Overwhelmed with all the various IM tools & tips....help prioritizing for my biz?

Thanks for taking time to reach out to a newb like me in the wonderful world of internet/network marketing. I am so completely overwhelmed right now while trying to build a new marketing strategy with so many different tools and techniques.....

Short bio about my new business venture:
I became a distributor for a fuel additive product by Syntek Global called XFT: Xtreme Fuel Treatment. It does a multitude of great things for an engine but the key selling tool is that is improves fuel economy which saves people money at the pump. It also improves engine life & performance, and reduces emissions by 25% which appeals to the Green movement .

Target Audience:
• Individuals looking to reduce fuel costs & repairs
• Commercial companies looking to reduce fuel costs & repairs
• Potential distributors (eager, like minded entrepreneurs)

Current marketing strategy:
The company gives us a huge library of documentation files & videos to promote...all tailored to a certain audience (industrial/commercial/individual). Ive been exposing the product and distributor opportunity to friends and family using Facebook and emails. MASSIVE FAIL!

OK, now you are caught up to speed. I created my first post last night on Warrior Forum explaining that I recently joined up as a distributor of XFT. There is also a great MLM opportunity for distributors interested in building a huge sponsor network.

Ive decided that I want to first create a strong customer base and make as many product sales as possible so that I can use that as leverage later on when I approach potential distributors. I want to be able to share commission success stories to generate excitement. My plan is to create a kickass marketing strategy targeting both individuals looking to reduce their fuel costs AND medium to large size commercial fleet accounts (delivery companies, fleet companies, local municipalities, etc).

My post yesterday generated some INCREDIBLY useful tips on how to market the product to consumers using all types of great IM tips but after spending a full day on this forum my head is literally spinning! I looked into DareDevil email lists, Fiverr gigs, backlinks, affiliate marketing, yadda yadda. I think I went on tilt with this overload of resources!

I am asking humbly, for you experienced folks out there to shed some light on a how to create a practical marketing plan for my business to draw interest for both individuals AND commercial accounts. My distributor website gives me access to TONS of great documentation on the product, videos, testimonials, etc that I have at my disposal. I plan to use much of that information in my presentations to both individuals and commercial companies but the first big obstacle is getting my foot in the door with the guys up top on the commercial side...I need to PROVE that my product will yield their business net savings each year. Thats Part 1.

Part 2 is exposing this awesome product to the general public via internet marketing and this is where I am lacking a solid marketing plan....I'm just so incredibly overwhelmed by all the various techniques available these days! I appreciate any and all responses while I get my feet wet in this new business!

I learned the hard way, and FAST, that simply pitching my friends and family using Facebook was a big mistake. I am already getting the cold shoulder from a few close friends who simply dont want to be bothered. Thankfully I learned this early on and ceased my FB marketing so that I dont wake up to ZERO friends one day! lol

Thanks guys & gals,
Gregg