How do you reduce refunds on clickbank?

BJ Min · 01-27-2009, 07:50 PM

do you guys use any strategies to decrease refunds
on clickbank?

please share your thoughts...

my focus is to develop a much better product than my
competition...

...other than that, how do you decrease refunds?

PhilMo · 01-27-2009, 08:18 PM

Hi BJ Min,

Generally speaking I find that I get fewer refunds on the higher priced products of mine… perhaps this is just a mindset thing; people buying cheaper products are more likely to be looking for a ‘bargain.’

I’d try testing your price point – sell your product for $10 more and see if the refund rate drops… if your refund rate drops more than your primary sales, you could be on a winner!

MikeStronghill · 01-27-2009, 08:28 PM

I think it has a lot to do with doing your homework. I believe if you do some research and you will notice products and their sales price and then total sales and if you see a difference in price, it probably means that they are getting returns.

So, before you pick a product, make sure that it is worth your time and effort. In answer to your question, doing the homework, you will pick products that are keepers and not returners.

Hope this helps.

Mike

Keith Gilbert · 01-27-2009, 10:20 PM

This has helped reduce my clickbank refund rate...

Create a "help" center for your product with FAQ's, videos, PDF's, etc.

Hire a customer service rep to monitor a help desk to get back to people with problems quickly.

bangaram12 · 01-28-2009, 12:24 AM

refund rate doesn't depend upon the price of the product infact people buying with less amount may not refund.

If people spend much on your product they would like to refund if its not worth.

Try to create a worthy product instead thinking on refund rate.
all the best

garyv · 01-28-2009, 12:47 AM

First you have to figure out why people are refunding. In order to do that, you need to have a good feedback form, or a way for your customers to contact you. Then keep a long running list of feedbacks and emails from your customers. After a few weeks, go through them and pull out the top recurring problems, and fix them. Many times something as simple as a better explanation on how to download your product will drastically reduce your refund rate.

RoyChan · 01-28-2009, 01:09 AM

Some of the strategies used in the past I've seen:

1) Force customer to opt in
2) Follow up on your customer by asking how they are doing with your products and making sure they are taking actions, instead of just reading your material
3) Extend the "thinking remorse" period - provides a series of bonuses at the intervals of 1, 3, 7, 15 days so that people are more inclined to stick with you.

Last by not least, it goes without saying that the quality of your product MUST be TOP NOTCH. I reviewed the products I've refunded in the past are some crappy products which should not be invested in the first place.

Troy McDonald · 01-28-2009, 01:50 AM

1. Create a better product. (According to what your niche wants, not what you think they want.)

2. Charge appropriately. (You may have given them what they want, but charged more than it is worth.)

3. Teach them to consume your product. (Show people how to put your product/service into action and make use of it. Your product may be very good, appropriately priced, but there may be overwhelm and "where to start", so it's just easy to get a refund because it seems like too much to do, don't know where/how to start, etc.)

Easy Cash · 01-28-2009, 01:51 AM

Provide awesome value for money.

You are always going to have a % that want a refund - but if you have provided excellent value for money then the % of refund rate should be low.

Like any business - if a high % of your customers are asking for a refund then there is something wrong with your product and your sales page or sales technique or sales man is not living up to its promise.

Under promise and over deliver - This is your answer.

Today the expectations of the consumer are much higher than the expectations twenty years ago. Customers are unafraid to complain.

GreatBiz · 01-28-2009, 02:49 AM

Price the product higher to eliminate tire-kickers who are out for a freebie only. However, the quality of the product needs to match your offer.

512byte · 01-28-2009, 02:55 AM

anyone have clickbooth account?

e-genius · 01-28-2009, 03:07 AM

Just say that you dont give refunds.

Harvey Segal · 01-28-2009, 03:10 AM

Quote:

Originally Posted by e-genius

Just say that you dont give refunds.

You cannot say that with ClickBank.

Harvey

01-27-2009, 07:50 PM	#1
BJ Min Senior Warrior Member War Room Member Join Date: Jun 2007 Location: Los Angeles, CA Posts: 1,675 Thanks: 148 Thanked 36 Times in 19 Posts Social Networking Contact Info	How do you reduce refunds on clickbank? do you guys use any strategies to decrease refunds on clickbank? please share your thoughts... my focus is to develop a much better product than my competition... ...other than that, how do you decrease refunds?
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01-27-2009, 08:18 PM	#2
PhilMo Senior Offline Warrior War Room Member Join Date: Aug 2008 Location: Melbourne, Vic, Australia Posts: 75 Thanks: 1 Thanked 28 Times in 4 Posts Social Networking	Re: How do you reduce refunds on clickbank? Hi BJ Min, Generally speaking I find that I get fewer refunds on the higher priced products of mine… perhaps this is just a mindset thing; people buying cheaper products are more likely to be looking for a ‘bargain.’ I’d try testing your price point – sell your product for $10 more and see if the refund rate drops… if your refund rate drops more than your primary sales, you could be on a winner!

01-27-2009, 08:28 PM	#3
MikeStronghill Active Warrior War Room Member Join Date: Oct 2007 Location: Los Angeles, CA , . Posts: 74 Thanks: 2 Thanked 3 Times in 2 Posts Social Networking	Re: How do you reduce refunds on clickbank? I think it has a lot to do with doing your homework. I believe if you do some research and you will notice products and their sales price and then total sales and if you see a difference in price, it probably means that they are getting returns. So, before you pick a product, make sure that it is worth your time and effort. In answer to your question, doing the homework, you will pick products that are keepers and not returners. Hope this helps. Mike

01-27-2009, 10:20 PM	#4
Keith Gilbert Senior Warrior Member Join Date: Dec 2005 Location: California, USA Posts: 1,039 Thanks: 4 Thanked 11 Times in 7 Posts	Re: How do you reduce refunds on clickbank? This has helped reduce my clickbank refund rate... Create a "help" center for your product with FAQ's, videos, PDF's, etc. Hire a customer service rep to monitor a help desk to get back to people with problems quickly.
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01-28-2009, 12:24 AM	#5
bangaram12 Active Warrior Join Date: Jan 2009 Posts: 63 Thanks: 2 Thanked 1 Time in 1 Post	Re: How do you reduce refunds on clickbank? refund rate doesn't depend upon the price of the product infact people buying with less amount may not refund. If people spend much on your product they would like to refund if its not worth. Try to create a worthy product instead thinking on refund rate. all the best
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01-28-2009, 12:47 AM	#6
garyv Senior Warrior Member War Room Member Join Date: Nov 2006 Location: , , . Posts: 1,719 Thanks: 399 Thanked 910 Times in 396 Posts	Re: How do you reduce refunds on clickbank? First you have to figure out why people are refunding. In order to do that, you need to have a good feedback form, or a way for your customers to contact you. Then keep a long running list of feedbacks and emails from your customers. After a few weeks, go through them and pull out the top recurring problems, and fix them. Many times something as simple as a better explanation on how to download your product will drastically reduce your refund rate.
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01-28-2009, 01:09 AM	#7
RoyChan HyperActive Warrior War Room Member Join Date: Sep 2004 Location: China Posts: 367 Thanks: 30 Thanked 46 Times in 23 Posts Social Networking	Re: How do you reduce refunds on clickbank? Some of the strategies used in the past I've seen: 1) Force customer to opt in 2) Follow up on your customer by asking how they are doing with your products and making sure they are taking actions, instead of just reading your material 3) Extend the "thinking remorse" period - provides a series of bonuses at the intervals of 1, 3, 7, 15 days so that people are more inclined to stick with you. Last by not least, it goes without saying that the quality of your product MUST be TOP NOTCH. I reviewed the products I've refunded in the past are some crappy products which should not be invested in the first place.
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01-28-2009, 01:50 AM	#8
Troy McDonald List Building Master War Room Member Join Date: Jan 2005 Location: UT Posts: 499 Thanks: 46 Thanked 51 Times in 22 Posts Social Networking Contact Info	Re: How do you reduce refunds on clickbank? 1. Create a better product. (According to what your niche wants, not what you think they want.) 2. Charge appropriately. (You may have given them what they want, but charged more than it is worth.) 3. Teach them to consume your product. (Show people how to put your product/service into action and make use of it. Your product may be very good, appropriately priced, but there may be overwhelm and "where to start", so it's just easy to get a refund because it seems like too much to do, don't know where/how to start, etc.)
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01-28-2009, 01:51 AM	#9
Easy Cash Gerry Walter War Room Member Join Date: May 2007 Location: Brisbane, Australia. Posts: 1,174 Blog Entries: 121 Thanks: 104 Thanked 63 Times in 51 Posts Social Networking	Re: How do you reduce refunds on clickbank? Provide awesome value for money. You are always going to have a % that want a refund - but if you have provided excellent value for money then the % of refund rate should be low. Like any business - if a high % of your customers are asking for a refund then there is something wrong with your product and your sales page or sales technique or sales man is not living up to its promise. Under promise and over deliver - This is your answer. Today the expectations of the consumer are much higher than the expectations twenty years ago. Customers are unafraid to complain.
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01-28-2009, 02:49 AM	#10
GreatBiz HyperActive Warrior Join Date: Jan 2009 Posts: 111 Thanks: 0 Thanked 8 Times in 8 Posts	Re: How do you reduce refunds on clickbank? Price the product higher to eliminate tire-kickers who are out for a freebie only. However, the quality of the product needs to match your offer.

01-28-2009, 02:55 AM	#11
512byte Warrior Member Join Date: Jan 2009 Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts	Re: How do you reduce refunds on clickbank? anyone have clickbooth account?

01-28-2009, 03:07 AM	#12
e-genius High Class Marketeer Join Date: Jan 2009 Location: Netherlands Posts: 41 Thanks: 0 Thanked 2 Times in 2 Posts Social Networking Contact Info	Re: How do you reduce refunds on clickbank? Just say that you dont give refunds.
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