Relationship Between Blogs & Websites - Blog Posts @ Articles
I'm having difficulty getting my head wrapped around the relationship of a blog and a website in an affiliate marketing IM business model. I chose to post this in the general Internet Marketing Discussion area because I feel my question has more to do with overall marketing strategies than website design.
After a long hiatus from IM I've found an affiliate program that I'm motivated about promoting. Given my background as a off-line newspaper columnist with a large archive of business and personal development columns (articles) that have never been published online I'm leaning toward content marketing as a traffic source. It is my belief that with a little keyword optimizing my article archives which fall into the Personal Development, Online Marketing and Sales categories, and are highly relevant to the affiliate program I'm going to be promoting are highly syndicatable. If true it will be like having a ready made arsenal of marketing weaponry in tap.
My first mission after keyword optimization is to build a site to house/host my archives so the articles can get indexed before submitting them to EZA. Given the nature of the program I'm going to be promoting I'm building a personal branding website and blog as well as some personalized social media pages that will highlight me, (Ernie Mitchell), my story, my work and why I'm credible.
The area where I'm confused :confused: from a mind mapping standpoint is how the blog should interface with the website. I've always gone under the assumption that articles and blog posts are separate/different animals. Where should the article archives, (or links to the archives) be placed? :confused: On the blog's landing page or on the website's landing page? :confused:
I'm going under the assumption (perhaps a false assumption) that 800 word articles are a little large for ideal blog posts and the 1,200 to 1,500 articles that I will be writing in the future are indeed too large for blog posts?:confused:
Assuming the above is true I'm further assuming that the links to the article archives should be on a webpage other than the blogs main landing page.
I would appreciate a little insight as to the relationship between blogs and websites and blog posts and articles
Kindest Personal Regards,
Ernie Mitchell
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