Which is Best - Initial 'Hard' sale or Follow-Up sale?
My BIG dilemma is, should I make a 'hard' sale for my main product immediately after an opt-in for the free offer (e.g. the 'Thank You' page), OR should I wait, let them take the freebie and then contact through follow-up emails?
ANY advice on this would be much appreciated.
So far the squeeze page, sales page and a series of 6 follow-up autoresponder emails are done but NOT using the initial hard sale approach.
Looking forward to hearing from you experienced marketers on this one and I am flexible enough to heed the advice and make the changes.
The goal is to have everything ready and tested pre-Christmas.
justin
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