Creating Information Products

6 replies
I am thinking about creating some sort of information product, maybe a PDF. The niche will probably be make money online. Does anyone have any wisdom on this subject that they care to share? Not just on creating one, but also on making money from it.

I also have a Skype account. Pm me.
#creating #information #products
  • Profile picture of the author Mark Singletary
    Originally Posted by The Pharaoh View Post

    I am thinking about creating some sort of information product, maybe a PDF. The niche will probably be make money online. Does anyone have any wisdom on this subject that they care to share? Not just on creating one, but also on making money from it.

    I also have a Skype account. Pm me.
    Hi, depending on what topic your make money online ebook would be on, you maybe could use THOSE techniques and THAT wisdom to make money from your book seems to me.

    Good luck.
    Mark
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  • Profile picture of the author Seth Bias
    Write out a ebook that solves people in the niche your attacking problems. Then once you get it done you can give out a free ebook and sell it on the back end of 4 emails after they got the free one. Or just sell it straight up in your niche blog.
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  • Profile picture of the author khaiyong
    Great stuff guys.

    I think there's already a lot of information products on making money online, so if you wish to make money you'll have to "niche it down". Meaning - laser targeted focus on specific techniques that solve peoples' problems in the internet marketing niche.

    Example: Traffic generation, list building or affiliate marketing.

    In any case, all the best !
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  • Profile picture of the author snickbox666
    what is your skype account??
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  • Profile picture of the author ebusinesstutor
    Originally Posted by The Pharaoh View Post

    I am thinking about creating some sort of information product, maybe a PDF. The niche will probably be make money online. Does anyone have any wisdom on this subject that they care to share? Not just on creating one, but also on making money from it.

    I also have a Skype account. Pm me.
    The "make money online" niche is one of the worst for beginners. Here is an article I wrote as to why:
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    When beginners start out wanting to learn how to make money online, they often think that making money online means they have to be in the"make money online" niche. So they buy tons of reports, success blueprints and "secret" formulas from Internet Marketing "Gurus" and then try to apply the principles to teach others how to make money online.

    I can't build a house. I am lousy with tools, unlike my father who was a carpenter. So why would I start offering myself as an expert on building houses when I KNOW I don't have the skills? Similar, if someone is just starting out in Internet marketing, how could they possibly think they are qualified to teach others how to make money online?

    Beginners are confusing learning how to make money online with the niche of selling products to people wanting to learn how to do the same thing. This creates a flood of "clone" newbies all trying to make money by selling affiliate products. This niche is incredibly hard for newbies to be successful at and is the worst possible choice for their first niche market.

    You don't make money by doing what everyone else is doing. So what should you do instead?

    One woman I coach was trying to get started in the Internet marketing field with a private label rights product. During our session, I found out she was a nurse with 20 years in the health field. Health was her passion and she had a ton of medical knowledge.

    With the rising age of baby boomers, health is a trillion dollar industry! And she had mistakenly thought her nursing skills were useless online and went into the Internet marketing field...

    I helped her realize that the health market had MUCH higher potential for her if she could learn to apply Internet marketing principles to the health field.

    So what is YOUR niche? Start by looking at what your own gifts are. What are you good at? What are you passionate about? What skills do you have that others need? Exploring your own gifts, hobbies and passions will likely find you your profitable niche. Then you can identify their needs and start developing or finding products to help people in this community.

    Here are some ideas of how to turn a skill, hobby or passion into an online business.

    If you are good at writing, you could be an author, copywriter, blogger or content developer for the web.

    Amazing with animals? Offer training videos, DVDs, books, ebooks and online training sessions.

    Love making music? Offer your songs online, teach music students by Skype, license your music to TV shows, movies or web sites.

    Social butterfly? Create an online community. Make money by advertising, product reviews, or membership fees.

    Best bargain shopper ever? Write an ebook. Provide a "thrifty tip of the day." Become a speaker teaching others your tricks.

    Fast typer? Offer data entry or transcription services online.

    Good at marketing? Become a marketing consultant, speaker, or trainer. Create books, ebooks, DVDs.

    As you can see, there are many possibilities for you. So don't make the mistake so many others make of getting into the "make money" niche. Once you are successful online in your niche, you can still create "how-to" products teaching others how to market in your niche. For example you could have products like "Starting Your Own Health Business Online" or "Turn Your Love Of Pets Into An Amazing Online Business."

    You will have the credibility because you are already successful and you will have unique products instead of doing the same thing as everyone else.

    So learn to be "uniquely you" instead of joining the "clone" wars.
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  • Profile picture of the author Big Al
    You always have to think about demand for your product (MMO covers a w-i-d-e variety of topics) and think about how you're going to get traffic to your product.

    Consider what you're going to do to maximize sales (ie. can you follow-up with leads) and what you're going to do with your buyers (ie. do you have an upsell).

    And finally, don't let the product take over. Focus on the needs of your market, build your product backwards (ie. think about what you'd like them to achieve by the end of it and then create the product to help them achieve that goal) and do it quickly -- don't let it drag on for weeks and months!
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