If You're Looking For Real Credibility And Recognition... READ THIS!
I've been meaning to start this thread for a while now and it's been cooking away in the back of my head, so here goes...
There's been a lot of threads on here about trust, credibility and other stuff.
Posters have canvassed the ideas of photo avatars, number of posts etc and valid reference points when it comes to evaluating the cred of fellow warriors.
So today I want to take this one step further by sharing something that has worked for me in the real world... something that is rarely if ever mentioned on here.
Now before I begin, I have to state that this won't apply to everyone due to their business model. However, if you have a business where you are an expert or deal with direct customers, then this is a sure fire way to get instant cred, brand and position in your market.
7 Years ago I wrote a book. In my pre GFC life, I was heavily into real estate and fixer-uppers... so I wrote a book about it. The original inspiration came from reading The One-Minute Millionaire. This by the way, is how I discovered the magical world of info-preneurship... But that's another story.
What does this have to do with you?
Ok, I sold over 10,000 copies of my self published book without it ever hitting retail stores.
When I spoke on stage, it positioned me as an instant expert and I was able to sell thousands of home study products starting @ $997off the back of this book.
The book also became an awesome calling card in my real estate business. Once again, people would google my name and find out that I was an author. Woo hoo.
Bottom line: More sales and more business.
Now I know that not many have ever considered a book... and I suspect that the 2 main reasons are that firstly, you don't know what the heck to write about and secondly, the cost factor. But with print on demand and services like create-space, the latter should no longer be an issue.
Back in 2007 I was invited by my then coach to co-run (is that a word?) his automatic best seller mentoring membership site. He is a multiple NY Times best selling author BTW. So I know first hand that the above 2 challenges are correct.
Ok so back to business...
If you fall into one of the following categories, then a print book may be a great idea for you: coach, sales, speaker, offline marketing, fitness etc.
I won't keep this too long, so if there is interest I'll happily answer questions and add to the thread.
A print book holds more value and weight that a digital free report. For some reason, there is a certain prestige that goes along with being a "real" author.
It doesn't have to be another War and Peace... it can be only 50 pages. Ideally, it provides information and combines it with sales copy.
Picture this...
You run an offline consulting business. Your competitor follows the same old road to the sale.
Then you walk in and make your presentation. Oh and by the way Mr Biz Owner... here's a complimentary copy of my latest book "How To Get More Sales With You Very Own Website... Guaranteed".
Now put yourself in your prospect's mind and figure out the rest.
Sal
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