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High end product review site?

by bobyum
5 replies
I am thinking of creating a high end product review site. The idea started from finding a particular niche that has around 320 global searches, very low competition according to my initial research / 41 exact match's in Google / top result showing 2 backlinks in google, yahoo shows 27.

Anyway I have estimated that 1st place would be around 128 visitor's/month (40%) for the first keyword I will target.... now I have never done a product review site before so before I go any further with this I need to get my information as clear as possible.

I can earn £324.95 commission per sale on this product/keyword, but obviously I have no idea about the conversion rate's for these type of site's. I was thinking (from what I could find on here) around 15-20% click through to the sale's page? and around 2% after that?

If I take that as my estimate am I far off?

Any thoughts?

Thanks.
#click #click through #clickthrough #commission #end #high #product #product review #review #site
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by bobyum View Post

    I can earn £324.95 commission per sale on this product/keyword, but obviously I have no idea about the conversion rate's for these type of site's.
    The conversion rates for such sites depend on how well targeted their traffic is.

    Typically, it all depends on listbuilding.

    The higher the price of a product/service, the smaller the proportion of people who will buy it at their first visit to the sales page, and the greater the value of building a list and communicating effectively with your subscribers.

    It's going to be pretty difficult to sell an expensive product/service without a list, anyway. People usually buy on the strength of the degree of trust they have in the person making the recommendation, so it's clearly essential to provide value, build credibility, and ensure that you're trusted. It's unlikely indeed that you can manage this without a list.

    Even if you do manage to make an occasional, exceptional sale without opting your potential customers in, you'll surely do so much better with a list that it would be rather unwise not even to try?! :confused:
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    • Profile picture of the author bobyum
      Ok advice taken on board, make visitor's opt in with a free gift of some form.

      Then send them email's when I do a what a new product review? or do I need to get them back onto the review page for the specific product they first came for?

      Thanks for the advice!
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by bobyum View Post

        Then send them email's when I do a what a new product review?
        Send them valuable information about the niche, so that they come to trust you, and you establish credibility with them.

        Personally I email every 5 days (a little more at first) indefinitely.

        I always give them a link to click on, inside an email, even if it's just to a page of my own site - with or without a new product review (a new "article" will do). It gets them used to knowing there's "something to click" in your emails. Even though you're often not promoting something. This will typically increase the clickthrough rate when you are promoting something.

        Difficult to say more without knowing the details of what you're promoting, what the affiliate payment arrangements are, and so on (which I appreciate you won't want to post here).

        But there's an overwhelming probability you're going to do much better with an opt-in list than without one, here.
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        • Profile picture of the author Bruce NewMedia
          Originally Posted by Alexa Smith View Post

          ....I always give them a link to click on, inside an email, even if it's just to a page of my own site - with or without a new product review (a new "article" will do). It gets them used to knowing there's "something to click" in your emails. Even though you're often not promoting something. This will typically increase the clickthrough rate when you are promoting something.
          To the OP, Alexa just shared a great tip here, one that should improve anyone's results with emails.
          _____
          Bruce
          Signature
          Get Offline Clients With NO Resistance!-CLICK HERE
          POWER LETTERS Get Offline Appointments
          These Email Templates Land You Great Clients!
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          • Profile picture of the author jan roos
            You should definitely go for it. I have one of these high ticket review sites where the products cost between 5 and 20k. Conversions are great but traffic is limited. You only need to make a few sales per month to earn decent money with such a site.

            Build the site and write a good review for the products and rank it. You should do well.

            Cheers

            Jan
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