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Giveaways/contests of big items - Is it worth it?

by sharkey
9 replies
I'm thinking of doing a large giveaway on my facebook page or company's webpage of a kindle fire or one of the other hot products this season.

my question is - how worth it is it to give away something big?

Are any of these entrants going to convert into sales somewhere down the path or are people just going to enter and forget about my company soon after the fact?

Does anyone have any statistics or can speak from experience? :confused:

I have a promo budget for the holidays - I'm just wondering if buying a big item for a sweepstakes is the best use of it. I know targeted traffic is best, but what's your take on doing these types of promotions? Is there a better way other than a sweepstakes that would be more targeted that I could use a big ticket item as a carrot for?
#big #giveaways or contests #items #worth
  • Profile picture of the author fluffythewondercat
    How will you be promoting your contest?

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    • Profile picture of the author sharkey
      I have experience with smaller giveaways and sweepstakes, but the prize has always been for one of my products. This is new territory for me doing a different big-ticket product which is why I'm not sure how this will go or if it will attract the right people.

      Last time I used woobox on facebook for a small item - got over 1500 entries.
      I could also use rafflecopter and do it on my blog - or do a combination of both.
      whenever I've done a small item giveaway in the past I generally promote it by submitting to sweepstakes/contest websites. sometimes if its a cross promo I let the other company promote on facebook. I think if I did a big giveaway I'd do a press release and send it out to my blogger network (people who I have worked with previously) and see if they'll post it in their blogs as well.
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  • Profile picture of the author onegoodman
    I have a good experience with sweepstakes,

    Giving away something will get you a good traffic. My advice is to plan ahead when to start the sweepstakes.

    - Don't make the sweepstakes longer than it should (long sweepstakes annoy some).
    - Don't make it short (if it is too short you don't have time to do it).
    - Once you make sweepstakes put in your mind the task visitor should do, shouldn't be long or complicated, people will not go for it. (ask for a simple task).
    - Go to sweepstakes websites and add your sweepstakes (some may ask you to pay some fees while other wouldn't).
    - Sweepstakes websites some takes time to approve while other do it immediately (this why it should start before the sweepstakes).

    I hope that helped
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    • Profile picture of the author fluffythewondercat
      The more expensive the prize(s), the more trouble you're opening yourself up to.

      Unless you have an independent third party company on board to oversee the contest. I'm guessing you haven't been doing that because they charge beaucoup bucks.

      There are people who will file a lawsuit at the drop of the hat because they think they should have won the expensive iPad. They can make a big stink. Mostly they don't bother with the small contests, though, but it's always a risk. The last time I ran a contest with daily prizes, I got several threatening phone calls.

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      • Profile picture of the author sharkey
        Originally Posted by fluffythewondercat View Post

        The more expensive the prize(s), the more trouble you're opening yourself up to.

        Unless you have an independent third party company on board to oversee the contest. I'm guessing you haven't been doing that because they charge beaucoup bucks.

        There are people who will file a lawsuit at the drop of the hat because they think they should have won the expensive iPad. They can make a big stink. Mostly they don't bother with the small contests, though, but it's always a risk. The last time I ran a contest with daily prizes, I got several threatening phone calls.

        fLufF
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        Woobox and Rafflecopter are both independent programs that are inexpensive.
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        • Profile picture of the author myob
          I have found it very effective to give gift certificates (Amazon) to best customers on my lists during the holidays and seasonal events. They almost always spend far more than the cost of the gift certificates.
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  • Profile picture of the author manchito
    I have found that giving away small gift works best for me. And doing it very often!
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