"Offline" Client Acquisition Strategy
I know many out there are having trouble acquiring clients so I just wanted to share a "stupidly simple" method that is working for me.
I am starting a small business newsletter for my community in which I will write articles that will be useful to small business owners. To build my list I have been going around to small businesses and just asking them if they would like to sign up for a free newsletter for small businesses in the area. So far nobody has said "no". I take with me a basic sign up form that I created and printed on orange 20lb paper. Many of them will gladly sign up on the spot, giving you their contact information. If they aren't around or are too busy to fill it out now just leave it with them. On my form I put my email address and snail mail address so they can mail it in if they choose to.
Now all you have to do is start sending them a newsletter that will be of actual value to them. This will do a lot position yourself as small business expert.
Just thought I'd share what I am doing.
Troy McDonald
I will build your IM list for FREE!
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