Help: How to find partners who can syndicate my content from my blog?

Hi Nags,

One question: what kind of content do you have, for instance healt & fitness, real estate, internet marketing, etc? You don't show link to your blog in your signature.

If we would know what is covered, it would be easier to help. If you don't want to publish it here, shot me a pm.

Sandor

I see. Then go to Google and put your favorite querie between quotation marks + your niche.

As you see here, for example: ”Submit a Guest Post” + health

I did this search for you and found about 241,000 results. This result can give you tremendous chance to syndicate your health content in 2012 and further.

I suggest you to pay attention what Alexa says about article marketing and syndication. You will not regret it, she knows what she's talking about. I also learned from her and I'm glad.

Many successes,

Sandor

Yes, that's correct.

Yes, that's correct too.

So pay attention to the article directories.

You can always submit your feed to rss directories, or use an article blaster. The slower method would be to contact people who appear to host other people's content, and then try to set up some agreement.

All the guest blogging I have ever done over the last three years has definitely come under "content syndication"; yes.

No - this isn't necessarily so at all.

There've been quite a large number of threads discussing this specific question, over the last year or so. From them, two distinct sets of views emerge.

One group of people imagines (totally wrongly - it's just another "Urban Myth" of internet marketing) that niche bloggers will for some reason not be willing to reproduce on their blogs a previously published article. You can see for yourself that this isn't right, because niche bloggers wanting additional content for their sites are the very same people who syndicate it from article directories (which is, of course, what article directories are there for in the first place, as explained here), and those articles which they're taking that way, to post on their blogs, have therefore by definition all been published before, even if only on their owners' sites and in the article directories. So this idea that people will only publish "unpublished content" is clearly completely wrong.

All of the guest blogging I've done over the last three years (and that's a lot, because article syndication is how I make my living) has been previously published posts/articles.

Absolutely not! That's perhaps the view of people who are rather confused about the difference between article marketing and article directory marketing, and don't quite appreciate http://www.warriorforum.com/main-int...ries-work.html .

Far from being "what it's all about", it's possible to run an article syndication business very successfully without actually using article directories at all - and this isn't just some abstruse, theoretical point: there are actually people who successfully do that.

I have a pretty strong feeling that the great majority of the people to whose sites my content is syndicated would have very little idea what "pull by feedburner rss" would mean. Maybe I do them a disservice suggesting that, but it's certainly not how content syndicators, for the most part, expect the arrangement to work, at all.

Successful content syndication is about building personal relationships with publishers and webmasters. It isn't intrinsically about article directories; nor is it about automation.

There's a fairly typical description of "content syndication" and how it all works in this post: http://www.warriorforum.com/main-int...ml#post5035794

Lastly, many thanks for the message inviting me to comment in this thread (which I hadn't noticed): it's a worthwhile pleasure to try to correct some of the deeply erroneous misinformation just above.

Hi Georg - this thread isn't about submitting to article directories. It's about finding and building relationships with content syndication partners (the clue's in the title, the OP and the subsequent conversation!).

Seems Alexa disappeared on you lol. Fear not though, because I am just barely ahead of you on this learning curve and have the answers to these questions .

I would say that this is definitely something you can do to get the eyes of syndication partners in front of your content initially. Then, once you have started to build up a network, here is what you do: Publish your content on your own site first. After that, you let your partners publish the content before you post it to any article directories. This is their "bonus" for publishing your stuff on a consistent basis.

As far as I know, the only difference is in the type of website they are running. This would be the question I am least equipped to answer. I'm sure the process of making them syndication partners would be the same as any other website though.

You really shouldn't make content with the sole purpose of publishing it on directories. Article Directory Marketing is the form of article marketing that is no longer very effective. Just follow this publishing funnel with all of your content:

Your Site>Your Syndication Network>Article Directories

Not my words; but I think I know what she means. Article directories are just a means to an end. It is a platform that you can use to put your content on display and say "here, I want you to syndicate this". It is not, however, the be all end all to getting content syndicated. You are free to come up to potential partners "cold", assuming that you can do so in a polite way and are offering excellent content. In this way, directories are not necessary. Once you gain traction and don't have to go looking for places to syndicate your work, you can theoretically just stop posting to article directories at all. Of course, it would still be beneficial to do so in my opinion (for the purpose of passively finding new syndication partners).

As stated above, you can always find blogs/sites/ezines in your niche and go in "cold" to offer your content. Also, you can check your submitted articles to see if they have been published by others. Do so by taking some of the text (I've heard 10-15 sentences) from your article and Google searching for any matches. Find the sites that have syndicated your work, and shoot them an email. Thank them for syndicating your work and offer to give them your future content before it hits the directories. More often than not they will be glad to take up the offer. Hence, a relationship is born.


I think I nailed those questions pretty well .

Your articles, and yourself as a content provider.

Not your EZA profile.

You need to be contacting people who are (or "who might be") looking for content, to publish in your niche, and syndicate your articles that way, as widely as possible.

An "Ezine" is an "online magazine". It's circulated by email, not on a website. (It's actually true that some ezines do also get one copy archived online on a website). An "ezine" is basically a "newsletter". Their publishers are continually looking for content. Some of them have many thousands or tens of thousands of subscribers, and submitting your articles to them is a way of attracting floods of targeted traffic.

Directory of Ezines

(Not free, I'm afraid, but very professional and worthwhile, and without it, you just have to be very inventive/imaginative with how you use Google and "hope for the best").

For myself, I do have some content on my sites that I don't syndicate anywhere at all. Things like "product reviews" nobody will want to publish, clearly. They're "salesy" (by comparison with articles, anyway), and nobody's going to syndicate anything "salesy".

But all the "articles" I have syndicated as widely as possible. Including to an article directory (or even two).

Never submit content to an article directory which you haven't previously published and had indexed on your own site/blog.

This is absolutely fundamental to any kind of article marketing.

Giving an article directory the initial indexation-rights is just a "no-gain" ploy.

The sole purpose of submitting anything to an article directory is for it to be found and syndicated by publishers (whether they're ezine publishers or webmasters).

You can have your own syndication network of people who re-publish your articles, without needing to put them in an article directory at all.

For me, dumping a copy in EZA is the very last thing I do with each article - a kind of afterthought, just in case any other publishers I haven't yet contacted find it there and I get a little bit of extra syndication out of it, that way. (It doesn't cost anything to do, after all - there's no downside). This is only "passive syndication", i.e. you dump it in EZA, and after that it's out of your hands: either you get lucky with it or you don't. I do, actually, quite often "get lucky" with them, and it is worth doing as a little extra. And it was actually how I started. But it's hardly the mainstay of article syndication, and not what you'd want to rely on as your only syndication method.

I think these two little threads will really help you a lot: they're not long and between them they answer everything you've asked above (and more!) ...

http://www.warriorforum.com/main-int...ries-work.html

http://www.warriorforum.com/main-int...ml#post5035794

You need to look for publishers of ezines and webmasters in your niche. And there are many offline syndication methods, too.

Turn Words Into Traffic <---- describes the business model of "article syndication".

Directory of Ezines

I didn't go past the front page (I don't like to be registered on too many sites lol); but from what I read that is what it seems like. I think zimbio is supposed to be something of an "automatic syndicator".

I think by definition it is articles syndication; but not the whole process. Zimbio would only be one partner, so don't think that the website is the be all end all of your syndication needs. They seem to only syndicate to other pages in their network...so there are plenty more outside of Zimbio that you will want to get published on.