![]() |
| ||||||||
|
|||||||
![]() |
|
|
LinkBack | Thread Tools |
|
|
#1 |
|
Recovering Millionaire
War Room Member
Join Date: Jun 2003
Location: Langholm, Scotland, United Kingdom.
Posts: 9,588
Blog Entries: 3
Thanks: 492
Thanked 1,382 Times in 385 Posts
|
How one complaint letter can have a huge impact
on how your brand is seen by your target audience. This has had air time on BBC News, it's been reprinted in national newspapers, it's been tweeted about and now you've heard about it on the Warrior Forum: How an unhappy Virgin customer won an apology from Richard Branson | The Sun |Features The consumer has much more power today and word (good or bad) spreads really quickly. How would you deal with what's being described as possibly "The Best Complaint Letter Yet"? John |
|
|
|
|
|
|
|
|
#2 |
|
HyperActive Warrior
Join Date: May 2007
Location: Edinburgh, UK
Posts: 105
Thanks: 10
Thanked 7 Times in 4 Posts
|
This was pretty funny and it's had an amazing amount of exposure - here in the UK at least.
What I haven't seen yet is the response from Virgin. That would be interesting. |
|
Best Regards,
Hamish |
|
|
|
|
|
|
#3 |
|
Senior Warrior Member
War Room Member
Join Date: Aug 2004
Location: United Kingdom.
Posts: 3,951
Thanks: 300
Thanked 311 Times in 153 Posts
|
First time I've seen it
Really funny tho, the chap must be related to Victor Meldrew lol |
|
|
|
|
|
|
|
|
#4 |
|
Webrepreneur
Join Date: Nov 2008
Location: NC - In Kabul Currently
Posts: 934
Thanks: 229
Thanked 90 Times in 74 Posts
|
Dude can write a funny letter, that's for sure. I LOL'd.
|
|
|
|
|
|
|
|
|
#5 |
|
Senior Warrior Member
War Room Member
Join Date: Mar 2003
Location: , , .
Posts: 4,962
Thanks: 203
Thanked 79 Times in 64 Posts
|
First time I ever read that one....I actually laughed at the way he described everything.
Crime scene cookies, bird processed potatoes, lol. This guy ought to be a food critic. ![]() And where did he get the presence of mind to take pics of this stuff? And why didn't anyone else notice this on the plane? I wonder how many jobs were lost over this one? As to how to deal with it. I'd have given him double his money back, and offered him a job as well. He's obviously way smarter than anyone currently working for Mr Branson. |
|
|
|
|
|
|
|
|
#6 |
|
Active Warrior
Join Date: Jan 2009
Posts: 51
Thanks: 1
Thanked 2 Times in 2 Posts
|
Entrepreneuship is all about taking risk and giving it your best shot... however you do make mistakes sometimes.... actually unless you are willing to allow yourself to make mistakes you will never succeed in any of your ventures!
|
|
|
|
| The Following User Says Thank You to matthewc For This Useful Post: |
|
|
#7 |
|
Dare To Be Different
War Room Member
Join Date: Nov 2005
Location: U.K.
Posts: 7,553
Thanks: 512
Thanked 1,205 Times in 427 Posts
|
Hi,
I have to say I prefer these two, the first one particularly. WARNING! Both pages linked to contain strong language... complaint written on napkin ![]() complaint from child |
|
Roger D
'There are no more prizes for predicting rain. There are only prizes for building arks.' Lou Gerstner 'Money can't buy you happiness but it will buy you a yacht big enough to pull up alongside it.' David Lee Roth 'Most people are walking around, umbilical cord in hand, looking for a new place to plug it in.' Cavett Robert |
|
|
|
|
|
|
#8 |
|
HyperActive Warrior
Join Date: Sep 2008
Location: Detroit, MI
Posts: 296
Thanks: 30
Thanked 34 Times in 17 Posts
|
OMG - that was absolutely hysterical. It's been getting exposure here in the US the past few days, but I hadn't read the letter til now. Absolutely awesome. That letter had to make even a guy like Richard wilt.
Talltom |
|
|
|
|
|
|
|
|
#9 |
|
KeepingBusinessSimple
War Room Member
Join Date: Sep 2006
Location: The World (Travelling)
Posts: 928
Thanks: 98
Thanked 31 Times in 19 Posts
|
Haha ExRat! They are funny.
I can imagine Branson having a good chuckle over it though, he's a cool bloke.
|
|
|
|
|
|
|
|
|
#10 |
|
Dare To Be Different
War Room Member
Join Date: Nov 2005
Location: U.K.
Posts: 7,553
Thanks: 512
Thanked 1,205 Times in 427 Posts
|
Hi Alex,
I think it's my childish sense of humour but that napkin complaint is something that cheers me up even on my darkest days. It has some funny wording like 'stink-shield' and 'I am filled with a deep hatred for your plane designer' and the 1st picture is just so funny....
|
|
Roger D
'There are no more prizes for predicting rain. There are only prizes for building arks.' Lou Gerstner 'Money can't buy you happiness but it will buy you a yacht big enough to pull up alongside it.' David Lee Roth 'Most people are walking around, umbilical cord in hand, looking for a new place to plug it in.' Cavett Robert |
|
|
|
|
|
|
#11 |
|
KeepingBusinessSimple
War Room Member
Join Date: Sep 2006
Location: The World (Travelling)
Posts: 928
Thanks: 98
Thanked 31 Times in 19 Posts
|
Haha Yeah!
I can just imagine him constructing the "Stench-shield" lol Poor guy |
|
|
|
|
|
|
|
|
#12 | |
|
Dare To Be Different
War Room Member
Join Date: Nov 2005
Location: U.K.
Posts: 7,553
Thanks: 512
Thanked 1,205 Times in 427 Posts
|
Hi Alex,
Sorry guys, I'll stop hi-jacking this thread after this - I got it wrong, it was 'stink-shield'. I like the bit later on - '...soon I will be able to tear down the stink-shield, but the scars will remain.' Lolol ![]() Quote:
| |
|
Roger D
'There are no more prizes for predicting rain. There are only prizes for building arks.' Lou Gerstner 'Money can't buy you happiness but it will buy you a yacht big enough to pull up alongside it.' David Lee Roth 'Most people are walking around, umbilical cord in hand, looking for a new place to plug it in.' Cavett Robert |
||
|
|
|
|
|
#13 |
|
*Wanted by Success*
War Room Member
Join Date: Jul 2008
Location: Singapore.
Posts: 1,451
Blog Entries: 59
Thanks: 269
Thanked 159 Times in 115 Posts
|
My gosh, the replies were so politically correct
politicians should be grovelling in dirt! Heh. The email reply was simply brilliant. I absolutely loved it =) I'm going to be writing my complaint letters that way from now on. Asher |
|
|
|
|
|
|
|
|
#14 |
|
Article Marketing Wiz
War Room Member
Join Date: Dec 2006
Location: Roselle, NJ, USA
Posts: 13,261
Blog Entries: 11
Thanks: 514
Thanked 2,886 Times in 903 Posts
|
John, that was brilliant. Very well written.
As for how I'd deal with a complaint letter like that? I hope to high heaven that I never put out a product THAT bad that I have to GET a complaint letter like that because if I do, I have no business being IN business. If those photos are real, that airline should be shut down. That is just disgraceful. |
|
|
|
|
|
|
![]() |
|
| Tags |
| branson, richard, wrong |
| Thread Tools | |
|
|
![]() |