Advanced AdWords Campaign Structure Questions

by friendclk

Posted: 12 years ago 2 replies

INTERNET MARKETING

Hello thanks for reading my thread.

I have the some of following keywords that I plan bidding several dollars each on. My quality score is already good.

lawyer
claims
attorney
lawsuit
legal aid

My question is whether I should create a separate AdGroup for each keyword? Even for lawyer and attorney or lawyer and lawsuit.

I have about 25 more keywords, and I think I should create a separate AdGroup for all of them.

#advanced #adwords #campaign #questions #structure

tryinhere 12 years ago

Originally Posted by friendclk

lawyer
claims
attorney
lawsuit
legal aid
.

those keys would have their own ad group but with out seeing the others it hard to say if they all need their own ad group.
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- John Hocking 12 years ago
  
  I recommend using one keyword per ad group.
  
  It makes it easier to get your keyword in the ad title and ad body.
  It also makes it easier to optimize your landing page for quality score
  related to your keyword.
  
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