Challenge: How The Heck Would YOU Market This?
I have another new offline business client - WooHOOOO for me )))
First and foremost.. my sincere thanks go out to Andrew Cavanagh, Peter Sanchez, Michael Silvester, John Spangler and Tim Phelan who have all offered great WSO's or products that I have highlighted, dog eared and put to work that have allowed me to not only jump start this revenue stream by sharing their expertise but all have provided valuable direction to people here on the forum.
My Confession: I haven't left the US in about 15 years..sad, I know! AND I do all my marketing focused here in the US even though I know there are other international flavors of Google and the such.
My Challenge: The Business that I got the job for is actually based in Italy, but the owner lives here in the US half the year then returns to Italy for half a year to run the tourist based seasonal business.
I think he has a great niche in the travel industry and we bounced ideas around the other day and created a great game plan including the opportunity for a continuity based plan. However, he really wants to market heavily to the UK for search engine results because it's so easy for the folks from the UK to "hop over" as he puts it.
What is the best way to educate myself on how to create a marketing plan that includes UK search results?
I know there are many international warriors here and if you would share your thoughts and resources I would really appreciate the insights!
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