Podcasting Ninja Marketing Tips
I wrote this for some friends who wanted to know how to get leads from podcasting. Enjoy!
Do at least five shows by yourself. Let your audience get to know you. Who cares if your show sucks at first?
Maybe you sound bad, maybe your audio editing is horrible, maybe you need another mic, maybe the sound of your voice puts people to sleep... so what?
Just get started! The more shows you have the more subscribers you will get. PERIOD.
Start NOW!
The number one mistake people make is NEVER GETTING STARTED. Don't be one of those people....
You can start for free on Podomatic.com (it's the site I use) but you there are hundreds of other free sites that work just fine.
2. Getting Interview Guests for Your Podcast
Post on HARO (Help A Reporter Out) as a journalist looking for experts in your niche to interview.
You are now a media producer - the owner of the new hit podcast show in your expert arena.
WARNING: YOU WILL HAVE HUNDREDS OF EMAILS FROM EXPERTS AND WANNABE EXPERTS USING THIS TECHNIQUE.
Ok great, now that we've got that out of the way... what do you do when you book interviews?
3. Build Relationships with Experts in your Niche using your Podcast
Build relationships with the people you interview. Some of them will have huge lists and influence and can promote your show and products... this is the secret power of podcasting that no one else talks about.
You're now a large media company and the connections will astound you.
Let your guests know they can embed your show on their websites to promote themselves (and promote your show at the same time.)
**Also ask them to send the interview to their lists** (cha-ching! This is how you get massive traffic. When someone who has 10,000 people on their email list is interviewed on your show and then sends the interview to their list, you will see your podcast ranking and subscribers fly through the roof).
Your guests who are not as experienced will be thrilled to have had a professional interview and you should recommend they use it in their media kits and in the press section of their websites.
Connect your guests with each other - they'll never forget you if you go out of your way to help them. If you have two people who are both best-selling authors on your show, and they don't know each other.. when you introduce them you look like a hero.
It's good to have successful friends and people in your network. This is the power of media (podcasting)...
Give your interview guests advice on how they can improve their websites, list building efforts or marketing in general. If you don't know much about marketing... then start learning! And then share what you learn with your guests. They will LOVE you for it!
4. How to Conduct a Podcast Interview
Have your guests send you THEIR list of interview questions. They love it because they'll be prepared and ready to go. You'll love it because it takes NO WORK to do!
Don't try to wing it, even if you're great. I've done it before, and I've done fairly well with it, but it's much easier when they send you the questions (you could do it while sleeping with the questions written down ahead of time and so could they).
Record your interview using a service like Audio Acrobat combined with a Free Conference Call - you and your guest both dial into the call and you dial into Audio Acrobat to start recording it AFTER you get to know your guest and ask them the three key questions...
Always ask your interview guests personal questions before the interview starts and if you can talk more after the interview too. Ask them what projects they're working on and how you can help them.
The three key questions to ask are:
What projects are you working on?
How can I help?
What contacts do you need to meet?
Maybe you can't help them and maybe you don't know any good contacts for them... so what?
You will soon! You've got hundreds of emails from top experts in your field - each of them BEGGING YOU to let them on your show. I'm guessing a few of them will be good contacts for this person...
Reciprocation is natural. When you help people and ask them these three questions, you will begin to receive so much from your guests and those in your network.
5. Ninja Podcasting Trick to Boost Subscribers
If you join a large network like PodOmatic it's not only a podcast hosting site it's also a social network! So socialize!
Hire a Virtual Assistant from a site like Odesk.com. It's very cheap! Ask them to add 20,000+ friends on the podcast social network. This will bring you lots of traffic and subscribers. It will probably cost you between $5 and $15 to do this. Well worth it!
Here are the instructions I sent to my VA:
Actual Email to my VA:
"Login to Podomatic [username and passcode deleted for obvious reasons]
Go to this address after logging in: PodOmatic | Profile - KAS
Scroll through the list of people and click "add to friends" on the right side. Do this will all 18000 friends of kas1970. Thanks! Tom"
I also had my VA add all the friends of a few of the other top podcasters on Podomatic. Now I have over 5,000 Podomatic friends! Cool, huh?
You can even add all of my friends if you podcast on Podomatic to save you some more time. PodOmatic | Profile - Tom Corson-Knowles
6. Super Secret Mega Magical Podcasting Trick
Post more shows.
It's the single fastest, best, easiest, most reliable way to get more subscribers.
I dare you to try it and prove me wrong!
Ok, you're right, it's not all that secret. But the simple truth is that if you just post more podcast shows, you will get more subscribers, downloads, backlinks, and higher rankings.
Do at least five shows by yourself. Let your audience get to know you. Who cares if your show sucks at first?
Maybe you sound bad, maybe your audio editing is horrible, maybe you need another mic, maybe the sound of your voice puts people to sleep... so what?
Just get started! The more shows you have the more subscribers you will get. PERIOD.
Start NOW!
The number one mistake people make is NEVER GETTING STARTED. Don't be one of those people....
You can start for free on Podomatic.com (it's the site I use) but you there are hundreds of other free sites that work just fine.
2. Getting Interview Guests for Your Podcast
Post on HARO (Help A Reporter Out) as a journalist looking for experts in your niche to interview.
You are now a media producer - the owner of the new hit podcast show in your expert arena.
WARNING: YOU WILL HAVE HUNDREDS OF EMAILS FROM EXPERTS AND WANNABE EXPERTS USING THIS TECHNIQUE.
Ok great, now that we've got that out of the way... what do you do when you book interviews?
3. Build Relationships with Experts in your Niche using your Podcast
Build relationships with the people you interview. Some of them will have huge lists and influence and can promote your show and products... this is the secret power of podcasting that no one else talks about.
You're now a large media company and the connections will astound you.
Let your guests know they can embed your show on their websites to promote themselves (and promote your show at the same time.)
**Also ask them to send the interview to their lists** (cha-ching! This is how you get massive traffic. When someone who has 10,000 people on their email list is interviewed on your show and then sends the interview to their list, you will see your podcast ranking and subscribers fly through the roof).
Your guests who are not as experienced will be thrilled to have had a professional interview and you should recommend they use it in their media kits and in the press section of their websites.
Connect your guests with each other - they'll never forget you if you go out of your way to help them. If you have two people who are both best-selling authors on your show, and they don't know each other.. when you introduce them you look like a hero.
It's good to have successful friends and people in your network. This is the power of media (podcasting)...
Give your interview guests advice on how they can improve their websites, list building efforts or marketing in general. If you don't know much about marketing... then start learning! And then share what you learn with your guests. They will LOVE you for it!
4. How to Conduct a Podcast Interview
Have your guests send you THEIR list of interview questions. They love it because they'll be prepared and ready to go. You'll love it because it takes NO WORK to do!
Don't try to wing it, even if you're great. I've done it before, and I've done fairly well with it, but it's much easier when they send you the questions (you could do it while sleeping with the questions written down ahead of time and so could they).
Record your interview using a service like Audio Acrobat combined with a Free Conference Call - you and your guest both dial into the call and you dial into Audio Acrobat to start recording it AFTER you get to know your guest and ask them the three key questions...
Always ask your interview guests personal questions before the interview starts and if you can talk more after the interview too. Ask them what projects they're working on and how you can help them.
The three key questions to ask are:
What projects are you working on?
How can I help?
What contacts do you need to meet?
Maybe you can't help them and maybe you don't know any good contacts for them... so what?
You will soon! You've got hundreds of emails from top experts in your field - each of them BEGGING YOU to let them on your show. I'm guessing a few of them will be good contacts for this person...
Reciprocation is natural. When you help people and ask them these three questions, you will begin to receive so much from your guests and those in your network.
5. Ninja Podcasting Trick to Boost Subscribers
If you join a large network like PodOmatic it's not only a podcast hosting site it's also a social network! So socialize!
Hire a Virtual Assistant from a site like Odesk.com. It's very cheap! Ask them to add 20,000+ friends on the podcast social network. This will bring you lots of traffic and subscribers. It will probably cost you between $5 and $15 to do this. Well worth it!
Here are the instructions I sent to my VA:
Actual Email to my VA:
"Login to Podomatic [username and passcode deleted for obvious reasons]
Go to this address after logging in: PodOmatic | Profile - KAS
Scroll through the list of people and click "add to friends" on the right side. Do this will all 18000 friends of kas1970. Thanks! Tom"
I also had my VA add all the friends of a few of the other top podcasters on Podomatic. Now I have over 5,000 Podomatic friends! Cool, huh?
You can even add all of my friends if you podcast on Podomatic to save you some more time. PodOmatic | Profile - Tom Corson-Knowles
6. Super Secret Mega Magical Podcasting Trick
Post more shows.
It's the single fastest, best, easiest, most reliable way to get more subscribers.
I dare you to try it and prove me wrong!
Ok, you're right, it's not all that secret. But the simple truth is that if you just post more podcast shows, you will get more subscribers, downloads, backlinks, and higher rankings.
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