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Dead On Domains... and your opinion

by RSMarketing
16 replies
So dead on domains, if you don't know what a dead on domain is, it's when your domain is your exact main keyword. So if your keyword phrase was "how to walk and chew gum" then your Dead On Domain would be "howtowalkandchewgum.com" or .net or .org.

Now I'm wondering what everyone's opinion is on TLD (or top level domain) extensions. I think everyone's first choice is COM. NET, ORG, but what do you do when those are taken? do you go for a .INFO, .US, .CC, .WS, etc.

Or, do you make a small change to your "dead on domain" as in Keyword1.com or 1Keyword.com?
example above would be "howtowalkandchewgum1.com" or "1howtowalkandchewgum.com"

Personally if the com,net,org are taken and not developed, I make an offer for them based on keyword value and move on. But lately I've been thinking these questions and wanted to gather other opinions.

So...
1) do you go for a different tld extension? or
2) do you go for modified keyword phrase?

Rich
#dead #dead on domains #domains #opinion
  • Profile picture of the author Deezle
    I have seen that .infos are fine with ranking if you do it right. Same with .biz.I do however try to stay away from those and in most cases just get a .com with an extra word at the end of the domain like HQ for headquarters or something like that. Those work just as fine and rank well too because they have the keywords in the domain.
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  • Profile picture of the author Gene Pimentel
    The more common term is Exact Match Domain, or EMD. If the 3 main TLD's are taken, adding a character or word at the end of the keywords is the second best thing (not at the beginning).
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  • Profile picture of the author Eddie Titan
    Like Gene said above, they are known as Exact Match Domains.

    I only go for .com, .net, and .org personally when registering an EMD. I have yet to bother with other extensions. The first three just "sound" more credible to me and can give you a boost in the rankings in the beginning.
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  • Profile picture of the author Soren
    Definitely 2! And even though .net is probably almost as good, seo-wise, I'm usually only interested in the .com, since I believe it look more authorative and I usually trust these sites more

    However, you could do local keyword research as well, and go with ex a .co.uk if the stats looks good.

    If possible, just use the best '1 word longer' keyword phrase (preferably at the end, and based on keyword research) - if it fits your overall topic and describes what your website is all about. The last solution is to just add a descriptive word, 'reviews' if it's a review site '101' 'guide' if it's that kind of a site etc. I'm sure you get the point.

    In short: trust, professionalism, relevance and authority > irrelevant seo domainname / keyword stuffing.

    Personally I prefer to build brands these days, and then just pick what ever sells itself best
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  • Profile picture of the author flamewave
    I always use .com or .net.
    Add an x or something to the end. I am curious as to one person saying not at the start? Can i ask why?
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    • Profile picture of the author emilydesozamy
      Frankly, I don't believe in dead on domains because you shouldn't focus on just one keyword. Scope of any site shouldn't be so narrow that you just focus on one keyword.
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  • Profile picture of the author sbucciarel
    Banned
    If .com, .net, .org and .info are taken, I would go with adding a suffix to the end of the domain, not the beginning.
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  • Profile picture of the author imdomination
    I'll usually add another word to the beginning or end of the keyword if the main keyword I want is already taken in .com/.net/.org. I stay away from all the other extensions.
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  • Profile picture of the author ONEWOLF
    I choose .com first and will often make the Kw plural if the singular is taken.
    Ex. HoustonPlumber.com vs HoustonPlumbers.com. Another option is to make the EMD possessive like Houston'sPlumber.com. Sometimes I will add a Hyphen to the EMD like Houston-Plumber.com.
    I did some split studies about a year ago and found choosing a hyphenated, plural, or possessive EMD .com is as good as a non-hyphenated EMD on .org or .info.
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    • Profile picture of the author RSMarketing
      Thank you all for your replies, it seems the general opinion is to add a digit/word to the end of the .COM EMD over different domain extensions.

      So let me ask this are your opinions that any old digit (1,2,x) at the end better than a descriptive word like (review,info,guide)?

      and ONEWOLF would it be possible to share some of your data on your case study/split testing?

      Thanks to all, Deezle, James Vang, Gene Pimentel, Eddie Titan, Soren, flamewave, sbucciarel, emilydesozamy, imdomination, ONEWOLF.


      Rich

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  • Profile picture of the author ONEWOLF
    2009 Test: Culver-dentist.com vs Culverdentist.org
    (The city of Culver has 802 people and no dentist which makes this an ideal KW test market, no interference or competition)

    Both domains were purchased at the same time with the exact same subscription length and wp (thesis platform) sites were established. The url's were submitted to the major search engines, and 3 articles each were published then syndicated, and then 25 .edu links were purchased for each site.

    *At 3 mo and 6 mo Culver-dentist.com outranked at #1 Culverdentist.org at #2 on Google* (Bing and yahoo were not tested, i forget why)

    Not very scientific, but I have based my EMD strategy on this idea.
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    • Profile picture of the author RSMarketing
      Originally Posted by ONEWOLF View Post

      2009 Test: Culver-dentist.com vs Culverdentist.org
      (The city of Culver has 802 people and no dentist which makes this an ideal KW test market, no interference or competition)

      Both domains were purchased at the same time with the exact same subscription length and wp (thesis platform) sites were established. The url's were submitted to the major search engines, and 3 articles each were published then syndicated, and then 25 .edu links were purchased for each site.

      *At 3 mo and 6 mo Culver-dentist.com outranked at #1 Culverdentist.org at #2 on Google* (Bing and yahoo were not tested, i forget why)

      Not very scientific, but I have based my EMD strategy on this idea.
      Very interesting, thank you sooo much for sharing your results. This really has me re-thinking my opinion of hyphenated domains...

      Were the articles for each site equal in content worth?
      What I mean is were the articles for both domains of high quality informational articles or were they just average, 500 word, little bit of keyword stuffing but not enough to keep the article from being published at big article directories.

      With your results, this opens up a lot more options for EMD's.

      Thanks again for sharing your info ONEWOLF

      Rich


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  • Profile picture of the author amarketing
    I still find it perplexing that TLDs have such a large effect on SERPs. You would think that Google wouldn't give a site more rapport just because the owner was the first to register a domain (which is really what the .com, .net, or .org represents).
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  • Profile picture of the author TestiVar
    The only one to consider is .com. Here is why.

    If you search for 1,000 different keywords on the three major search engines and count the "dead on" domains, here is what you will find.

    90% are .com
    6% are .edu
    2.5% are .info
    1% are .tv
    1% are .org

    I found no .net at all.

    There doesn't seem to be any advantage to using "dead on" domains unless they are .com.
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    • Profile picture of the author Gene Pimentel
      Originally Posted by TestiVar View Post

      The only one to consider is .com. Here is why.

      If you search for 1,000 different keywords on the three major search engines and count the "dead on" domains, here is what you will find.

      90% are .com
      6% are .edu
      2.5% are .info
      1% are .tv
      1% are .org

      I found no .net at all.

      There doesn't seem to be any advantage to using "dead on" domains unless they are .com.

      Sorry, but that is flawed logic. The reason .com is far and beyond all others in the #1 position is NOT because it ranks better. It's because that many more people use .COM over all others.

      I do have many .NET and .ORG exact match domains domains that rank just as easily.
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