List Building VS. Pay Per Click TO Make $$ Online:

Well if you are having a hard time getting the conversions, chances are the offer your promoting are not good performers. It can also be your copy as well.

It may be good idea to try and build a list first since you are PAYING for your traffic upfront. At least that way your not wasting your visitors as much and get a chance to grab some info from them.

Look at the ad groups that DID convert for you, see what you did right to get that conversion and start tracking like a mad man.

PPC is a fast way to reach people, but you seriously need to be able to capture your prospects attention and hold on to it. They're not going to know you from a hole in the ground so you'd better have some serious copywriting skills.

Many say "the money is in the list" - but more accurately it is in the RELATIONSHIP you build with your followers. The list itself is just a tool - a very effective one if used properly - but you need to build a strong relationship with the members of your list. Of course, this requires that you provide them with VALUE.

The long and the short of it is that listbuilding is a GREAT way to built trust with prospective customers, and thus more easily turn them into actual buyers. It's generally going to take some time though!

Anyway - it really comes down to the type of person and marketer that you are. Some can really work magic with their writing and nail cold prospects with great ease. Others are natural relationship builders, and thus thrive with that approach (and of course there are countless variations in between).

Hope this helps!

If you are just getting started, almost 80% of the money on PPC are wasted, because you do not know what works and what does not.

However, PPC is a great way to TEST things FAST. Do not use PPC to grow your list so that you can spend a lot of money at the beginning. Instead, use PPC to test things and increase conversion rates. That's how you tweak campaigns for other marketing channels.

You can use PPC to drive traffic and build your list ONLY IF your conversion rate exceeds the cost of PPC.

You should definitely focus your attention on list building.

I don't use PPC and don't recommend it for newbies as I've seen too much money wasted.

It takes just as much traffic to build a list that you can promote to over and over again as getting one sale.

After trying one thing after another, I finally focused on one niche and one method, list building.

Got the process down and then can now add another niche and another over time.

Focus on one for a while until you are getting sign ups.

It is really easy. I feel that if I can do it anyone can. ;-)

Hey chipster,

My advice is to build a list first...with the list you will have your audience/traffic to market to immediately... Instead of having to worry about cpc...

Build the list...

I appreciate the excellent input! What is the alternative to PPC to get sign ups? Just SEO, correct? Since SEO takes time to actually get good traffic, wouldnt it make sense to to drive PPC traffic to your sign up page to start list building?

Above mentioned was maybe my 'sales copy' isnt good to convert sales. Are you meaning my ad in PPC? Because the landing pages are affiliate sites from like Maxbounty and Clickbank...so would think in most cases these are designed to convert?

Thanks Guru. I get where you are coming from here. I also do use the gravity indicator for promoting CB offers. What would be a good amount of clicks to get a sale? Say something has awesome gravity, on average-what would be the max amount of clicks when you should see a sale worst case scenario?

Cchipster, here's how to identify the cost per SUBSCRIBER (not a buyer).

You buy traffic using Google Adwords, and let's say you pay $1 per click. So for every 100 clicks, you pay to Google $100.

If you get 20% opt-in rate, and you have 100 clicks, your cost per subscriber is $5. That's because 20% of 100 clicks is 20 subscribers.

$100/20 Subscribers = $5 per subscriber

By the way one of the BEST conversion rates for PPC is about 20-25%. It's hard to get more than this, since it is a cold traffic.

Ones you know the cost per subscriber, you know how much money you need to spend on PPC.

Awesome! keep the ideas coming!

hey cc

I think you should definitely learn how to build your
list. You are just wasting a ton of money by just sending
traffic an affiliate website.

To make it even worst the offers are not converting.
You are going to end up broke.
If you continue doing the same thing.

Learn how to build your own list and especially learn how
to build a relationship with your list.

Once you have the list you can promote different offers
to them if you want to.

I would recommend building a list. PPC is only 1 way to build a list and maybe not the most cost effective.

There are other paid advertising options to get subscribers on your list. And as mentioned, use YouTube. You can outsource the video creation if you don´t have time to create them yourself.