Targeting Facebook Ads

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So based on my research here and on various sites around the web, the real key to Facebook ads is to first narrow down deep and get your ads as optimized as possible. Then, determine the formula to make the CPM option work.

Here's my challenge...

I'm in a new market, which is fairly large, and obviously there are more detailed segments to tap into.

I've tried such sites as Google Insights etc., to get an idea of trends/demographics... but as you know, they are still fairly broad.

Does anyone have insight or some thoughts on how to really zoom deep into a market to really optimize the FB ad experience?
#ads #facebook #targeting

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