Short-tail niche - is that ok?

by yves
4 replies
Hello,

I would appreciate anyone's thoughts on this. I have heard that when marketing a niche it is better to use a long-tail keyphrase. If you find a short-tail key phrase for a niche with only aroun 700 competition with a phrase match but over 4 million with a broad match, is it ok to use that (it's a two word phrase)?

Thanks.
#niche #shorttail
  • Profile picture of the author shorwood
    It depends on how targeted the keywords are. Generally two word keywords are not useful, as they are too broad and not targeted. People recommend long tail keywords because long tail keywords are very targeted and convert much better than short tail.
    For instance, when someone searches for "weight loss", you don't know if they are searching for free information, for diet suggestions, weight loss pills, an ebook, a weight loss program, etc. If they search "free weight loss ebook", then you know exactly what they are looking for and can target your webpage better.
    If it is not a targeted keyword, then it doesn't matter how much competition there is. It is all about choosing the money words.
    Signature

    Need a sales letter? For the first time ever I'm taking on copywriting clients for a very low price.
    PM me if interested.

    {{ DiscussionBoard.errors[463266].message }}
  • Profile picture of the author Ricky Parker
    Yves it is a lot like stated above.

    If the 2 word phrase you are targeting is a pretty spot and targeted. Go for it. Heck even if it is a bit general. Go for it.

    You really never know if it is worth it till you try. I've gone after so many terms that I thought would be outta reach and done well. And so-so on ones I thought I could grab no problem.

    It really is just about trying. So, like I said twice before. Go for it!
    Signature

    {{ DiscussionBoard.errors[463279].message }}
  • Profile picture of the author marcanthony
    Originally Posted by yves View Post

    Hello,

    I would appreciate anyone's thoughts on this. I have heard that when marketing a niche it is better to use a long-tail keyphrase. If you find a short-tail key phrase for a niche with only aroun 700 competition with a phrase match but over 4 million with a broad match, is it ok to use that (it's a two word phrase)?

    Thanks.
    It's definitely o.k. to use shorter-tail keywords. In fact, it's got to use both long and short-tail--because, regardless of the terms you are optimizing for--you are still going to show up under terms you're not optimizing for.

    So, a good combination of 2 or 3 of your most important long-tails--mixed with 1 or 2 short-tails--should do you just fine.

    This is all from my own personal experience--although, I think it logically makes sense.

    Now, I'm not an SEO guy--but I've learned over the past few years that SEO is not difficult at all.

    Many SEO companies like to make it sound much more difficult than it really is.

    Ultimately, the most important element of SEO is link building. Even more specifically--I find that incoming links from sites that are using your main keyword in their anchor text, linking to your site is extremely powerful--and if the site has descent page rank... that's even better.
    {{ DiscussionBoard.errors[463290].message }}
    • Profile picture of the author yves
      Thanks guys, I am grateful for the advice
      {{ DiscussionBoard.errors[463380].message }}

Trending Topics