???

IS this an accurate summary of how you see things should be done in 2011, Alexa?

Cheers, Bruce

Hi:

Shireen here :-)

Article marketing is not my core traffic generation strategy.

Normally I submit one article every week & can see some constant traffic coming in :-)

first make your article as good as you can.

Then...

-turn them into ebooks
-turn them into short videos
-turn them into audio (podcasts)
- turn them into forum posts
- Turn them into blog posts
- turn them into emails (AR series)
- turn them into backlinks to other backlinks

There..that should keep you busy till 2012.

Go nuts.

My 2 cents...

'Traffic' and 'Article Marketing' are now mutually exclusive - submitting articles just doesn't get traffic, if it does it's a pitiful amount.

With article marketing your focus should be on YOUR website, so you're building the authority of your website.

With the Panda update spinning, as many have said, is a train wreck. Unique articles that offer value are the way to go!

PR is now becoming less important but the number of IP addresses you have articles on is still a good goal. Identify at least 10 article directories that you will consistently send unique articles to.

Moving on to your own website, if your article directory articles are informative, the articles on your website should be absolutely mind blowing. For a website I have in the health niche some of my articles are 2000 words long - just meat, no fat.

When Panda hit I tumbled down to the bottom of page 2 for a 20,000 search /month keyword.

With no more link building I'm now back up 1st position and getting 100 - 400 hits a day for one page. - average time per visit? 56 seconds.

Here's an extract of the article writing system I developed for creating content that STICKS:

ARTICLE APPROACHES

1. Personal Discovery Stories – tell how you discovered a lesson. These stories show your readers how similar you are to them and also might give some practical advice on how they might learn from your experience.

2. Stories as Analogies and Illustrations – tell a story that on the surface has nothing to do with your topic but which illustrates a principle that is relevant. Use quotes.
"What is the first step to building your own shed?" people have asked me in the past. At this point they are gravitating towards buying a pre-fab shed – it’s my job to save them. (I feel like the Good Samaritan who hangs around at suicide hotspots ready to lend a helping hand).

3. Success Stories – tell how you achieved something. These stories can be inspirational and motivating for your readers.

4. Failure Stories – I find that these stories are incredibly powerful – particularly if you are able to show some lessons learnt through a failure. Readers love to hear how other people screwed up. It makes you seem more human.

5. Tell Someone Else’s Story – sharing the journey of someone else and how/what they learned can be effective

6. How I did it Stories – these practical stories can be effective because they talk your readers through a process in a relatable way

7. Biographies – pick a key person in your niche and tell your readers that person’s story – pulling out useful parts that can be applied and used to enhance your reader’s lives.

8. Autobiographies – tell your own story from start to finish. I’ve done this a couple of times (example) and find readers really respond well to it. It can also be something to link to from your About Page for further reading.

9. Picture Stories – using images or video can be another great way of communicating a story because it engages the senses in a way that text can’t (similarly – audio posts/podcasts can do this too).

10. Case Studies – quite often pulling apart someone else’s experience in a case study can be a powerful way to connect with readers. Similarly you can use your own story, or the story of a project, brand or company that you had something to do with can be useful.

11. Fiction – if well written a made up and imaginative story can be a good way to lead into a post. You’ll probably want to come clean about the fact that it’s not true though :-)

12. Reader Stories – ask your readers to tell you their stories/experiences on a topic. You might kick things off with a short one of your own but then quickly hand it over to others to share.

13. Collective Stories – sometimes telling the story of a group of people, industry, niche etc can be very powerful. This might be presented as a ‘history of….’ your niche/industry which chronicles key developments over time. These pieces can almost become reference material for others in your industry.

14. Imagine If…. Stories – another type of story that I’ve seen used well on occasion is one where you get your reader to imagine a hypothetical scenario that they are in. Here’s an example of this where I told a story in the 2nd person (with YOU the reader as the main character). These posts can be particularly useful for getting readers to FEEL something or to help them to understand that the problem that you’re writing about is one that is personal for them.

WRITING TRICKS

• Counter-intuitive content – eat fat to get thin. People don’t want common day wisdom.

• Reluctant hero – Why am I writing this? Well, when I was thinking about buying product name, there weren’t many real reviews around so I thought I’d write one quickly to help any of you who are in the same position as I was. (eliminates early scepticism)

• Challenge the readers – But be warned, I’ll be going into both the good and bad points, so if that’s something you may not want to hear, then you may as well leave now

• WIIFM – Label the benefits they will receive, not the features!! Make it emotional; will it help their family sleep better at night?


This is about a third of my article writing system. Just let me know if you are interested in the full step by step process