Services are not an asset

40 replies
You can read things like this all the time:

Don't trade your time for money, build an asset!

But: services are all about trading time for money. So, why is anybody offering them for the long term? Why are internet marketers doing webinares and 1:1 coachings and stuff like that? What's the real value in offering services for you?
#asset #services
  • Profile picture of the author Brendan Vraibel
    Making money online isn't an overnight process. While a passive income is ideal for anybody, many people when starting out (including me) need money to keep a roof over their head and food on the table as well as to fund their IM ventures.

    If it weren't for selling mobile websites and other offline services to local businesses, I would have had to get a 9-5 job
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  • Profile picture of the author lifesofree
    Hi B and B,

    thank you for replying. I can fully understand your point, selling services is the fastest way to create an online income. Yet, I see many successfull internet marketers offer services - although they may not be forced by the circumstances to do so.

    And I just wondered where's the longterm value in services, i.e. do services create something longlasting?
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    • Profile picture of the author Mantasmo
      Originally Posted by lifesofree View Post

      Hi B and B,

      thank you for replying. I can fully understand your point, selling services is the fastest way to create an online income. Yet, I see many successfull internet marketers offer services - although they may not be forced by the circumstances to do so.
      Why get lazy? Some services easily bring in $20k+ monthly and are easy to run. This only happens when you have loads of experience, a good process worked out, good and trustworthy staff, etc.

      There's huge demand for services that deliver results. I know many providers who are fully booked for the next 3-6-12 months to come. Gives them peace of mind and allows them to re-invest heavily into building/acquiring other assets.
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  • Profile picture of the author Richard Tunnah
    I don't think you can state all services are not long term income builders. Some services allow you to charge a monthly ongoing fee and many can be outsourced cheaply. If you have a company that has good monthly cash flow then it can be sold! Surely that's a long term business??

    Rich
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    • Profile picture of the author magnates
      Originally Posted by Richard Tunnah View Post

      I don't think you can state all services are not long term income builders. Some services allow you to charge a monthly ongoing fee and many can be outsourced cheaply. If you have a company that has good monthly cash flow then it can be sold! Surely that's a long term business??

      Rich
      Could not agree more . Offering services to small companies made me money than my affiliate efforts at the beginning .It is the quicker way of earning and it is residual .You get paid month after after money and like rich said you can outsource most of the tasks .I have friends who are living comfortably running their services and doing very little work monitoring their services

      Another good thing about service is that people are not going to rip off your product and try and resale .

      Service is just a quicker .You don't have to trading time for money if you are offering service . It can be outsourced
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  • Profile picture of the author lifesofree
    @Rich:

    This might be the reason Gurus want to help aus making "passive income" while they are promoting services themselves?

    @all:

    I got a little insecure about providing any services, but you're right. A service can lead to a growing company.

    Do you think it's possible to become successful without anything but plattforms and products?
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  • Profile picture of the author Gary Ning Lo
    Some people like coaching others

    Cheers,

    ~Gary
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  • Profile picture of the author lifesofree
    @Gary:

    I see my girlfriend offering services and getting frustrated pretty often: people that aren't paying, people that are unkind ... maybe I'm just afraid to get more unhealthy experiences out of offering services than I could (or would want to) handle ...

    Are you picky about new clients?
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  • Profile picture of the author Andyhenry
    Originally Posted by lifesofree View Post

    You can read things like this all the time:

    Don't trade your time for money, build an asset!

    But: services are all about trading time for money. So, why is anybody offering them for the long term? Why are internet marketers doing webinares and 1:1 coachings and stuff like that? What's the real value in offering services for you?
    I don't know about others but for me - coaching and such is about me wanting to help others. I charge for my time because otherwise I wouldn't be able to have the time to spend helping people instead of paying my bills.

    I often help people for free or pay someone else to do something for someone that I'm not charging, so the short answer is - it's not all about the money.

    Yes you need to make money so that other people don't stop you going about your business, but if you're all about the money that's usually at the detriment of other things. Money is just a tool - not an end goal.
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  • Profile picture of the author sbucciarel
    Banned
    Of course offering services can be a profitable long term business strategy. There are people who excel at and enjoy the services they offer. There are brilliant copywriters, outstanding graphic designers, business consultants, financial consultants ... you name it.

    On the lower end, there are Virtual Assistants who can make a good living offering their services to people too busy to perform certain tasks.

    If you haven't been successful at affiliate marketing or building a product based business, offering services is a great way to earn.
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    • Profile picture of the author lifesofree
      Originally Posted by sbucciarel View Post

      If you haven't been successful at affiliate marketing or building a product based business, offering services is a great way to earn.
      So you would say services are a necessary evil when the other things didn't work out? And that there is more longterm value within products and affiliating?
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      • Profile picture of the author sbucciarel
        Banned
        Originally Posted by lifesofree View Post

        So you would say services are a necessary evil when the other things didn't work out? And that there is more longterm value within products and affiliating?
        I don't think I used the word evil at all. There are graphic designers, copywriters, consultants, etc. that wouldn't want to do anything else. They love what they do.

        I mostly sell my own products and sometime combine a service with one, but how much different is spending all the time it takes to create products to spending the time to offer services? Not much difference.

        I hate affiiliate marketing. Not for me. I'd rather promote my own products, so that puts the burden of creating them on me.

        I love Adsense sites and the passive income but it no way comes near meeting my financial needs. If you can truly build something that will be profitable and passive at the same time, more power to you. Not easy to do.
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  • Profile picture of the author lifesofree
    @ Andyhenry:

    Thank you for your words! You may be right and I might need another way of prioritizing the things in my life.

    And: I've just taken a look at your warriorforum-blog, there you say:

    "When you get down to what works - it's always simple. Find a market and feed it, plus don't build a business based on a model that you don't want to be stuck in if it succeeds (i.e don't have it based on you and your time - especially if you don't want to end up spending all your time doing whatever is the core activity. Build your business so that it doesn't need you)."

    This is exactly my dilemma and the thing I fear .. beeing financially dependent on my time investments for services ...
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  • Profile picture of the author Matt Ausin
    There is a business model for everyone, and when you're providing value and keeping your customers happy and coming back for more, it doesn't really matter what exactly it is you're selling - services or products.

    Both strategies can be upscaled and both can be long term, profitable business models.

    I don't really understand why view services as something inferior. Trading time for money? Sure, but if you go affiliate route, you are just giving away your time and hoping that it will come back.

    Business is business, and if you don't upscale it doesn't matter what you sell - it will always be trading your time for money.
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  • Profile picture of the author Robert Michael
    Give it some time. You will understand it more the longer you do this stuff.

    Although I can only speak for myself, you have NO IDEA how boring this whole "work at home" thing can be.

    Especially when your wife is the assistant manager at a retail store, and you're stuck wondering "what am I supposed to do all day?" when she gets called in to cover for someone who didn't show up.

    Why not help someone who needs the help and make some money in the process?
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by lifesofree View Post

    Why are internet marketers doing webinares and 1:1 coachings and stuff like that?
    I think partly because they enjoy it, partly for relationship-building (which can always lead to further, future sales and referrals) and partly because it helps them to "brand themselves".
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  • Profile picture of the author lifesofree
    Despite the pains that come up to my mind thinking about offering services - it should be possible to get only (or mostly) these clients that you really want to spend your time with.

    I'm not into "services are inferior", but it seemed to me that the promises of the gurus tend do gravitate towards "products".

    As for "there is a business model for everybody" - mine could be a combination of products, a membership site and a smaller amount of 1:1 coachings.

    You all have already helped me a lot. Thank you, really!
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  • Profile picture of the author Adnan Firdous
    Okay! Let's face the truth! I know many people out there (including me!) who started making money online by providing services. Even after they have made loads of money and a bunch of successful affiliate/product websites, they are still offering services. For 99% people, who started by providing services, still provide services, 'cause it becomes an addiction! Getting orders, handling them and delivering on time, ahhh..talk about these :p
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  • Profile picture of the author Will Edwards
    And of course, you can automate services too.

    Will
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  • Profile picture of the author John Romaine
    Personally I dont view providing services as Internet Marketing. Especially writing or designing websites. To me, thats no different to having a regular job.

    Anything that involves exchanging dollars for hours, isnt something I'm interested investing my time towards.

    Services might be useful in the short term, but if you want real financial freedom, I firmly believe you must seperate time from money.
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    • Profile picture of the author lifesofree
      Originally Posted by ramone_johnny View Post

      Personally I dont view providing services as Internet Marketing. Especially writing or designing websites. To me, thats no different to having a regular job.

      Anything that involves exchanging dollars for hours, isnt something I'm interested investing my time towards.

      Services might be useful in the short term, but if you want real financial freedom, I firmly believe you must seperate time from money.
      This is what I meant ... maybe we should separate labour-kind of services from those that have more potential longtime-results as for example building a relationship.

      Nevertheless - where is the exact distinction line between the two?
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      • Profile picture of the author John Romaine
        Originally Posted by lifesofree View Post

        Nevertheless - where is the exact distinction line between the two?
        Earnt income - providing services.
        Passive or residual income - true assets.

        I know which I prefer.
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  • Profile picture of the author Michael D Forbes
    I didn't catch anyone chiming in on Webinars. I personally wouldn't call webinars a service, and I feel like they barely fall into the time for money category.

    Even if you do a free information oriented webinar, you are helping your customers become more successful, which is a good long term strategy.

    Webinars can be used to build, or increase, your list which also plays into long term business building.

    Webinars can have a much greater reach than 1 on 1 coaching can. Besides your initial audience, they can be recorded and re-used who knows how many ways, greatly leveraging your time.
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  • Profile picture of the author Ruth P
    I agree with some others here who argue services are a long term business plan in their own right.

    Sometimes people offer services because they have no choice, and they may burn themselves out doing this (I certainly did this when I first started writing, before building up other more passive areas of business). Or even to get the money rolling in while they learn all they can about other areas of business.

    That said, some are excellent at what they do and enjoy it to the point they can command excellent rates.

    Beyond that, some people start offering the services themselves and end up outsourcing and managing things that way. Although not completely passive this helps make it a lot more hands off and profitable with less work involved.

    And then there's also PLR. This is like a service except you sell it to many others - so again it's semi-hands off and involves less work. This could involve articles, graphics, website creation and so on.
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    • Profile picture of the author adficere
      There have been good points made by both sides of the "debate." And while I am all about passive income and business delegation, and manage multiple businesses of my own, I still do a bit of business and HR consulting on the side. Why? For exactly the reason Andy Henry stated: I enjoy working with people, and take genuine delight in watching people excel. Plus I grow bored doing the same routine for long, so diversity of businesses and people keeps my work a hobby rather than a "job."

      I believe that overall it is good to establish a passive income base so that, should you wish to take a vacation or become ill, you'll always have money that you can rely on. You're not on a permanent hamster wheel trading time for money.

      But the idea that trading time for money is automatically an inferior option is too broad a stroke to paint. Offering services is a way for many to break into the IM industry and establish some name recognition. Passive income is infrequently built immediately, so earning some steady money via services can help pay the bills during the lean months until the passive income is enough to sustain your needs independently.

      Would I wish to be in a position where my income was dependent on grinding out repetitive services? No. Like Johnny, that's too close to a job for me. But that's me. Some (including immediate family) are happy to engage in the service grind, taking pleasure in the fact that they are working for themselves rather than a traditional 9-5 job. If that lends someone the satisfaction and security they desire, more power to them! They are still their own boss, even if the income isn't passive.

      Plus eventually one can automate services via outsourcing or automation, thereby making it a passive income stream in its own right.

      As far as dealing with nightmare clients such as your girlfriend experienced, sometimes you'll get rudely surprised by someone, so it's not entirely avoidable, but overall I'd say that unless you desperately need a suspect client's money... don't accept the job. Some of my most miserable business periods when younger were when I allowed dollars to trump personality; I figured the color of their money was more important than how much I enjoyed working with them. Bleh, man was I wrong.

      There are plenty of good people in the world, and life's too short to feel obligated to interacting with undesirables. I've refused to accept people as customers for services, physical products, and distribution contracts plenty of times. If I was in a do-or-die situation I may suck it up and take their money, but once you establish a solid customer base, you'll be able to be selective in who you work for.

      Jeffrey
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  • Profile picture of the author DavidSimpson
    You may want to check out the book "Built To Sell" by John Warrillow.....it will probably answer most of your questions. Pretty cheap on amazon, and a good short read.

    It also depends on what your long term goals are and if you want to be able to run your business taking "You" out of the equation. Another words, does your business require you to always be there to work for it to be successful.
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    • Profile picture of the author lifesofree
      Originally Posted by DavidSimpson View Post

      You may want to check out the book "Built To Sell" by John Warrillow.....it will probably answer most of your questions. Pretty cheap on amazon, and a good short read.

      It also depends on what your long term goals are and if you want to be able to run your business taking "You" out of the equation. Another words, does your business require you to always be there to work for it to be successful.
      Thanks a lot for the book recommendation. I've just ordered it!
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  • Profile picture of the author zamzung
    Some people doesn't know anything else than providing services... I mean, not everyone is for creating and selling products, or running type of business we refer to... Some people enjoy in providing services and that is their main business... Also, if there is no service providers, how would rest of us get some things done? I don't want to do many things related to my business, that is why I outsource... that is why service providers are important and needed... I guess in some cases those service providers make more money that we do...

    Also, your connection of this question with webinars that marketers do is not valid... webinars are not really a service, they are more like selling tools as many marketers make a lot of money with those webinars because they are selling their products through webinars...
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    • Profile picture of the author Adnan Firdous
      Originally Posted by zamzung View Post

      Some people doesn't know anything else than providing services... I mean, not everyone is for creating and selling products, or running type of business we refer to... Some people enjoy in providing services and that is their main business... Also, if there is no service providers, how would rest of us get some things done? I don't want to do many things related to my business, that is why I outsource... that is why service providers are important and needed... I guess in some cases those service providers make more money that we do...

      Also, your connection of this question with webinars that marketers do is not valid... webinars are not really a service, they are more like selling tools as many marketers make a lot of money with those webinars because they are selling their products through webinars...
      Exactly! Some service providers make more money than most affiliate marketers!
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  • Profile picture of the author lifesofree
    @zamzung: Yes, you are right about the webinar-thing.

    Let me try to summarize:

    When it comes to building a business it's not about services or products, it's about whether or not you have to trade time for money yourself.

    Whenever your business doesn't depend on yourself, "services or products?" is just a matter of personal preferences.

    Think I've learnd something important here (a big thanks to the university that let me pass the exam without having clearity about this point before).

    Edit: To me, personaly, doing some 1:1 coachings from time time with the primary goal of helping people in person feels like the best fit for me. Beyond, I think I'm going to focus on buidling assets that do not depend on myself for the long term.
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  • Profile picture of the author David Keith
    providing services is and always have been a big part of business.

    for some it is about money, for others it is about building a long term business by creating value and engaging with people.

    for the gurus types, i think it has a lot to do with this engagement factor. its no use having a huge list if no one is paying attention. so they must do some things to engage people and keep their attention.

    another thing to remember is that people always do business with people. trying to remain a nameless faceless internet business owner who never engages his followers in a real way is very hard to pull off.
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    • Profile picture of the author ajaxmike
      I think the issue here is trading time for money. It's almost impossible to get really rich (assuming that's your goal) by trading time for money. You need a product that brings in money passively, like a book, a song, or an invention (patent). All of those can bring in a steady income stream for years.

      But if all we have is time and skills and we are good at it, then we can invest the excess money we earn and have a passive income from that, gradually increasing the share of passive income over time. We all know people who worked at jobs all of their working lives, who retired young, who never have to work again for the rest of their lives, and are well off.

      But all of this is focusing solely on money. What about doing what you love? What about following your calling? To be truly happy, sometimes (I think always), you need to do what you love to do. If you really want money, you'll find a way to get it.
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  • Profile picture of the author Verisimilitude
    A service becomes an asset when no one else can offer that same "service". That's why people do 1:1 coaching and all that stuff. To transform their commodity (service) into an asset (service w/ meaning attached to it that can't(hopefully) be duplicated by others)
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  • Profile picture of the author Brendan Vraibel
    Also if service providers really market themselves properly and get a decent system going (see E-Myth Revisited by Michael Gerber) they can begin outsourcing the work and becoming a sort of middle man. They bring in all the clients while dishing out the actual work at a much lower rate and profit that way. It can eventually turn into a passive income if your marketing efforts are IM related.
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  • Profile picture of the author apoorv.parijat
    Maybe, but then there are billion dollar service companies out there. "Service" is a very broad term.

    Anyhow, normal IM services may not be an asset depending on how you define an asset however, they can be a good, steady stream of additional revenue. With a proper structure (and of course marketing), services can make really good money without you being too involved in the day-to-day processes.

    Coaching, many times, isn't delivered by the person who is selling it to you. Someone else, who may not even know what he's saying, coaches. Webinars are in no way a 'trade-time-for-money' thing. Used properly, they are far better than that.
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  • Profile picture of the author dagaul101
    Some IMs would see servics as a viable asset, especially if you have a large list prone to your offers
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  • Profile picture of the author temp_12000
    service can bring $ much faster than building an asset.
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  • Profile picture of the author CDarklock
    Originally Posted by lifesofree View Post

    Why are internet marketers doing webinares and 1:1 coachings and stuff like that?
    Because it's not about the webinars and the coaching.

    If you go look at any "guru" product out there, you'll see a lot of video from events they did. Basically, they provided the service of speaking at this event, and walked away with a video of their speech at that event.

    Now they can throw this video into any product they do until the end of time and say - quite honestly - that people paid hundreds or even thousands of dollars to see it.

    You can do the same with any webinar. Take video, and you've got a part of a product. In fact, it's not uncommon for someone to do a webinar where they show a mindmap and a presentation, then sell the recording of that webinar for $47 to $97 with a "bonus" package of the mindmap and presentation used to do the webinar. Sometimes you also get a PDF transcript.

    Coaching, same thing. Read any "guru" book - Tony Robbins, Robert Kiyosaki, Brendon Burchard - and you'll see "case studies" illustrating various principles and teachings. These are basically coaching clients who agreed to have their stories told.

    Every such asset begins as a service, whether you do it yourself or buy it from someone else. Someone has to build it.
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    "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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    • Profile picture of the author andrewpgpg
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      • Profile picture of the author CDarklock
        Originally Posted by andrewpgpg View Post

        I have written a post on this topic recently on my blog here.
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        "The Golden Town is the Golden Town no longer. They have sold their pillars for brass and their temples for money, they have made coins out of their golden doors. It is become a dark town full of trouble, there is no ease in its streets, beauty has left it and the old songs are gone." - Lord Dunsany, The Messengers
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  • Profile picture of the author Garrick25
    Hi dear,
    Services are also the assets of the company, because every thing which is used in the production of the goods is called asset.
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