*** Offline Example - How to get a Prospect Engaged in the Process ***
Online marketing is easier than getting a real estate license! It starts with choosing a niche and ends with a simple plan that you repeat daily or weekly as needed. Simple example: 1) Assume you want to focus on waterfront properties. 2) Create a website that lists current properties for sale (these can be manually entered or programmed to enter automatically) 3) Create a simple document with tips on buying waterfront property. 4) Allow people to download the document (called an ebook) if they sign up with their name and email. 5) Also have a form to let people contact you to get help finding something 6) Send traffic to the website. Step 6 can be done all sorts of ways - online ads (think google), listings on craigslist, links from other sites, etc. The trick is to do this step over and over... the more people you send to the site, the more leads you will get. You will get people signing up to get the free ebook. The system will automatically send them several more emails over a few months with some ideas, to see if they need help and maybe even to offer a rebate or something. You will have some people filling out the form to get you to help them find something. You will also get people leaving comments or asking questions. The trick is to create a simple system that is largely automatic, and then "feed" the system by sending people to the site. The specifics can be tricky, but the overall concept is really simple. FIRST STEP: What niche do you want to taget? Sellers? Buyers? Waterfront? FSBO? Investors? People getting foreclosed on? Ranchland? etc. Just make sure that your niche has enough business to be worth your time... but the focus will help. |
I also give examples of what will happen later (ie. she will get emails and people contacting her).
There are not too many details, because I don't want to overwhelm her. My goal here is to get her excited by the possible results and get her thinking of the possibility... thats also why I leave off with a question to not only get her thinking but also get her to respond back.
The more times I can communicate with her, the more likely she is to pull the trigger and use my services.
NOTE - this is just an off the cuff email, and isn't a sales letter. I have already sold her enough to contact me, so I just need to reel her in and keep it friendly.
I see alot of people getting frustrated at a low response rate or lack of "fireworks" when they start marketing to offline businesses. Be patient, ask questions and slowly pull them in. You want to get them excited and enthusiastic... be reasonable, but optimistic with your projections.
Hope this helps some of you... its not hard, but it does take patience.
regards,
Ron
"Observation is an act of creation through limitations inherent in thinking"
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