Google Analytics - How it Affects Site Ranking - Case Study
This Test took place from October 11, 2011 the day I turned off Google Analytics, until today November 15, 2011. Excluding start day and end day it's just over a month.
Q: Does Placement of Google Analytics Code on your Website Affect Site Ranking
A: Draw your own conclusions
Test: I used 7 sites out of my Portfolio that I knew I would not be making any changes to over the course of the test. These sites are aged domains between 5 and 10 years. They are all affiliate sites that have a mix of Adsense and Affiliate Links. All but one site is WordPress, the other Joomla.
All sites have been running Google Analytics for more than a year. To test I simply disabled the plug in. To verify I looked at my Google Analytics account to see that data was not being collected.
The Results come from cPanel AWSTATS
Site 1 Travel Niche Visitors Per day: Start 57.6 End 55.6
Site 2 Travel Niche Visitors Per day: Start 33.6 End 34.6
Site 3 Home Niche Visitors Per day: Start 109.9 End 134.2
Site 4 Health Niche Visitors Per day: Start 42.8 End 68.3
Site 5 Travel Niche Visitors Per day: Start 80.5 End 71.5
Site 6 Sports Niche Visitors Per day: Start 128.4 End 144.9
Site 7 Auto Niche Visitors Per day: Start 196.6 End 152.3
Total Visitors per month: Start 649.4 End 664.4
Summary: 7 Sites not seasonally specific were tracked for 1 month by turning off Google Analytics and tracked using AwStats in cPanel
Conclusion: Over this time period it did not seem to affect traffic based on simply turning off Google Anyalytics
Discussion: Does anyone have PROOF that using Google Analytics will improve or reduce your rankings?
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