Is product creation hard? And, how to market my future products?

5 replies
Hello guys,

Im kind of new on this forum and I dont participate a lot but today I wanted to ask a question to product creator.

Is it hard to create a good piece of content? (I've never done it but I plan to start create my own product today)

How do you evaluate the value of your content?

What are your methods to market your products? I mean do you usually give something away for free to people in order to get heir email, or do you sell them directly the product that way you directly build a database of customer?

What kind of promotion do you use, Paid advertising? JV's?

Thanks in advance for your input.

#creation #future #hard #market #product #products
  • Profile picture of the author mikehuff
    Hi Josh. I suggest you start in the WSO forum as there are MANY WSO's detailing the seller's actual process for getting started. If you were to honestly act on what you found I believe you'd have a product up in no time, and most are VERY reasonably priced. I can personally recommend Justin Popovic's guide, perhaps run a search for it? It's very concise and actionable
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  • Profile picture of the author PatchesDM
    Well, nothing personal mate, but you shouldn't ask if its hard, anything worthwhile will be but if you have the foundation needed, it will be a cakewalk for you! I wish you the best of luck!
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  • Profile picture of the author Mark Singletary
    Whether it's "hard" or not depends on what kind of content you are wanting to create and for what purpose. For example written content may be harder or easier for you than video content or a weekly paid newsletter may be harder or easier for you than a 7 page special report.

    It also depends on your talents, abilities, weaknesses, goals, etc.

    A better question, in my opinion, is "what is your ultimate goal - who do you want to help in what way?" Then work backwards to find out exactly what you need to do to do that.

    Mark

    Originally Posted by joshclooney View Post

    Hello guys,

    Im kind of new on this forum and I dont participate a lot but today I wanted to ask a question to product creator.

    Is it hard to create a good piece of content? (I've never done it but I plan to start create my own product today)

    How do you evaluate the value of your content?

    What are your methods to market your products? I mean do you usually give something away for free to people in order to get heir email, or do you sell them directly the product that way you directly build a database of customer?

    What kind of promotion do you use, Paid advertising? JV's?

    Thanks in advance for your input.

    {{ DiscussionBoard.errors[5052517].message }}
  • Profile picture of the author Steve Faber
    There are many great guides to product creation, but the steps can boiled down to this:

    Find a profitable niche - One key here is to stick with niches that are already proven profitable. You'll know, because there are already many other products serving them. That may seem counter-intuitive, the chances of you pegging a previously unearthed niche with massive profit potential, unless it's based on some new invention or as yet-unreleased product, are slim indeed.

    It might be easier if you stick with something you're passionate about and have a strong knowledge base on already. Sure, you can easily research a topic if it looks promising enough, but it is easier to jump in with something you know well. In addition, your passion will shine through, usually leading to a better product.

    2) Plan your product - Remember that your first product should be positioned to lead to other products that your existing customers can buy from you later. It's yet another reason for striving to produce high quality items. It's tough to get repeat buyers without them, and harder still to have a long term business without repeat buyers, unless you're in a truly massive niche.

    Think about product modalities. That is, don't simply release a product as an e-book, when you can also have a variation for the Kindle that sells on Amazon, and possible an audio version, and maybe even a video version. You'll have not only much higher perceived value for the product, but be able to deliver it to more customers in their preferred vehicle. You can even deliver a physical book or workbook.

    Despite all the attention drawn by video, the fact remains that some people simply don't like it. That being said, there are some subjects that lend themselves to video tutorials.

    A good product will definitely take time, but the result will be worth it; not only for you and your business, but your customers as well.

    3) Make an outline - You'll flesh this out to create the actual product, no matter which modality it's in.

    4) Begin production - Yes, it will take time, so you'd better get started now!
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  • Profile picture of the author blogbucks
    I'd say it takes "work" to create a product but it's not all that "hard".

    For instance; you can spin up a fairly quick product by recording an interview with an expert (someone who knows more than you) in your market of choice. That isn't all that hard but it will take work to locate the "expert", make the recording and then monetize the output. That's just one way to spin up a product.

    I agree with the earlier post on this as well; definitely check out the WSOs on product creation. You can save yourself a ton of time and trial and error by picking up a good WSO on the topic.

    Identifying the market that interests you and has potential is another part of the process that isn't all that "hard" but will take some "work". ;-)

    Regardless the work will be well worth it and any thing worth doing is often a bit "hard", at least to start with.

    I wish you all the best on your journey!
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