How to Make $10 Million from Home in 4 Easy Steps

2 replies
Rule No.1: Pick a market where the competition charges money, and do it for free.
Rule No. 2: Keep your costs low. Really low.
Rule No. 3: Use Web 2.0
Rule No. 4: Relax.


Most people looking for dates online paid hefty monthly fees for personals ads before entrepreneur Markus Frind came along. His site, Plenty of Fish, undercut the competition including Match.com. In that way, Frind was quickly able to grab market share. He's now tops in the U.S., according to Hitwise, a firm that measures website traffic. And better yet, some of Plenty of Fish's biggest advertisers are the very same paid sites against which his business competes.


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How to Make $10 Million from Home in 4 Easy Steps | Inc.com
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  • Profile picture of the author lakshaybehl
    Yeah, but the problem is it is hard to find markets where ALL people are charging money and YOU can provide something similar for free. How would you go about doing that?

    -Lakshay
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    • Profile picture of the author Dan C. Rinnert
      That kind of stuff glosses over all the hard work that really goes into making something successful.

      It's that kind of headline and simplistic coverage that makes people think they can go online, put up a website, and their bank account is going to be rolling in the money in short order.

      In this case, I am sure that there were plenty of free dating sites before Plenty of Fish came on the scene. They probably followed those same "rules" but how many of them have generated $10 million? How many are even still around?

      Things just aren't that simple. If they were, most people would be rich.
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