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When researching a niche market what do you do?

by derrickp
2 replies
Niche research is obviously important. What steps do you take to research potential markets?

I have a process I follow but wanted to get others ideas(don't want to turn this into a post that belongs on my personal blog).

Derrick
#market #niche #niche research #researching
  • Profile picture of the author MikeStronghill
    This is one of my toughest jobs. You can go to your local library and have a look at their copy of the IADC book. It is a large book that comes out I believe once a year. In this book, it will list all of the advertisers and what they advertise. This will give you great information as to what is selling. If you see a lot of advertisers in a particular niche, this indicates that there is a lot of money in this area.

    Other things that you can do is to follow article directories and follow what is being talked about. You will find trends of articles on a particular niche. You can then get an idea of what is hot.

    I hope this helps out.

    Mike
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    • Profile picture of the author GT
      Hi, Derrick:

      For me, the starting point is first doing some personal introspection to determine what product, service or niche gets me personally excited. You know that if you are enthusiastic about it, you are going to have greater success promoting it.

      Second, once I've narrowed the field down a bit, I then do Internet searches for keywords relative to the niche, then spend time reviewing and analyzing what is already being done in that niche by clicking through to the sites returned on the first page of the search results.

      That's a starting point.

      GT
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