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Can you see a problem with having a big site with similar sub-niches?

by fin
9 replies
I've been trying to work out my article marketing strategy and was wondering if this approach is easier.

Using eating disorders as an example again, say instead of having:

Anorexia.com
Bulimia.com
Gluttony.com

You had a bigger site like eatingdisorders.com.

Now I use Thesis and was thinking I could have the 3 different sub-niches in the nav menu.

I would them use the feature box for my e-mail opt-in, having the appropriate opt-in form on the corresponding posts.

Is there any disadvantage to this, as opposed to having 3 seperate sites?

I can see big advantages to having one big site BUT only if it wouldn't take away the effectivness of what i'm trying to achieve.

What do you think?

Cheers
fin
#big #problem #similar #site #subniches
  • Profile picture of the author sal64
    you can have targeted pages. As I understand it, SEO targets specific pages. So as long as the article leads back to a targeted page, I would have a problem.

    In fact I am doing this for a clients site. 3 products in social media. One hub site but 3 landing and sales pages.

    Or you can create 4 blogs and link them.

    Sal
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    • Profile picture of the author fin
      It was more to do with the visitors perception of the site.

      I know it would be doable but I was more interested in whether it would negatively effect the purpose of the site.

      Initally, I was going to just have seperate sites. The visitor would land on my site, which lets say was about "anorexia." Now I would have all the posts + an opt-in at the side.

      Now if the visitor comes to my site through syndicated articles and lands on a multi niche site, would they be less encouraged to opt-in to my sales funnel?

      Would the fact that i'm offering information about other problems scare them away?
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      • Profile picture of the author fin
        Topkat,

        Are you suggesting setting the site out as:

        anorexia.eatingdisorders.com
        bulimia.eatingdisorders.com

        With seperate blogs?

        Or are you still talking about having one blog with 3 different categories, with the relevant categories in the nav bar?
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  • Profile picture of the author TopKat22
    This is exactly how to do it.

    Any site is looked at the same whether it is the domain or sub-domain.

    Just promote, ping, backlink and get traffic to each separate subdomain as if it was it's own domain because actually, it is. Doing all that also helps the main domain name.
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  • Profile picture of the author TopKat22
    One site with the sub domains.

    eatingdisorders.com/anorexia
    eatingdisorders.com/bulimia
    eatingdisorders.com/anorexiablog
    eatingdisorders.com/bulimiablog

    If a regular person who does not do IM clicks on a link on a social network, an article, a blog post, they do not look at the url and most would not even know or care what the site url says.

    They like what you wrote and then click on something and if they like that they continue.

    So if you write an article about anorexia and have the link to to the page eatingdisorders.com/anorexia and that link is hidden behind keywords, it will be treated just like a domain because it is one.
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  • Profile picture of the author fin
    I'm going to have to look into doing this.

    I always though if I had sub-domains it would be a different dashboard for each domain.

    I could do eatingdisorders.com/anorexia etc, but I only know how to do this with pages.

    I've no idea how to go about putting posts in the different domains if i'm using the same dashboard.
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    • Profile picture of the author SteveDolan
      I'd have it all in one domain - no subdomains. Then I'd use Wordpress to structure my site using categories and probably set up a custom menu to make site navigation easy for the users.

      Google actually likes this, as the content is related, you'll be posting regularly, deep linking (linking to pages and posts within the blog) and eventually you'll be seen as an 'authority' site, rather than a 'thin' affiliate type site.

      Hope this helps
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      • Profile picture of the author sal64
        Originally Posted by SteveDolan View Post

        I'd have it all in one domain - no subdomains. Then I'd use Wordpress to structure my site using categories and probably set up a custom menu to make site navigation easy for the users.

        Google actually likes this, as the content is related, you'll be posting regularly, deep linking (linking to pages and posts within the blog) and eventually you'll be seen as an 'authority' site, rather than a 'thin' affiliate type site.

        Hope this helps
        And make the categories your keyword phrases? As I have read, you need sub categories within each one or is it more about how you link the pages?

        You'd obviously need the related posts plug in as well as a site map.

        Thanks for the clarifying things.

        Sal
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  • Profile picture of the author fin
    I see what your talking about now Topkat.

    I was actually trying to avoid this and just use the same dashboard.

    What Steve described actually.

    I just wasn't sure if this would reduce opt-ins or sales, because the visitor would be put of that it wasn't a specific site.

    I guess the main question is: Is it possible to create and manage 3 different sales funnels on the same dashboard/site, using article syndication/list building?
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