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Dating Niche Advice Needed: More visitors but not more sales... explanations?

by Mister Ozzy
3 replies
Hi,

I am in the dating niche in a country in Europe.

My traffic (with SEO) goes up like 10% per month but the sales don't grow proportional to that number.

It is even so that I have 20% less new leads this month and last month in comparison to the 3 months before that while I have exactly the same amount of traffic on my optin page.

I didn't make a lot of changes to my optin or website. I always splittest the optin to get the best results (just like my salespages).

But it looks like I don't grow with splittesting, I just avoid declining.

What are good explanations?

- Is it that dating is more popular in the summer?
- Getting more traffic also results in getting less targeted traffic?
- I noticed that I get more one keyword traffic (which gives a lot of traffic) which results in less targeted/buy intentional traffic?
- Bad economy in Europe? People are afraid to spend money these days?
- Returning visitors/leads/custumors click again on a link to an optin or salespage while they are already opted in or bought the product? (which of course will not result in a conversion because they already converted)
#explanations #sales #visitors
  • Profile picture of the author BlackRob
    I cannot honestly explain why this is happening to you, as for dating being more popular in the summer, I would have thought the Christmas period being a time for being with special people, would be a good time, in fact any time should be popular for dating, but in this niche, I have very little experience.

    Wish I could help you more.
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  • Profile picture of the author Mister Ozzy
    From my stats it is a trend that summer and december give more conversions but I don't understand that my overall growt in traffic is not proportional to my sales.
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  • Profile picture of the author Miguelito203
    Originally Posted by Mister Ozzy View Post

    Hi,

    I am in the dating niche in a country in Europe.

    My traffic (with SEO) goes up like 10% per month but the sales don't grow proportional to that number.

    It is even so that I have 20% less new leads this month and last month in comparison to the 3 months before that while I have exactly the same amount of traffic on my optin page.

    I didn't make a lot of changes to my optin or website. I always splittest the optin to get the best results (just like my salespages).

    But it looks like I don't grow with splittesting, I just avoid declining.

    What are good explanations?

    - Is it that dating is more popular in the summer?
    - Getting more traffic also results in getting less targeted traffic?
    - I noticed that I get more one keyword traffic (which gives a lot of traffic) which results in less targeted/buy intentional traffic?
    - Bad economy in Europe? People are afraid to spend money these days?
    - Returning visitors/leads/custumors click again on a link to an optin or salespage while they are already opted in or bought the product? (which of course will not result in a conversion because they already converted)
    First, it could just be because of the upcoming holiday. Secondly, it could because of what you are promoting. I know that when I was in the dating niche and promoting dating sites that offer free subscriptions, I didn't make sales right off. Sometimes a person would be a member for a month or so before they upgraded to the paid subscription and I earned a commission.

    Joey
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    Learn How to Snipe in 2015 and Generate $750+ per Month in Record Time (Product Launches) - Great For Back-to-School, Fall & Holiday Seasons!
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