How to Do Facebook Marketing

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I have been searching online on how to do Facebook marketing. I can't find a resource. Here is what I understand so far.

Step 1- Pick a product
Step 2- Write a review (I did this on an established blog that I own)
Step 3- Create a FB ad. I am somewhat familiar on choosing good photos and population to serve for the ad.
Step 4- Run the ad.

Is that it? Is it really that simple? The product I picked was a Christmas product that would pay me per lead. I think it might be an okay product to promote. I just feel like I don't know what I am doing.

It's taken me a while to finally understand that blogging really is...marketing. So I am trying to think like a marketer now...not just a blogger only, if that makes sense. Thanks for any help.
#facebook #marketing

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