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Quote-Free Keywords - A Question

by traces2757
8 replies
I submitted an article to EzineArticles using a long-tail keyword phrase that I thought might rank well. After the article was accepted and published, I checked Google by entering the keyword phrase in quotes. It was on page 1, right at the top. For a few days after that it dropped out of sight; now it's on page 1 at the top again. That's all well and good. The thing is, when I enter the keyword phrase without quotes, the article shows up on the bottom of page 3 in Google.

I always search for phrases in quotes, but we all know that most people don't. They just type the phrase into the box and hit "search".

So is there a way to choose keyword phrases that are more likely to rank high without quotes? Is there some kind of trick to this that I haven't learned yet? I'd appreciate any experienced advice.
#keywords #question #quotefree
  • Profile picture of the author traces2757
    Okay I'll bump this up just once to see if I can get any replies. Anyone?
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    Tracy S

    Morningdove Jewelry - Unique and Fun!

    Internet Content Proofreading/Editing

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  • Profile picture of the author PotPieGirl
    Hiya Tracy =)

    When you do a search in quotes on Google, you are asking Google is isolate and only return web pages it has with that exact phrase on it. When we do this technique for keyword research, we are trying to get an idea of how many web pages are "working" this phrase.

    Once you take the quotes away, Google will return pages that have one or all of the words of the phrase on it. Theoretically, they should return the pages that are most relevant for the phrase near the top.

    However, just having the exact phrase on the web page is not the only factor included in Google's decision to rank a web page highly. In fact, there are over 200 factors that Google takes into consideration when returning pages for a search query.

    The next step that needs to happen in order for your article to rank higher for your chosen keyword is for you to build links TO your article with the phrase you are targeting as the anchor text. For many long-tail optimized articles on EzineArticles, this can be done by social bookmarking your article and getting your phrase in the title of the bookmark.

    Hope the helps!

    Jennifer
    ~PotPieGirl
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    These 15 simple tips worked wonders for my Amazon affiliate earnings =)
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    • Profile picture of the author traces2757
      Originally Posted by PotPie Queen View Post

      The next step that needs to happen in order for your article to rank higher for your chosen keyword is for you to build links TO your article with the phrase you are targeting as the anchor text. For many long-tail optimized articles on EzineArticles, this can be done by social bookmarking your article and getting your phrase in the title of the bookmark.

      Hope the helps!

      Jennifer
      ~PotPieGirl
      Thank you, Jennifer. I was a little confused as to why my keyword phrase didn't rank high when searching without quotes. After all, it was the exact phrase, so why would it rank below phrases that weren't exact?

      Now, with a red face (I've been studying marketing long enough and I should know this stuff), I'm going to ask if you can give me a "for instance" on the article/social bookmarking thing. I want to make sure that what I think you mean is what you really mean, lol.

      I really appreciate your help.

      Tracy
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      Tracy S

      Morningdove Jewelry - Unique and Fun!

      Internet Content Proofreading/Editing

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  • Profile picture of the author PotPieGirl
    Sure =)

    Ok, let's say your article is about the health benefits of aspirin. The keyword phrase you are targeting is 'aspirin health benefits' (just off the top of my head here....lol)

    You could go to Digg.com and "digg" your article. When you submit the digg, you would make sure the phrase you are targeting is in the the title of the digg. As the title of the submission to Digg you might put:

    Aspirin Health Benefits: Does An Aspirin a Day Keep The Doctor Away?

    Using a title like that example would make the title of your Digg a link to your EzineArticle with the words you want to rank for.

    Make sense?


    Jennifer
    ~PotPieGirl
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    These 15 simple tips worked wonders for my Amazon affiliate earnings =)
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    • Profile picture of the author traces2757
      Originally Posted by PotPie Queen View Post

      Sure =)

      Ok, let's say your article is about the health benefits of aspirin. The keyword phrase you are targeting is 'aspirin health benefits' (just off the top of my head here....lol)

      You could go to Digg.com and "digg" your article. When you submit the digg, you would make sure the phrase you are targeting is in the the title of the digg. As the title of the submission to Digg you might put:

      Aspirin Health Benefits: Does An Aspirin a Day Keep The Doctor Away?

      Using a title like that example would make the title of your Digg a link to your EzineArticle with the words you want to rank for.

      Make sense?


      Jennifer
      ~PotPieGirl
      Yes, that makes perfect sense. Thank you for clarifying that for me, Jennifer!
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      Tracy S

      Morningdove Jewelry - Unique and Fun!

      Internet Content Proofreading/Editing

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  • Profile picture of the author PotPieGirl
    You're welcome!


    Jennifer
    ~PotPieGirl
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    These 15 simple tips worked wonders for my Amazon affiliate earnings =)
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  • Profile picture of the author PatDoyle
    You are really good at finding keywords if you ended up on the bottom of page 3 without quotes this quickly. That means, with a little more work - getting links / social bookmarking, you could be on page one!
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    • Profile picture of the author traces2757
      Originally Posted by PatDoyle View Post

      You are really good at finding keywords if you ended up on the bottom of page 3 without quotes this quickly. That means, with a little more work - getting links / social bookmarking, you could be on page one!
      Thanks for that encouragement, Pat. I've always been a little confused about finding the best keywords, so I keep trying different methods. There seems to be so much advice out there about what works and what doesn't. It's probably not as complicated as I'm believing it to be. Eventually I'm hoping to develop a system that works best for me.
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      Tracy S

      Morningdove Jewelry - Unique and Fun!

      Internet Content Proofreading/Editing

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