Email Marketing - Should I Tell Them the Price?!
Basically, in a non-IM niche, do you talk about the price of the product you're promoting in your emails?
I don't know whether saying "Right now the author is offering $5 off the regular $20 price to those who buy online through links in [My Site's Name]'s emails or pages!" (or something like that) would be an encouragement to click through to get them to click through to the vendor or if it will just make them think "oh, here's a promotion" or "looks like this is something where I'm being asked to whip out my credit card" and so they never ever make it to the vendor's copy.
Basically I'm wondering if it qualifies visitors more or discourages them?
I of course plan on testing it both ways but don't have enough time to test each copy effectively for the whole email series before christmas and the holiday season is probably going to be a big selling point for this niche.
For those of you who read through, any thoughts?
I really do appreciate it!
- Brandon
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