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Growing list, how to profit from it?

by Demartijn
5 replies
Hi guys,

First of all, I'm very glad to have found this forum. I'm a marketing student, and pretty new to online marketing but really interested about it.

I'm currently working at a company that has a website where it gives a free video course about Twitter. People leave their e-mail adres and we send them the video for free. The list is growing steadily over the past months, with about 5 new subscribers each day.

The goal of the video course is of course to sell our own product eventually. Which is a service to run your complete Twitter marketing. So far about 1 to 2% of the subscribers to our videos will take that service, not nearly enough as we hope.

Besides the video course we send everyone on the list a weblog update once every 2 weeks. In the e-mail we send them to the blog, and sometimes advertise our paid service. About 1% or less of the list unsubscribe themselves after a blogupdate e-mail.

The website is not in English, if that matters.

My question to you guys is, do you have any ideas to improve our conversion from non paying to paying subscribers? I'm curious to know what kind of insight you can offer me!

Thanks!
#growing #list #profit
  • Profile picture of the author LunarSky
    try reaching many of them with an email that you send out asking them to identify their specific needs and tell them you will cater emails more to their liking
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  • Profile picture of the author LunarSky
    also try sending emails on various but related subjects, not just the same old niche's every time. You may get interesting results
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  • Profile picture of the author Jerry Williamson
    You may want to look into some of the PLR products that are available on the WF and then you can take the information from those PLRs and send that information free to your clients on a consistent basis. The more you bring your readers value, they more they are going to trust you when you ask them to buy.

    Jerry Williamson.
    Signature
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  • Profile picture of the author cactus82
    Try using catchy words in your email subject to encourage them to open your email. Most of the time subscribers just ignore our email or delete it because they want to clear all junks or unimportant emails from their inbox first before starting to read. So by using catchy words like "Urgent, Free, Limited, etc2.." you will get more open rate on your email.
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  • Profile picture of the author TopKat22
    To begin with send more emails and get them engaged.

    If I signed up for something and then heard nothing for 2 weeks, I'd probably opt out of forget I signed up.

    Give them some pretty whammo info. in the first few daily emails like for 3 days.

    People interestered in Twitter are interested in things moving fast.

    Keep the emails on topic and short and then in the signature of each one of a cool teaser about a cool tip that is available only in the paid training.

    In the very first email they get, inform them that some great tips will be coming in emails in the next (how ever many days you want) then weekly after that.

    Have a blog post where they can ask questions and also at the end of each email remind then that if they have any questions, to post them on that blog post and give them a live link to it.

    Valuable information, customer service, engagement, these are the things that can turn freebies seekers into buyers.

    Also, if the video training is higher priced, sell your own monthly service or sign up to be an affiliate at one where you get a small monthly fee for buying something your customers can use.
    Signature
    44 days in and we broke the $10K a month recurring bench mark.

    Guaranteed 60% Opt In Rate Traffic-Real People-Fresh Today-High Quality Biz Opp traffic![/URL]
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  • Profile picture of the author TopKat22
    To begin with send more emails and get them engaged.

    If I signed up for something and then heard nothing for 2 weeks, I'd probably opt out of forget I signed up.

    Give them some pretty whammo info. in the first few daily emails like for 3 days.

    People interestered in Twitter are interested in things moving fast.

    Keep the emails on topic and short and then in the signature of each one of a cool teaser about a cool tip that is available only in the paid training.

    In the very first email they get, inform them that some great tips will be coming in emails in the next (how ever many days you want) then weekly after that.

    Have a blog post where they can ask questions and also at the end of each email remind then that if they have any questions, to post them on that blog post and give them a live link to it.

    Valuable information, customer service, engagement, these are the things that can turn freebies seekers into buyers.

    Also, if the video training is higher priced, sell your own monthly service or sign up to be an affiliate at one where you get a small monthly fee for buying something your customers can use.
    Signature
    44 days in and we broke the $10K a month recurring bench mark.

    Guaranteed 60% Opt In Rate Traffic-Real People-Fresh Today-High Quality Biz Opp traffic![/URL]
    {{ DiscussionBoard.errors[5178555].message }}
    • Profile picture of the author Demartijn
      Originally Posted by LunarSky View Post

      also try sending emails on various but related subjects, not just the same old niche's every time. You may get interesting results
      Thank you for the tip! Aren't you afraid that people will opt out because it is not the exact same subject they subscribed for though?

      Originally Posted by TeamworxProductions View Post

      You may want to look into some of the PLR products that are available on the WF and then you can take the information from those PLRs and send that information free to your clients on a consistent basis. The more you bring your readers value, they more they are going to trust you when you ask them to buy.

      Jerry Williamson.
      I will have a look at the PLR products on WF, thanks for the tip!

      Originally Posted by cactus82 View Post

      Try using catchy words in your email subject to encourage them to open your email. Most of the time subscribers just ignore our email or delete it because they want to clear all junks or unimportant emails from their inbox first before starting to read. So by using catchy words like "Urgent, Free, Limited, etc2.." you will get more open rate on your email.
      So far we haven't really tried that, might be a good one to implement that one indeed!

      Originally Posted by TopKat22 View Post

      To begin with send more emails and get them engaged.

      If I signed up for something and then heard nothing for 2 weeks, I'd probably opt out of forget I signed up.

      Give them some pretty whammo info. in the first few daily emails like for 3 days.

      People interestered in Twitter are interested in things moving fast.

      Keep the emails on topic and short and then in the signature of each one of a cool teaser about a cool tip that is available only in the paid training.

      In the very first email they get, inform them that some great tips will be coming in emails in the next (how ever many days you want) then weekly after that.

      Have a blog post where they can ask questions and also at the end of each email remind then that if they have any questions, to post them on that blog post and give them a live link to it.

      Valuable information, customer service, engagement, these are the things that can turn freebies seekers into buyers.

      Also, if the video training is higher priced, sell your own monthly service or sign up to be an affiliate at one where you get a small monthly fee for buying something your customers can use.
      Thank you for the time to write this response. I think you are right with that we need to deliver more free content more often. So far with the blogs we have ended every blog with a question, but the replies have not been in great numbers so far. We are trying to create more of a community with people responding to the blogs, but usually get between 0 and 5 replies to each.
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