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Analyzing your traffic..

by funkdoctor
1 replies
I'm currently developing an e-commerce website for a client and naturally am looking to implement Google Analytics (or similar).

The information web analytics systems provide is invaluable. They allow you to analyze browsing time, bounce rate, sources of traffic, etc.

You probably have your analytics set up to tell you that "search term x" has a 2.2% conversion rate. Wouldn't it be nice to also know the browsing habits of people that searched for "search term x", or even better, the browsing habits of buyers?

By analyzing from this new perspective, you could notice that most of your users spend most of their time on page-3 before buying. Or you could notice that page-2 has a long retention time, but almost all of its viewers never buy.

I've searched high and low, but still haven't found an analytics system that does anything like this.

Maybe I'm asking for too much, but I find the current method of analytics to be somewhat cryptic and time consuming to effectively analyze.

How do you utilize your website's analytics? Please feel free to share successes or advice!

Thanks 8)
#analyzing #traffic
  • Profile picture of the author AffMarketingDemystified
    I am quite happy with my system. I not only use Google Analytics, but I also use Webmaster tools (which now can be incorporated into GA), Visual Website Optimizer, GetClicky, and a bunch of different plugins on my sites that give me much more data.
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