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To People With Big Email Lists: How Much do You Make per Subscriber?

by ktothec112
13 replies
Just curious, how much do you earn per month for each email subscriber on your list, and what niche are you in?

I'm new to list building and I'm just looking to get some rough estimates here. Thanks
#big #email #lists #make #people #subscriber
  • Profile picture of the author DallasK
    I don't have a large list but I was on a webinar earlier this
    week with Mike Cowles who was teaching about List Building
    and he said that your list should be worth at least $1 per
    person of income each month. So if you have a list of 1,000
    subscribers, it should at least provide you with $1,000 of
    income per month. That's the minimum amount it should
    bring in. And if that's all it's doing, it's time to start tweaking
    something in the process.

    But if you can connect with your list and turn it into a
    responsive list, it can do much more. Tim Castleman ran a
    WSO recently where he said that in his first full year of
    internet marketing (2009 I think) where he had a list of 3,372
    responsive subscribers, he was able to net $199,980. That
    means each subscriber was worth $59.30 to him that year.
    That's an exceptional conversion rate that we should all wish
    for, but Tim shows that it's possible. (Unfortunately he took
    that WSO down or I'd point you to it)

    Dallas...
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    • Profile picture of the author JasonParker
      I think John Reese said that years ago about making $1 per subscriber per month.

      Truth is that you only know how lists work by having them over long periods of time.

      Generally a subscriber becomes less valuable with age, except those who become longterm buyers.

      So... A 10 day old list of 1000 subscribers can easily make you $1000 or more... BUT a year old list of 1000 subscribers probably won't make you anything near a buck per subscriber.

      There are exceptions to the rule though I'm sure.



      Originally Posted by DallasK View Post

      I don't have a large list but I was on a webinar earlier this
      week with Mike Cowles who was teaching about List Building
      and he said that your list should be worth at least $1 per
      person of income each month. So if you have a list of 1,000
      subscribers, it should at least provide you with $1,000 of
      income per month. That's the minimum amount it should
      bring in. And if that's all it's doing, it's time to start tweaking
      something in the process.

      But if you can connect with your list and turn it into a
      responsive list, it can do much more. Tim Castleman ran a
      WSO recently where he said that in his first full year of
      internet marketing (2009 I think) where he had a list of 3,372
      responsive subscribers, he was able to net $199,980. That
      means each subscriber was worth $59.30 to him that year.
      That's an exceptional conversion rate that we should all wish
      for, but Tim shows that it's possible. (Unfortunately he took
      that WSO down or I'd point you to it)

      Dallas...
      {{ DiscussionBoard.errors[5087833].message }}
      • Profile picture of the author Coby
        Originally Posted by JasonParker View Post

        I think John Reese said that years ago about making $1 per subscriber per month.

        Truth is that you only know how lists work by having them over long periods of time.

        Generally a subscriber becomes less valuable with age, except those who become longterm buyers.

        So... A 10 day old list of 1000 subscribers can easily make you $1000 or more... BUT a year old list of 1000 subscribers probably won't make you anything near a buck per subscriber.

        There are exceptions to the rule though I'm sure.
        Jason hit the nail on the head... and he should as he's a very experienced email marketer...

        Age/niche/relationship all have a huge variation and I have friends that make 4-6 bucks a subscriber (or more) and I have friends that make 10 cents a subscriber...

        For myself - I'm somewhere in between
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        • Profile picture of the author barbling
          Originally Posted by Coby View Post

          Jason hit the nail on the head... and he should as he's a very experienced email marketer...

          Age/niche/relationship all have a huge variation and I have friends that make 4-6 bucks a subscriber (or more) and I have friends that make 10 cents a subscriber...

          For myself - I'm somewhere in between
          Me as well.

          I don't solely rely on me lists, either - I have bunches of affiliate pages pulling in income as well. Thus, always spread your income earning possibilities as much as possible.

          Hope that helps!
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      • Profile picture of the author Daniel Wilson
        Originally Posted by JasonParker View Post

        I think John Reese said that years ago about making $1 per subscriber per month.

        Truth is that you only know how lists work by having them over long periods of time.

        Generally a subscriber becomes less valuable with age, except those who become longterm buyers.

        So... A 10 day old list of 1000 subscribers can easily make you $1000 or more... BUT a year old list of 1000 subscribers probably won't make you anything near a buck per subscriber.

        There are exceptions to the rule though I'm sure.
        Exactly this, big maillists that are few years old often convert very poorly. You need a constant flow of new subscribers for maximum effect
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      • Profile picture of the author drmani
        Originally Posted by JasonParker View Post

        So... A 10 day old list of 1000 subscribers can easily make you $1000 or more... BUT a year old list of 1000 subscribers probably won't make you anything near a buck per subscriber.
        Or vice versa.

        With my list, I've found those who remain subscribers for longer end up buying more - and higher ticket - over time. But early on, my revenue per subscriber may be relatively lesser.

        There are exceptions to the rule though I'm sure.
        Absolutely agree

        All success
        Dr.Mani
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  • Profile picture of the author absolutelee
    It has a lot to do with the niche, the age of the list, and also with how well you interact with your list. Here's an interesting fact. Most email addresses go stale in about a year or less. Also, people's interests change. So, if someone subscribes to a list about how to build your own rocket engine (for real, there's at least one list about this! ), what if they give up on that idea 6 months from now? Lists grow stale because of these and other factors.
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  • Profile picture of the author greenowl123
    I noticed that in my weight loss list, the newer subscribers are where I make my money.

    If they have been on the list longer than 2 or 3 months, they are mostly tire kickers and looky-lous (or looky loos - not sure how to spell it).
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  • Profile picture of the author TheRedPill
    It often is said that the money is in the list. Incorrect, the money is in the relationship with the list. What identity and persona that you present to the list will help you stand out. I am on many many lists, but the ones that I remember are the ones that stand out as humans. Remeber people buy from people that they like, know and trust.

    Also the money is in the offer if you have a crushing offer the relationship is not as important because you are providing extreme value. Example is buy this Chevy Aveo and i will throw in a free Porsche 911GTS. BTW, none of this I invented just pulled from the various "gooroo's" of our industry.
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  • Profile picture of the author TryBPO
    We just broke 2K on our email list but I have no idea how much we're making from those on it. We take a pretty passive approach to our list and instead use it to send out additional content, stuff we find that we think is cool, etc. We usually include links back to our site and we do sell sites and have affiliate links there, so I'm sure it's making us money in the long run.

    For those of us that are in the IM game, I think it's refreshing to get emails that aren't trying to sell me on their latest JV offers or list-swap stuff. Pat Flynn has a pretty interesting approach to emails and we've modeled off his style for the most part.
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  • Profile picture of the author ktothec112
    Thanks for thoughtful responses guys. I'm getting about 10 emails a day in the Health niche, let's see what I can do with it
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  • Profile picture of the author Ash R
    I have to agree with Redpill about the money being in the relationship That's why some folks find that their subscribers become more valuable over time as the trust factor goes up. In most niches, however, newer subscribers are more valuable, especially freebie-seekers, who are most interested when they sign up and then lose interest over time
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  • Profile picture of the author charto911
    It depends on so many factors and the type of email marketing you are doing, how your list is growing each month, how they got onto your list, the product you are selling, and so forth. In one of my ventures one client can be worth $5,000 and you may have to blast out 40,000 emails to find that guy or you may have to send out 10 emails. So at 10 emails the list per subscriber would be $500.00 etc..
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