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Article Marketing - Active syndication

by PhilipT
9 replies
There are a great many threads on article marketing and syndication and I have read quite a lot of them. Several Warriors have set out models for establishing an article marketing regime and these have provoked some muddled thinking, very clear thinking (step forward Alexa Smith) and some excellent debate.

I think I have almost got a good model clear in my head. I would just welcome some clarification about the difference between passive and active syndication. The latter is clearly better than the former but I am not sure what the process of 'active' syndication involves.

If this has already been answered in another thread please could somebody kindly point me in the right direction?

Any advice would be much appreciated.

Thank you.

Philip
#active #article #marketing #syndication
  • Profile picture of the author TiffLee
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    • Profile picture of the author PhilipT
      Originally Posted by TiffLee View Post

      Active syndication follows the same fundamental principles, but with an added step. You still place your articles on EZ after having them indexed on your own blog. However, with active syndication, you will "hunt" down those people who republished your article on their site. Using this method, you will make contact with these people and let them know that you plan to come out with however many more high-quality articles on the topic and that you will allow them first "dibs" before placing the articles onto EZ (this is, at least, what I do). As you enter more niches, you can grow your "active syndication list" quicker and bigger. Active syndication is the much better option in that it allows you to quickly and easily get your high-quality article in front of people who will have an immediate purpose for it. You do not have to wait for somebody to randomly come across it on some directory and then wait for them to put it to use.

      ).
      Terrific response. So once you have had success with passive syndication you directly approach those same people again and offer new articles. Do you offer them the articles instead of submitting them to EZA or ahead of submitting them to EZA?

      Originally Posted by AnniePot View Post


      Active syndication involves actually reaching out and offering your material to appropriate webmasters. The easiest way to accomplish this is to purchase a lifelong membership to the Directory of Ezines. It surely is one of the most valuable and under rated products for Internet Marketers around and definitely the most valuable product for building your syndication base.

      .


      Thanks for the tip about the Directory of Ezines. I would never have thought of that myself. Also the Google searches you suggest are terrific.

      Originally Posted by Alexa Smith View Post


      In a sense, it's a bit open to interpretation, I suppose: sometimes I'll send an article (after publishing it on my own site and having it indexed there, of course) to people on my syndication list knowing (from previous occasions) that they'll publish it more or less "on receipt", and I'm calling that "active syndication" because I have to send them an email to make it happen ... but on the other hand that's often all I do, which you might call pretty "passive". :confused:

      Anyway, my process of active syndication involves contacting the owners/editors of any ezines I think might publish the article, any webmasters who might put it on their relevant sites, and sometimes any offline magazines/journals/whatever where I think I might manage to get it published with appropriate contact details.

      Some of these people I've originally "met" because they took one of my articles from EZA and kindly re-published it. Others I've found (for example) through the Directory of Ezines, or just by getting a bit inventive/imaginative with Google, as described by Anne above, and unearthing their niche sites with a bit of detective work and offering them an article/guest-post/whatever.


      With your reply and those of the others I have a much clearer idea about what to do.

      I treasure such clarity of thought.

      Thanks.

      Philip
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  • Profile picture of the author AnniePot
    Hi Philip

    Active syndication involves actually reaching out and offering your material to appropriate webmasters. The easiest way to accomplish this is to purchase a lifelong membership to the Directory of Ezines. It surely is one of the most valuable and under rated products for Internet Marketers around and definitely the most valuable product for building your syndication base.

    Also, be pro-active; expand your scope by seeking out likely places where it can be republished. Build a list of relevant search strings, for example:
    • [niche keyword phrase] +”write for us”
    • [niche keyword phrase] +”submit”
    • [niche keyword phrase] +”author guidelines”
    • [niche keyword phrase] +”writer guidelines”
    • [niche keyword phrase] +”article submission”
    • [niche keyword phrase] +”submit content”
    • [niche keyword phrase] +”submit an article”
    • [niche keyword phrase] +”author submission”
    • [niche keyword phrase] +”article submission guidelines”
    Take a look at the content already published on the sites these searches uncover, and if you feel it matches your style, contact them with a sample of your writing.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by PhilipT View Post

    I would just welcome some clarification about the difference between passive and active syndication. The latter is clearly better than the former
    Well ... I suppose strictly speaking, it doesn't necessarily have to be, in every individual case; but one certainly wouldn't want to depend only on passive syndication, and given the overall cumulative effect of syndication (i.e. people who want one article tend sooner or later to want more), the longer-term benefits from active syndication can be enormous, certainly.

    Originally Posted by PhilipT View Post

    I am not sure what the process of 'active' syndication involves.
    To me, active syndication is more or less syndication instigated or produced by myself, and passive syndication refers to people re-publishing my work without my being directly involved (e.g. from Ezine Articles).

    In a sense, it's a bit open to interpretation, I suppose: sometimes I'll send an article (after publishing it on my own site and having it indexed there, of course) to people on my syndication list knowing (from previous occasions) that they'll publish it more or less "on receipt", and I'm calling that "active syndication" because I have to send them an email to make it happen ... but on the other hand that's often all I do, which you might call pretty "passive". :confused:

    Anyway, my process of active syndication involves contacting the owners/editors of any ezines I think might publish the article, any webmasters who might put it on their relevant sites, and sometimes any offline magazines/journals/whatever where I think I might manage to get it published with appropriate contact details.

    Some of these people I've originally "met" because they took one of my articles from EZA and kindly re-published it. Others I've found (for example) through the Directory of Ezines, or just by getting a bit inventive/imaginative with Google, as described by Anne above, and unearthing their niche sites with a bit of detective work and offering them an article/guest-post/whatever.
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  • Profile picture of the author Alex Barboza
    I wonder if any of you guys can recommend a guide on article marketing. One that you wouldn't mind promoting to your list.
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    • Profile picture of the author TiffLee
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      • Profile picture of the author myob
        I have often recommended Turn Words Into Traffic as an in-depth guide to using articles for driving laser-targeted traffic. Although a bit dated, this ebook is surprisingly highly relevant and apropos in the post-Panda context. These principles of syndication are classics in best practices for marketing, and have withstood the rigors of time-tested effectiveness against the now much maligned "new" concepts of article marketing. The author, Jim Edwards, was a syndicated newspaper columnist, owner of a website development company, VP for a major SEO company, and brings to the fore other impressive credentials.
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        • Profile picture of the author nellterry
          This is fascinating. And I have to say, I've been hanging out on the wrong forums. I've been a writer for years, but I never understood how to properly LEVERAGE my work to make money like you people are doing.

          You know that saying that dentists have, "You ain't billing unless you're drilling"?

          That's kind of how I've approached writing over the years. I write, therefore I earn. Nothing passive about it.

          So you can see why I kind of feel like my brain is on fire right now.

          I really want to know what your end goals are. Are all of you affiliates, using your syndicated articles as breadcrumb trails leading traffic back to your websites to make sales? Or are you just making a whole bunch of information products and selling those?

          Or are you just gaining notoriety to get big in the world of print?

          Augh. SO much to take in. So much to do.

          Y'all are some big thinkers man. Like wow.
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          • Profile picture of the author TiffLee
            Originally Posted by nellterry View Post

            This is fascinating. And I have to say, I've been hanging out on the wrong forums. I've been a writer for years, but I never understood how to properly LEVERAGE my work to make money like you people are doing.

            You know that saying that dentists have, "You ain't billing unless you're drilling"?

            That's kind of how I've approached writing over the years. I write, therefore I earn. Nothing passive about it.

            So you can see why I kind of feel like my brain is on fire right now.

            I really want to know what your end goals are. Are all of you affiliates, using your syndicated articles as breadcrumb trails leading traffic back to your websites to make sales? Or are you just making a whole bunch of information products and selling those?

            Or are you just gaining notoriety to get big in the world of print?

            Augh. SO much to take in. So much to do.

            Y'all are some big thinkers man. Like wow.
            All of my syndicated articles point back to either my main blog on the niche, or to a squeeze page where I am offering a free report in turn for an opt-in. Additionally, the same opt-in is offered on the sidebar of the blog where I, of course, offer even more content relevant to the interest of my targeted visitors.

            With that being said, my main focus (ie., money-making focus) is the use of my list. Since my traffic is generally highly targeted towards the niche I'm writing in, I will use an autoresponder series to build up trust and confidence with my subscribers and then gently (very gently!) offer some recommendations for products that they might be interested in.

            The writing of the content is but one piece of the larger puzzle.
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            • Profile picture of the author nellterry
              Originally Posted by TiffLee View Post

              All of my syndicated articles point back to either my main blog on the niche, or to a squeeze page where I am offering a free report in turn for an opt-in. Additionally, the same opt-in is offered on the sidebar of the blog where I, of course, offer even more content relevant to the interest of my targeted visitors.

              With that being said, my main focus (ie., money-making focus) is the use of my list. Since my traffic is generally highly targeted towards the niche I'm writing in, I will use an autoresponder series to build up trust and confidence with my subscribers and then gently (very gently!) offer some recommendations for products that they must be interested in.

              The writing of the content is but one piece of the larger puzzle.
              Got it. So it's a bigger picture kind of thing. You are gaining trust by delaying the sale.

              This is cool
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