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How Much Time Do You Spend Promoting A Blog Post Or Article?

by WikiWarrior
14 replies
Say you are posting an article/blog post to your own website, how long would you typically spend promoting it before you let it "sink or swim" on its own? I'm talking about a piece of high-quality content you've spent an hour or two creating, say 800+ words. Do you have a certain process you go through depending on how long or short the content piece is or is it fairly uniform?

I'm tempted to outsource the link-building etc so I can focus on content creation but I feel like I should at least do a certain amount of promotion.
#article #blog #post #promoting #spend #time
  • Profile picture of the author high_plains_drifter
    i outsource link building to all of my pages on my website

    this consists of mostly BMR articles and blog commenting.

    My readers do the rest for the good articles i post
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    • Profile picture of the author PsychoProfits
      I presume you're creating the content around a specific keyword or phrase. Therefore, wouldn't the resources spent on the promotion of that article be proportional to the estimated ROI? For example, if it's a low profit, long tail keyword with little competition, only a short term, low investment promotion is justified. Content with a high-return keyword will take more promotion due to competition.
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      • Profile picture of the author PsychoProfits
        By-the-way, I have a number of successful IM friends that outsource their content and link building who use a 21 day promotion cycle for all new content. Hope that helps.
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      • Profile picture of the author WikiWarrior
        Thanks for your comments guys.

        Originally Posted by rglewis View Post

        I presume you're creating the content around a specific keyword or phrase. Therefore, wouldn't the resources spent on the promotion of that article be proportional to the estimated ROI? For example, if it's a low profit, long tail keyword with little competition, only a short term, low investment promotion is justified. Content with a high-return keyword will take more promotion due to competition.
        Yes, every piece of content I write is specifically targeted at a keyword phrase. Interesting point you make about spending a proportional amount of time on promotion as it relates to expected ROI. So with this in mind and thinking about what Myob said, it may be worth creating a mix of long-tail keyword posts/articles that are easier to rank through seo and for more competitive terms, putting the focus more on syndication.
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    • Profile picture of the author myob
      Well, to begin it seldom takes merely an "hour or two" to write articles, but that is also only the beginning of marketing them. My articles are typically syndicated to tens of thousands of publishers such as niche ezines, relevant websites, blogs and offline outlets such as trade journals, targeted magazines, newspapers, newsletters, etc. Several days and a whole lot of resources are used in producing and promoting each article.
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      • Profile picture of the author Tom Ryan
        I don't spend much time on each post at the beginning. I usually social bookmark a new post and throw a few high quality links at it, I then wait. I'll wait to see where it ends up in the next couple weeks and see if it needs more attention or not. Also it all depends upon the keyword I'm targeting in the post. If it is a high traffic keyword, I'll spend more time with it to make sure it ranks highly.
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  • Profile picture of the author savvybizbuilder
    I personally write my own blog post but I have my team to sprinkle it through web. They take care of social bookmarking and other SEO stuff for me.
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  • Profile picture of the author Miguelito203
    Originally Posted by WikiWarrior View Post

    Say you are posting an article/blog post to your own website, how long would you typically spend promoting it before you let it "sink or swim" on its own? I'm talking about a piece of high-quality content you've spent an hour or two creating, say 800+ words. Do you have a certain process you go through depending on how long or short the content piece is or is it fairly uniform?

    I'm tempted to outsource the link-building etc so I can focus on content creation but I feel like I should at least do a certain amount of promotion.
    For me, I tend to focus on those that I see are getting traffic. Also, an 800-word article is a bit long. You might consider breaking it up into two parts or something like that. I tend to keep my article word count around 400 - 450 words (or else my conversions tend to suffer).

    Good luck,
    Joey
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  • Profile picture of the author Ken Marc
    Originally Posted by WikiWarrior View Post

    Say you are posting an article/blog post to your own website, how long would you typically spend promoting it before you let it "sink or swim" on its own? I'm talking about a piece of high-quality content you've spent an hour or two creating, say 800+ words. Do you have a certain process you go through depending on how long or short the content piece is or is it fairly uniform?

    I'm tempted to outsource the link-building etc so I can focus on content creation but I feel like I should at least do a certain amount of promotion.
    IF you mean link-building when you say promoting, with some traffic coming in strictly as a byproduct, you may have a uniform strategy configured using automatic tools to submit your article as a whole or with minor modifications/repurposing (as PR sites and social bookmarking have different requirements).

    Now, as has been suggested above, your promotion efforts need to be dependent on the competition. To cover that, you may repeat the submissions with different profiles, as the need may be!

    Ken
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  • Profile picture of the author vivi62
    I tend to update mine every day for first week and then every other day then maybe 3 times a week and that seems to regulate a good flow of traffic.
    Hope that helps
    vivi62
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  • Profile picture of the author 3000
    I personally don't do that much article promotion anymore. I find backlinking dull and repeative. I outsource everything now.

    I do a monthly check of all the pages of some of my sites and if I find pages that just need a little push to get a higher ranking then that's when I add more work into the articles.
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  • Profile picture of the author Danny Cutts
    As long as it takes to get page one rankings :-)

    Sometimes its a few days sometimes its an endless task
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  • Profile picture of the author evantanski
    It all depends on the level of competition. If you are doing SEO for a website with heavy competition then you may have to spend whole day. Normally, 1 or 2 hours daily are enough for link building.
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  • Profile picture of the author Chris Q
    Banned
    I have spent at least one to two hours a day promoting my blog posts through free methods only. I always get good traffic every day for doing some promotions.
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