How would you market this Business? (think outside the box)

6 replies
Hello warriors,

I have started a small company that is based on building great looking information websites for all different types of small businesses. We offer a "Small Business Web kit" that includes a basic 5 page website up to 3 corporate emails and so on. I'm selling the package for $950 and it includes free hosting and absolutely no monthly charge. Pretty much just sell the package, outsource the design of the site, launch the site, collect the payment, and done.

We started by purchasing a subscription to sales genie and hiring 2 telemarketers to cold call nation wide and pitch the package to all the basic types of small businesses ( plumbers, roofers, mom and pop restaurants, auto repair shops etc.)

Things started well but now are slowing down.

What are some things I can do to market this besides cold calling that will essentially boost business? Is there a way to better target small outfits that do not have a website? What are some good online marketing techniques for this type of business structure?

I come here because I know this place is filled with really smart people that think outside of the box and know how to make money. I'm 21 years old and this is my first real business venture. I'm not trying to become a millionaire but would like for this to turn out somewhat successful. Im hungry for a taste of success and willing to do whatever it takes

Thanks so much guys, cant wait to read the replies..remember, hit me with the basics but also try to think outside of the box. I'm down for trying anything!!

side2sidemedia.com if pages are blank that means we are currently tweaking the site, however any criticism is gladly accepted
#box #business #market
  • Profile picture of the author helisell
    Hi Jeff,

    Couple of questions first.

    What's the pitch your telemarketers are using
    (the gist of it will do if you don't want to say)

    Do you go for an appointment?
    Send them to your website?
    Pitch it there and then and go for the order on the phone?

    I know you asked for fresh ideas (and I have some of those) but it would help to know what you're doing now.
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    Making Calls To Sell Something? What are you actually saying?
    Is there any room for improvement? Want to find out?

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    • Profile picture of the author jthall89
      Originally Posted by helisell View Post

      Hi Jeff,

      Couple of questions first.

      What's the pitch your telemarketers are using
      (the gist of it will do if you don't want to say)

      Do you go for an appointment?
      Send them to your website?
      Pitch it there and then and go for the order on the phone?

      I know you asked for fresh ideas (and I have some of those) but it would help to know what you're doing now.
      absolutely

      As far as the pitch they, the vary. We haven't really found one yet that we fill comfortable using for every call. but most the time its similar to.. Hi____ this is _____, I'm calling from a new web design company and real quickly just would like the opportunity to tell you how we are differnet than the other web guys calling you...Then we proceed to tell them about no monthly fees, under a grand , we only offer 1 product, most bang for your buck so on and so on.

      No appointments, these are national calls all over the country, if we get a bite we send them an email with some more information and a link to the new client questionnaire page on our site. after that is filled out they submit it and it sends them to the payment page with the terms and a paypal button where they complete the transaction. lol we are still obviously working out the kinks but trying our best here to make everything as simple as possibly, from our product to our payment, to our terms and agreement. We want everything very simple and effective.

      Thanks for the reply!
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  • Profile picture of the author AdwordsMogul
    Well first of all you need to target people who are virtually oblivious to IM because your package is highly marked up.

    Which is not a problem, just that for that amount there many much more attractive options.
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    • Profile picture of the author jthall89
      Originally Posted by AdwordsMogul View Post

      Well first of all you need to target people who are virtually oblivious to IM because your package is highly marked up.

      Which is not a problem, just that for that amount there many much more attractive options.
      Thank you for your reply.
      For a 1 time fee of $950.. no monthly charge. you go fromm a business without a website ( wich means they are already oblivious) to a business with a great looking website for under a grand in 5 days... Is it really that hard of a sale?


      This kit includes the following...
      · High-performance, customizable web site
      · Up to 5 pages
      o Home
      o About Us
      o Services/Rates/Menu
      o Gallery
      o Contact Us
      · .com domain registered in your name (ex. www.yourcompany.com) *if available
      · Up to 3 corporate email addresses (ex. yourname@yourcompany.com)
      · iPhone and iPad friendly
      · Basic on-site SEO procedures always performed
      · Free detailed monthly traffic report emailed to you on the first of every month
      · Video tutorial for adding and removing photos from the Gallery
      · Free hosting
      · No monthly recurring monthly fees (we hate those too!)
      · Pay 50% upfront and the remainder when the site is complete to your satisfaction
      · 5 business day turnaround time................









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  • Profile picture of the author jthall89
    Don't know why that turned out so small hope this is better.

    This kit includes the following…
    • High-performance, customizable web site
    • Up to 5 pages
    o Home
    o About Us
    o Services/Rates/Menu
    o Gallery
    o Contact Us
    • .com domain registered in your name (ex. Register for free and get one step closer to a better sex life!) *if available
    • Up to 3 corporate email addresses (ex. yourname@yourcompany.com)
    • iPhone and iPad friendly
    • Basic on-site SEO procedures always performed
    • Free detailed monthly traffic report emailed to you on the first of every month
    • Video tutorial for adding and removing photos from the Gallery
    • Free hosting
    • No monthly recurring monthly fees (we hate those too!)
    • Pay 50% upfront and the remainder when the site is complete to your satisfaction
    • 5 business day turnaround time
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    • Profile picture of the author jthall89
      Originally Posted by jthall89 View Post

      Don't know why that turned out so small hope this is better.

      This kit includes the following...
      • High-performance, customizable web site
      • Up to 5 pages
      o Home
      o About Us
      o Services/Rates/Menu
      o Gallery
      o Contact Us
      • .com domain registered in your name (ex. Register for free and get one step closer to a better sex life!) *if available
      • Up to 3 corporate email addresses (ex. yourname@yourcompany.com)
      • iPhone and iPad friendly
      • Basic on-site SEO procedures always performed
      • Free detailed monthly traffic report emailed to you on the first of every month
      • Video tutorial for adding and removing photos from the Gallery
      • Free hosting
      • No monthly recurring monthly fees (we hate those too!)
      • Pay 50% upfront and the remainder when the site is complete to your satisfaction
      • 5 business day turnaround time
      why did it just turn my email link into a better sex life link WTF?
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