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Facebook Ads- What's the secret?

by kevkos30
5 replies
I've been running a Facebook ad campaign for about a month, and I'm wanting to test various pictures and headlines. However, Facebook will only show 1 or 2 of my ads, even though I have added about 10 versions. What's the trick to being able to test? Or, do you have to just deal with FB's silliness and test one or two ads per day?
#ads #facebook #secret
  • Profile picture of the author webapex
    Not getting all of your ads to run id not an issue I have seen discussed that much, assuming they have been approved, I can just imagine that you have low bids and low click rates (which they don't know unless that have given you some impressions) perhaps they have actually reached a supply and demand limit.

    Many but not all have advised bidding higher at first in order to develop a click rate track record, they dropping the bid after getting a decent ctr.

    A guy at Spruce Media has categories these click through rates:
    • Optimal CTR: 0.11%-0.16%
    • Above Avg CTR: 0.07%-0.09%
    • Average CTR: 0.04%-0.05%
    • Below Avg CTR: 0.02%-0.03%
    • Poor CTR: 0.01%
    People insuring high CTRs, like when promoting a sweepstake or using super targeted demographics have talked about clicks costing under ten cents.
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    • Profile picture of the author kevkos30
      Originally Posted by webapex View Post

      Not getting all of your ads to run id not an issue I have seen discussed that much, assuming they have been approved, I can just imagine that you have low bids and low click rates (which they don't know unless that have given you some impressions) perhaps they have actually reached a supply and demand limit.

      Many but not all have advised bidding higher at first in order to develop a click rate track record, they dropping the bid after getting a decent ctr.

      A guy at Spruce Media has categories these click through rates:
      • Optimal CTR: 0.11%-0.16%
      • Above Avg CTR: 0.07%-0.09%
      • Average CTR: 0.04%-0.05%
      • Below Avg CTR: 0.02%-0.03%
      • Poor CTR: 0.01%
      People insuring high CTRs, like when promoting a sweepstake or using super targeted demographics have talked about clicks costing under ten cents.
      Thanks, I have put in high bids on all the ads I want shown more, and my average CTR is around .14%, so I think everything is good. I'm thinking there's another way, people must be able to test, right?
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  • Profile picture of the author officer_iron
    When this has happened to me, I just pause the ads that are getting all of impressions, leaving the ones that haven't been showing up left as the only active ones. This kinda forces FB to display these. You can bet they want to get as much money from you as they can, so they'll start showing them in order to spend your daily budget.

    This is of course assuming the ads in question have been approved already.
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    • Profile picture of the author FriendlyRob
      Everything that I have read and heard about Facebook ads, indicates that they are very picky and you must be patient with their approval process.

      Even after its approved, it might be unapproved for no particular reason.
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  • Profile picture of the author tcmktg
    Here's another thought:
    Audience reach can dictate impressions. If your target market chosen is small, you may be very limited in the impressions.
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