Question about E-Book marketing

12 replies
I am finishing up an e-book and taking a break to think about marketing the book. The book is of a religous nature, so I am not looking to get rich off of it (my plans are to sell it around $20) but do want to build a mailing list for future books/endeavors. Never tried marketing an e-book before an would greatly value the opinions of the pros that have/do. My questions are:
1. Would selling it on Amazon be my best route considering their mass audience (am considering using Kindle)
a. If this is a route you suggest, do they actually do any kind of marketing for their publishing fees? Or should I take that upon myself (I have Ideas for youtube/blogs but again any suggestions would be great)
b. Will they actually give you the e-mail addresses of the people who bought your book so you can build a list.
2. I thought about Clickbank, but since lately its more of a get rich quick site filled with affiliates who have little to no ethics (not all of course, but a good majority) am I right in wanting to stay away from this venue?
3. Should I just scrap, the two thoughts above and undertake the entire venture on my own? If so any suggestions from the pros, would be greatly appreciated.
**I am not new to marketing, just marketing my own e-book rather than someone elses.
***I owe a big thanks to the Warrior Forum, it was you guys/gals who help me decide to write this book. Because of all your comments about market something that your passionate about!!! THANKS TO YOU ALL!!


-David
#amazon #ebook #marketing #question
  • Profile picture of the author pagunston
    Originally Posted by davidh44 View Post

    I am finishing up an e-book and taking a break to think about marketing the book. The book is of a religous nature, so I am not looking to get rich off of it (my plans are to sell it around $20) but do want to build a mailing list for future books/endeavors. Never tried marketing an e-book before an would greatly value the opinions of the pros that have/do. My questions are:
    1. Would selling it on Amazon be my best route considering their mass audience (am considering using Kindle)
    a. If this is a route you suggest, do they actually do any kind of marketing for their publishing fees? Or should I take that upon myself (I have Ideas for youtube/blogs but again any suggestions would be great)
    b. Will they actually give you the e-mail addresses of the people who bought your book so you can build a list.
    2. I thought about Clickbank, but since lately its more of a get rich quick site filled with affiliates who have little to no ethics (not all of course, but a good majority) am I right in wanting to stay away from this venue?
    3. Should I just scrap, the two thoughts above and undertake the entire venture on my own? If so any suggestions from the pros, would be greatly appreciated.
    **I am not new to marketing, just marketing my own e-book rather than someone elses.
    ***I owe a big thanks to the Warrior Forum, it was you guys/gals who help me decide to write this book. Because of all your comments about market something that your passionate about!!! THANKS TO YOU ALL!!


    -David

    Have you ever considered offline marketing?

    PPC may be a great tool as well.
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  • Profile picture of the author zamzung
    Here are my thoughts on your questions...

    1. You can't really count on Amazon's mass audience... they won't put your book in front of their visitors if you book is not selling good or if it's not rated good, etc... so, you will firstly need to do some marketing for your book on other places to get first buyers, reviews, comments and so on... second, they are not giving you a list of buyers...

    2. Clickbank is OK and it's not only about get rich quick, especially if that's not your niche... and no matter what is your niche, you should count on affiliates... that's why Clickbank could be a good idea for you... but again, you have to find ways to attract those affiliates...

    3. No matter which route you go, prepare yourself for doing a majority of work by yourself... at least at first, because you need to get first sales, attract affiliates, and so on... on the other hand, the more work you do by yourself, the more money will come into your pocket... of course, you can make a lot by having affiliates but still it's good to do some marketing on your own and put 100% of price to your pocket

    Since Warrior forum was helpful for you in making a decision to write that book, it can help you a lot to learn how to do marketing for your book... it's not easy but again, it won't be hard once you learn how to do it... I would suggest you to take your time and do it slowly... it's your first project of that kind so don't rush anything...

    Also, take as much benefits from Warrior forum as you can... you probably know there are other sections of this forum, like JV section where you can find other Warriors to do various tasks for you, like reviews, promoting, partnering and so on...
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    • Profile picture of the author jbsmith
      Publishing your book/ebook is only making it available to people to buy - NOT marketing.

      What you really want to work at is building a platform in your market.

      I would suggest you...

      1. Put up a Wordpress Blog and start blogging including keywords that people use to search for information that you provide in the ebook

      2. Issue press releases to help get attention and drive some backlinks toward your site (helping iwth SEO)

      3. Write some articles and post them to top article directories

      4. Look for top blogs on your topic and ask about guest posting (where you give them a post in return for a link back to your website)

      5. Host your ebook on Clickbank, Ejunkie or use 1Shoppingcart to run your own affiliate program so that you can find partners who will offer your ebook to your readers/subscribers in return for a split of the commission

      That will get you started...beyond that there are some advanced methods you can use as well.

      Jeff
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  • Profile picture of the author Alexa Smith
    Banned
    Hi David, I have no experience in this niche and can be of only very limited use to you, here. I simply want to offer a couple of little observations which may possibly help.

    Originally Posted by davidh44 View Post

    2. I thought about Clickbank, but since lately its more of a get rich quick site filled with affiliates who have little to no ethics (not all of course, but a good majority) am I right in wanting to stay away from this venue?
    You're wrong to think of it as a "venue" at all, in that sense.

    If you offer a product for sale through ClickBank (and they certainly handle products in this niche), the sales page will be on your own site anyway, not on ClickBank's. ClickBank is the "venue" only for the payment system, and the affiliates' payment processing (if you want affiliates). Don't imagine that your own book will somehow become associated with all the money-making offers you're thinking of. That isn't how it works at all.

    My own guess (albeit based on very little information indeed!) is that this might be something you'd be better off doing on your own, via your own website, perhaps using an ultra-low-cost product-delivery service like e-Junkie to handle part of the process, in conjunction with PayPal or a similar service, to process the payments.

    However you set up the product-delivery and payment-processing, expect to do the marketing yourself, though. (Even if you want to sell through affiliates, you'll need to have a fully-running, fully-researched, fully-tested, converting sales process in place first.)
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  • Profile picture of the author Christophe Young
    If you're just starting out, I recommend forgetting about affiliates or amazon. You can't build a list from your Amazon customers anyway.

    Set up your own website and sell your ebook there. Then find out some good ways to get it in front of targeted customers. Once you start getting conversions and experience, then go reach out to affiliates.

    This is how I did it and I'm doing pretty well selling ebooks these days.
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    • Profile picture of the author Chris1212
      Great info guys, thanks. I'm glad I found this thread

      I'm a writer and just getting serious about going online with some things. I've been kicking around a few ideas for ebooks, but keeping in mind how I will market them as I'm considering the writing process and what they should contain, etc.. (After all, it's the MARKETING that will put $$ in your pocket.)

      One ebook will be targeted at newbies to IM that could help them offer better websites (ie: that make google happy) and generate more traffic, etc., etc.. I'm naturally considering offering this ebook on the WF and hoping for a fair response to give me a little influx of cash to do other marketing for it. So I have a question.. where would you market something like that next?

      Next, I stumbled onto a decent looking niche related to a hobby of mine and want to build a website for it and offer my own ebook for sale on the site, etc.. I've found a good target keyword and available exact match domain name, including .com, .net., .org., .mobile., etc.. basically any extension I want.

      My question here is, if I build a niche site say using .com marketing my ebook and hopefully getting ranked on page 1 of google (which shouldn't be hard looking at the competition) would it be smart to also get .net, and .org and put articles there too, and try to rank those sites on page 1 to hopefully dominate 3 spots on page 1? I guess I'd either offer the book on all three sites or link the secondary sites back to the .com.

      What would you do?

      Thanks in advance!

      Chris
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  • Profile picture of the author Roan
    Selling it via paydotcom or clickbank are a good option. It will attract affiliates. Most affiliates who want a quick dollar prolly wont look into that niche. Affiliates who do look into your niche are probably interested themselves and I don't think you will have to worry about no ethics. To promote your ebook i would start blogs and make use of social media alot. This can be very powerful. Make sure you have your own website with the ebook on it.
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  • Profile picture of the author Mitsakis
    Originally Posted by davidh44 View Post

    b. Will they actually give you the e-mail addresses of the people who bought your book so you can build a list.
    2. I thought about Clickbank, but since lately its more of a get rich quick site filled with affiliates who have little to no ethics (not all of course, but a good majority) am I right in wanting to stay away from this venue?
    If your are conserned about affiliates with no ethic in clickbank then choose another affiliate network which let you approve your affiliates. I think digiresults.com offers this feature. It's a shame that in clickbank you have no control over your affiliates.

    As for list buildling, digiresults.com offers autoresponder integration.
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    • Profile picture of the author Alexa Smith
      Banned
      Originally Posted by Mitsakis View Post

      It's a shame that in clickbank you have no control over your affiliates.
      It depends what you mean by "control over". It's pretty difficult to have that anywhere. You can have complete control of who your affiliates are, with ClickBank, if you want to: you can elect only to accept affiliates whom you "approve".
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      • Profile picture of the author Mitsakis
        Originally Posted by Alexa Smith View Post

        It depends what you mean by "control over". It's pretty difficult to have that anywhere. You can have complete control of who your affiliates are, with ClickBank, if you want to: you can elect only to accept affiliates whom you "approve".
        that's interesting. i didn't know that.
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        • Profile picture of the author davidh44
          Thanks everyone for all your suggestions, its great to have a forum like this that you can talk to people that have been through the trials and errors of IM and hopefully help others along the way. Your advice is greatly appreciated. That being said here is what I gathered please tell me if I am wrong in any way, I do value your opinions.

          1 Build an audience/following for it on my own. Website, blog, back links, maybe a squeeze page,etc.
          Are you saying I should hold off on Amazon/Kindle for now or go ahead and list it with them as a shot in the dark until I get marketing underway. By the way, for a portion of the profits, I find it almost insulting that they wont do any marketing for you, its an e-book for petes sake. So they are just making a hefty processing fee, right?

          2. After I show a following/interest then sign up to get affiliates to make it more well known. Who do you feel will best fit a book with a religous nature?

          3. I think outsourcing alot of the startup stuff to "warriors" is a great idea. Any do's and donts you can advice me of? Besides doing my homework of course.

          Once again I greatly appreciate all of your help and the responses you gave me.

          God Bless

          David
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  • Profile picture of the author MaryK
    Not sure how well this works as yet but Authors: We Sell Your Ebooks is a site run by a very well known click bank person. They take any good non-fiction book and do all the marketing for you. You can chose whether to take a lump sum payment, percentage of sales (affiliates) or a combination. As I understand it, they do all the work taking the usual agent's commission. Definitely worth a try as it's a newish venture by a well known IM person.
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