Conversion Rate Calculation Question
When use to sell a product I stocked (many years in the past) I would track 'conversion rate' as # of visitors per sale.
So if I had 100 visits and 1 sale, that was a 1% conversion rate.
However I hear affiliates counting conversion rate as a ratio of "clicks per sale".
This can be confusing!
For example, I have a website that gets 1 sale for every 20 clicks (5%)
But I get 1 click for every 25 visitors to my website. (4%)
So my REAL conversion rate is really only 1 in 500, or .2%.
But, in terms of IM jargon, what is my 'conversion' rate?
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David Keith -
[ 1 ] Thanks
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zamzung -
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