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Click Here? Is Your Call To Action Buttons Costing You Sales?

by The Niche Man
8 replies
Here's a small detail many marketers overlook (or take for granted) that may be costing you sales.

The always used ... but often underestimated call-to-action buttons.

Here's an informative blog post I stumbled on that helped improve my sales just by making a few tweaks to my call-to-action buttons.

Here's a link to the informative blog post if you want to check it out. Hope it helps. -Peace!

Call To Action Buttons and the Psychology of Color » paul olyslager
#action #buttons #call #click #costing #sales
  • Profile picture of the author barbling
    Erica Stone wrote about that too! Excellent call to action buttons are glorious, they really draw the eye.

    Da Button Factory - Create pretty buttons online, quickly!

    is a superb resource for that.
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  • Profile picture of the author paulpower
    I have to agree that a decent call to action button has to be colorful, otherwise I think it just gets lost in the overall webpage, and you will lose a ton of sales like that.
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    • Profile picture of the author jvjoe
      I do believe every call to action should stand out in any sales letter, either bold, colorful, and style to make it easily seen by potential client. Thanks for sharing the resourceful links
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  • Profile picture of the author Chris Ditfort
    Thank, I once purchased this WSO that had a tone of marketing graphics all ready for you sales page. I still have it, they are very nice images, that I still use in my Sale/Squeeze pages.
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  • Profile picture of the author Tricerra
    Graphics and words in combination tend to make a great call to action. The livelier the graphics and the more compelling the preceding text the better you will do. I have seen text links in a call to action do very well in some niches that are a little more information oriented and those subjects that have a little more buzz tend to do better with flashier, eye catching buttons.

    David
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    Content to Copy--AdWords to E-Books www.tricerra.com

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    • Profile picture of the author The Niche Man
      Originally Posted by Tricerra View Post

      Graphics and words in combination tend to make a great call to action. The livelier the graphics and the more compelling the preceding text the better you will do. I have seen text links in a call to action do very well in some niches that are a little more information oriented and those subjects that have a little more buzz tend to do better with flashier, eye catching buttons.

      David
      You're right the lively graphics and compelling text combination works best in most cases.
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  • Profile picture of the author zamzung
    Thanks for sharing that informative article... but I must say there is a lot of theories regarding the subject of using various colors to increase sales, conversions, sign-ups... I'm not sure we can apply them all, but some of them could be very useful... at the end, split tests are important to make sure which combination of colors works the best...
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  • Profile picture of the author colll999
    Very interesting, thanks for the share.
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