Lighter colors = better sales?

by coog

Posted: 15 years ago 8 replies

INTERNET MARKETING

I have a few websites from the same niche going with different landing pages as well as others and it seems the darker (in color) don't seem to do as well as the lighter colored ones...

Looks like the next logical step will be to lighten the color on the non performers and see if they pick up.

Anyone else experience this?

#colors #lighter #sales

Troy McDonald 15 years ago

coog,

I recommend that you try this software, worth the money:

Split Test Accelerator | Jim Stone, Ph.D. | Taguchi Split Testing Software | Landing Page Optimization

Taguchi Testing (It will answer your color questions and more.)
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George Wright 15 years ago

Hi,

Personally, lighter pages make me happier and I buy from them easier. Also whenever I set up a blog I look for the bright colors and not the earthy brown dark tones.

Maybe not quite what you were asking but I hope it helps.

Also, offline, when I was making sites for people they always chose the lighter brighter designs.

George Wright
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Maria Gudelis 15 years ago

In Ryan Deiss' 43 split tests - he's offering it up for free - he does mention one test of the robins egg blue color performing better under split tests...

His report is really interesting - I'm sure if you google it you will find it!

cheers, m
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- coog 15 years ago
  
  Originally Posted by Maria Gudelis
  
  Ryan Deiss' 43 split tests
  
  Thanks for that, I'll look it up.
  
  George I think you hit the nail on the head people are more inclined to buy or click through rather than click back if they feel it's a friendlier 'feeling' place ...
  
  Thanks
  
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Troy McDonald 15 years ago

Don't assume any particular market will or won't do X, Y or Z because a few people say it, or even if you "feel" it.

Test it, period. Even an A/B split test is better than nothing. (Taguchi if you can.)

You work so hard at getting traffic, so make sure you convert as much as possible by tracking the results. A small increase in conversion can increase exponentially as you ramp up traffic.

My 3 cents.
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- coog 15 years ago
  
  Originally Posted by Troy McDonald
  
  Don't assume any particular market will or won't do X, Y or Z because a few people say it, or even if you "feel" it.
  
  Troy, that is so true. I have one ebook site that i test between google and yahoo ppc. When I see one starting to do better on google I move the changes to yahoo and make the next change on the google landing page.
  
  Test Test Test then when your finished test some more
  
  Thanks
  
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Eric Stanley 15 years ago

Google Website Optimizer (inside of Adwords) also offers a split testing option.
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GeorgR. 15 years ago

i do not like any of the "dark" wordpress themes, i prefer positive, bright colors Exception, a product which i target to "black hat seo" market, there i use an overall darker theme on my landing page.
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