Facebook landing pages/tabs?

i want to create a facebook landing page to essentially promote a piece of content and offer that in exchange for the opt-in...

I just get confused with all this facebook landing page stuff because their is so much information out there, and then there are conflicting things like what are we marketing, the "like" or the "opt-in," or both?

and then what format are we using, thats easiest? i hear stuff about static iframe, iframe, html?

and then do i have to design a page in photoshop, link that up to some facebook app, (which one to choose?) and then link that up to my autoresponder sequence?

Am i overcomplicating this, or is there a template based wizard that i can use to help make this a less-technical fiasco, and can you give me any/point me to any authoritative information that can help me navigate and answer these questions?

Im the type that likes to know how the mechanics of something works, but on this one, id sure settle for some expert telling me a step by step best practice, given i could trust that persons information.

I've read a few different results pages for how to develop/create a facebook landing page, and, well im not a programmer.

Thanks in advance!
Jamie