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Long Sales page or split into several?

by Anna King
11 replies
Hi, is it generally better to have a long sales page or split it into several shorter?

What are the reasons for choosing long/split?

AnnaK
#long #page #sales #split
  • Profile picture of the author Valeriu Popescu
    No one can tell you which is the BEST option. Different markets require different approach.

    You have to test to see exactly what is the best option.

    Valeriu
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  • Profile picture of the author apatters
    Generally speaking, though, you want to keep the number of steps the user needs to take to get to your order page smaller. I think in most markets you should give people the opportunity to buy ("click to order" link) early during the pitch, as well as later on.

    If you do split your pitch into multiple pages, consider putting a click-to-order link on each page -- you don't want to lose a buyer on page 2 of 5 because he got bored of scrolling through all that text.
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  • Profile picture of the author TheMagicShow
    Originally Posted by Anna King View Post

    Hi, is it generally better to have a long sales page or split it into several shorter?

    What are the reasons for choosing long/split?

    AnnaK
    Your sales letter can be long or short, it really depends on the price of your product and how much convincing you need to do so the prospect takes action and buys your product or signs up for your email list ,etc.

    Your paragraphs need to be short and sweet and broken into many segments, long sentences and paragraphs will lose your readers most of the time.

    Using bullet points to break up the copy into segments is also a good idea.

    Cheers,
    Magic
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  • Profile picture of the author famous2313
    Banned
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    • Profile picture of the author Anna King
      Because I would like to have it split into several as I personally do not like those long pages you have to scroll down a lot. I've been thinking to split the page into a few and have order buttons at the top and bottom of the pages. If the prospect decides to buy he do not have to scroll down to find the button.
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      • Profile picture of the author Jared Alberghini
        Originally Posted by Anna King View Post

        Because I would like to have it split into several as I personally do not like those long pages you have to scroll down a lot. I've been thinking to split the page into a few and have order buttons at the top and bottom of the pages. If the prospect decides to buy he do not have to scroll down to find the button.
        Anna,

        It sounds like you are going to do it anyways and you are just looking for someone to validate your thoughts, so I say go for it.

        Just remember, you are not your own customer. You need to step outside yourself every now and then and try to think like your customers. They are usually not IM people (unless of course you are selling an IM product), and just because you don't like something, it does not mean that it does not work well.

        I personally despise the pop-in opt-in boxes, but they work extremely well.

        I like your idea of splitting your sales page into several mini bite-sized chunks, but just because I like the idea, it does not mean that it will work better or worse for you.

        Who knows, you could end up being a pioneer/trendsetter with this

        - Jared

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  • Profile picture of the author DH Harris
    Hi Anna,

    Currently I'm testing a short sales page with an opt-in box and once they have access I use the long sales page format. So far my conversions are still positive.

    DH
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  • Profile picture of the author Oracle_320th
    I'd read from marketingtips.com's course that long sales letter convert better than short sales letter, assuming your server can load the sales letter with decent speed.
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    • Profile picture of the author Anna King
      Originally Posted by Oracle_320th View Post

      I'd read from marketingtips.com's course that long sales letter convert better than short sales letter, assuming your server can load the sales letter with decent speed.
      That is interesting. I guess it depends on the product and how much convincing is needed.
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      • Profile picture of the author Loren Woirhaye
        For complex things long sales pages work. If you have to
        explain a lot of things and get the reader to GRASP what
        you mean a long letter helps.

        You can sequence more than one short page together and
        track how many people are following-through and going
        to the next page. It's an interesting test method you might
        want to try.

        Harvey Segal does some interesting stuff with sequenced,
        short pages. Some of his viral marketing stuff is very
        clever "I wish I'd thought of that" type of stuff.

        The thing to check out is his Ultimate Supertip. Very
        clever and demonstrates how the short pages tied-together
        can work.
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  • Profile picture of the author Steven Carl Kelly
    Anna:

    You need to test. I had a long sales letter that I split into chunks and found it converted better after being split. I theorized that was because by the time they'd gotten to the actual order page, I'd conditioned the reader to press the "Continue" button several times.

    I addition, I later went back and looked at the bounce rates on the individual pages and decided to also add a sort of "I've read enough, I wan to order now" link on each of the pages as well, so that those who are ready to buy didn't have to click all the way through. That boosted conversion rates a bit higher as well.

    But as has been said: test, test, test.
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  • Profile picture of the author Loren Woirhaye
    If you do it you want to use the Zeigarnik effect - basically
    a sort of cliffhanger at the end of each page. Fun to
    create but takes work too.
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