Dissecting an Amazon affiliate site: Calling all Amazon affiliates - let's brainstorm!

Hi fellow warriors!

I'm not sure if I posted this in the appropriate place, but I would really like your input in this matter.

I have been into building niche sites monetized primarily by Amazon. When I was doing my keyword research, I came across this particular site:

Best Folding Treadmills Store

(Warning: There's this annoying chat pop-up offering an accident insurance claim or something, just click "X")

At first glance, when I looked at his homepage, it's just like a regular affiliate site monetized heavily by AdSense. Now, when I clicked one of the products, it actually directed me to their online shop.

BUT, when I hover over the "Buy" button, it directs to Amazon. Not only that, the prices are up-to-date, so whatever price I see in their website is actually Amazon's current price! Cool

So, I'm wondering, is there a plug-in or something that can do that? It looks really neat, and gives you the appearance of being an online store. I've read somewhere that this type of affiliate site converts really well, although I don't have any experience at all with it, so I can't say for certain.

When you click on the PRODUCT NAME, it directs you to a separate page detailing all info and PRODUCT FEATURES. Then, there's that "Buy" button again directing to Amazon.

On the sidebar, you can actually search the site based on "Price", where you can specify your budget. A really cool feature!!

The site also have an "Articles" section, but the links in them directs to other websites, sort of like micro niche sites. I'm thinking, the webmaster must've linked his/her other money sites.

Looking at the "Auctions" section, they have live auctions (from eBay). How do they make that? :confused: Also, when you click on the "price" sidebar, it allows you to search within the auctions.

So I reckon, "auctions" must be for eBay whilst the "shop" is for Amazon.

All in all, this is one great site (an authority site, with the amount of content - articles, images, videos) except for that annoying chat script, and misplaced AdSense ads (in my opinion, anyway).

I'd love to hear your thought, comments, and feedback about this site!

I've only recently ventured into Amazon affiliate marketing (started early October) but I've got 3 sites product-focused sites, and I haven't really started building authority sites yet. But I've been learning from several Amazon courses and implementing their strategies (on my days off, considering I have a full-time job), and we can both learn from each other!

Anyone who can tell me how to this site set-up (online-store-like Amazon affiliate site) would get my deepest gratitude!