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Selling a site

by thinkbomb
7 replies
I was wondering if you guys wouldn't mind sharing your opinions about something.

I am going to be selling a site on an EMD (.com) that is well developed and number one on every major search engine for a high competition keyword that gets around 2k US Google searches per month. The Google CPC on the keyword is $26 but the keyword generates leads for high 6 to 7 figure malpractice suits. The site has been live for around 3 months and I've had 10 form submissions/ leads.

How much do you think the site is worth? Also, any other advice would be very much appreciated.
#selling #site
  • Profile picture of the author Your Brand Ebooks
    What is the domain name?
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  • Profile picture of the author thinkbomb
    | What is the domain name?

    Sorry, not to be rude, but this is all the information I am comfortable giving out. I own the keyword and want to keep it that way.
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  • Profile picture of the author mrozlat
    It's worth as much as the buyer is willing to pay
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  • Profile picture of the author dadamson
    It usually depends on how much the site is actually making each month, not what Google predicts that the keyword is worth.

    EMD's seem to be generally harder to rank these days than they used to be anyway to just because you got the EMD doesn't mean much if you aren't ranking, getting traffic, or making consistent sales.
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    • Profile picture of the author thinkbomb
      Originally Posted by dadamson View Post

      It usually depends on how much the site is actually making each month, not what Google predicts that the keyword is worth.
      The problem with that line of thought is leads from this site will generate hundreds of thousands of dollars or more for whatever firm buys it. As I am not a lawyer, I am not in a position to profit from it. Therefore, the revenue generated from the site to date is irrelevant.

      Originally Posted by dadamson View Post

      EMD's seem to be generally harder to rank these days than they used to be anyway to just because you got the EMD doesn't mean much if you aren't ranking, getting traffic, or making consistent sales.
      It's heavily backlinked (whitehat) and like I said, it's #1 on every search engine that anyone knows about.
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  • Profile picture of the author onegoodman
    ? if they keyword pays $26 per click i think it is pretty competitive. Posting URL will not get you competition by the morning

    Anyway, I don'think anyone can help you with that. If you don't want to share the website, my advice to go ahead and list it for sell, after all the highest bid might be what your website worth.
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  • Profile picture of the author Ronno99
    I'd suggest starting at 10x revenue and adjust up or down for quality, uniqueness, work required to run, quality of backlink profile, revenue history, over or under monetization, domain keywords/age, etc. Revenue is going to be the biggest factor.
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