Kevin Trudeau latest marketing technique

I've seen this guy! Really early in the morning though, like 4am or 5am. An entertaining watch to say the least. There is another guy who has an infomercial right now that reads just like a rehashed Clickbank sales letter...can't remember his name though. Oh well, back to ESPN!

Yeah, I've watched it, if you're talking about his Free Money thing. I actually bought it. When you call the toll free number they literally have a dozen upsells. I finally had to tell the operator to stop and just put me down for the free money book. I got it last week and am VERY dissapointed with it.

It's a collection of fluff and hype along with some links to some very general grant and 'lost property' Websites. It also pissed me off to find a bunch of sites where you have to pay for the info. If you're thinking of buying this, most of the info in the book can easily be found spending a couple of hours on Google.

The "Free Stuff" CD and home based business bonus stuff is a joke too. In the free stuff CD he talks about planting a garden and getting "free" food. Then he talks about hitting bars during happy hour for free food and visiting Costco and other supermarkets when they're giving out free food samples. Pathetic.

I know Trudeau has had a lot of bad press in the last decade but years ago I bought his Mega Memory course and it's absolutely fantastic. A+ I also got his Natural Health Cures book and found it pretty decent too, though not nearly as good as the Mega Memory course.

Search YouTube for "John Stossel Exposes Liar Kevin Trudeau" . Guys like this destroy the industry.

I don't hate Trudeau. I don't think he's the devil. I don't really care what he does. As I've said earlier. He's put out some excellent products. This just isn't one of them in my opinion.

There's a money back guarantee that comes with this deal and I'm going to use it. End of story. As for the upsells and all the rest, that's what marketers do and I have no problem with that either.

I just spent 20 minutes responding to the different posts and while I hit post it gave me a database error and my post was lost. I'm going repost a shorter version this time.

Michael,it was called Investigating Free Money,or something like that.

travlingguy, good breakdown of what you get.even though I disagree with your opinion of the Natural Cures books (there are two now,at least.)

Trudeau did put out a Mega Memory course a couple of decades ago which WAS excellent. But I remember reading somewhere that he basically stole it and repackaged it.I can't remember,but it may have been Harry Loraynes Merory course he redid.

Trudeau has spent time in jail in the past,so making his latest venture look like an real investigative report is brilliant imo.

I am no raving fan of Trudeau. That said, I somehow have one of his books on my self, LOL.

The quality of the product is ultimately determined by the buyers. Trudeau certainly has a lot of buyers.

I have to respect his marketing skills.

Some product creators sell stuff you expect to find at a high-end department stores. Some product creators sell stuff you expect to find at the discount bin at the dollar store.

It's just a choice of focusing on your target buyers. I think Trudeau knows his buyers.

As everyone has eluded to, it's really his marketing skills and techniques we can learn from. Regardless of the quality of his products, his pitch and persuasion abilities are fantastic to win over the average viewer, which is 90%+ of consumers watching.

I don't like him as a person, but as a marketer, he knows a thing or two.

Now if he only had a quality product to sell these days he might be making some good bank!

Wasn't his weight loss book on eating a special kind of bread? I've never had a weight problem,but I skimmed through it at a store once and that's what I remember.

But back on topic,I was trying to point out his marketing skills and how he adjusts to different situations. John Stossel did a report debunking him,and now he uses the same tactic to make himself look legit.

I've seen this new infomercial too and it's ridiculous. I can't believe that people fall for that kind of stuff. Kevin Trudeau is a smart guy, it is only too bad that he doesn't use his skills for good.

I love these K Trudeau threads! lol

I met him in the mid-eighties when he solicited my sales office to buy his memory course.
...very young guy and very on purpose.

I remember thinking at the time, he was the best salesman I'd ever met, and I'd met a few greats by then. It wasn't that he was high-pressure or anything, it was his intense belief in his product that sold me and over half my office.

Knew a girl who dated him, but she got tired of hearing about his money all the time...and this was before he moved to Boston, before prison, before infomercial fame, before AG lawsuits, and all the rest.

He continues in the great American tradition of Elmer Gantry, Old West elixir salesman, and TV preachers, ...if Kevin had a stable of really good products, he'd be unstoppable, and untouchable.
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Bruce

Thanks for the tips guys. You really have to be careful who you trust! J

I am just going to say it. If you are using infomercials for marketing tips, then in my opinion, you are probably not telling the truth to your buyers. Just like you were tricked into believing it was an investigative report, you are probably tricking your buyers as well.

I don't care if you think this gives you tips to create better sales copy. Maybe if you just told the truth about what you are selling people would just trust you and buy from you more than just once.

Nearly every infomercial out there is scammy. Just because they sell like crazy does not mean it is good business practices. If you really want to make sales, help those you are selling your product to, and actually sleep at night without feeling like a scam artist, JUST TELL THE TRUTH!

Benjamin Ehinger

he is an information marketer just like us, remember whatever you say about him people are saying about you. Alot of his products have helped me out quite a bit.

just like one person can buy one of my products and make a few thousand dollars a month another person who bought the same product will call me a scam.

I've seen lots of websites that pretend to be news websites but are just affiliate marketing crap. I think it's pretty unethical to do that, but that's just my personal opinion. Why not just create some real valuable content that helps people instead of pretending to be something you're not?

Seems like no matter how much this guy gets shut down, prosecuted, locked up or dissed online, he keeps coming back and selling more stuff. He's a true huckster and knows how to blend the truth with exaggeration to get people excited enough to pull out their credit cards.

Before he was disguising his infomercials in the form of news interview programs, so this is just the next step. He probably makes a ton of money on the upsells too. Yeah, he's got to raise a lot of dough to pay on that settlement and keep his fancy lifestyle.

Trudeau's legal woes are many and I wouldn't wanna be in his shoes.

His infomercials do state that they are "paid advertisements" and he does offer a money back guarantee - so for some people to bicker about "tricked into believing it was an investigative report" I don't know what to tell you.

He is a marketer and that's what he does. He's not taking money from my pocket.

I might have done a poor job of communicating,except most of the others got it.
Learning from something does not mean you do it. Most marketers I know from here do tell the truth and create trust with their customers,not lie to them.

But you are of course welcome to your opinion.

Quite an interesting thread on this guy. I do remember seeing one of his "infomercials" although i spent more time viewing the Playmate in his Free Money infomercial. LOL! There certainly is something to learn from it. Would you consider it a form of Guerrilla Marketing?

Kevin Trudeau... Love him or hate him I think he is a brilliant marketer.

Just my humble opinion, but Kevin Trudeau is one of the best salesmen of all time. He is extremely charismatic. Watch just 5 minutes of one of his infomercial and you'll at least be holding a phone in your hand for the rest of the show, fighting yourself on whether or not you should buy it.

There's a reason he's a billionaire. Yes, with a b.

And personally, I like him. He sells good stuff and, while before I thought it was just his selling tactics (whistleblower, etc), judging from the events that have followed him, I'd say they were truthful as well.

By the way, if Trudeau doesn't know what he's doing, it's pretty amazing that we're all talking about it, showing videos of his infomercial, etc. ;-)